The talking machine world (Jan-Mar 1921)

THE TALKING MACHINE WORLD February 15, 1921 THE $1.00 $1.00 Retail Price CUTTER— HERE IT IS The ALTO A better Fibre Needle Cutter for less money ALTO MFG. CO. Send for a Sample and Convince Yourself 3801 Rokeby Street, Chicago, Illinois FROM OUR CHICAGO HEADQUARTERS— (Continued from page 145) plenish through manufacture such needs as the said Waverly Brown, respondent, and Mrs. Waverly Brown, respondent, might have through answers to such advertisements. Respondents Were Manufacturers 4. That the respondents, Waverly Brown and John T. Conley, from March, 1919, to and until the month of August, 1919, during which period they were engaged in the manufacture and sale of phonographs in the manner herein described, were not engaged in the storage and warehouse business, but were regularly engaged in the business of manufacturing and selling phonographs of a grade and quality which were manufactured to sell at resale and were customarily sold by respondents in the regular course of their business at less than one-third of the resale price ($250) at which such phonographs were listed in the advertising matter of respondents; that the phonographs dealt in by such respondents in the period hereinbefore mentioned were not stored, and the number of phonographs offered for sale by such respondents' advertisements were not limited, as advertised, but were taken from respondents' regular stock, which respondents were replenishing from time to time. 5. That each and every one, of the trade names, Illinois Storage Co., Chicago Storage Co. and Chicago Storage Sales Co., was used by the respondents, Waverly Brown and John T. Conley, for the purpose and with the effect of deceiving purchasers and prospective purchasers in the public generally into believing that such respondents were conducting the business of storing household goods and for the purpose and with the effect of accomplishing the "Does It Play All Records?" Certainly MAGNOLA does; and without any extra attachments, too. This is only one feature, albeit a most important one, in the thoroughly up-to-date equipment of the MARVELOUS MAGNOLA. MAGNOLA "Built by Tone Specialists" WatcKirjJ tke Music Come Out May we send you our handsome illustrated catalog chock full of information concerning the wonderful construction system of Magnola and the beauties of its musical results, its artistic appearance and its moderate price? Send your name and let us tell you morel MAGNOLA TALKING MACHINE COMPANY OTTO 8CHULZ. President General Offices 711 MILWAUKEE AVENUE CHICAGO Southern Wholesale Braneh 1530 CANDLER BLDG. ATLANTA. GA. deception intended by the use of the false and misleading statements mentioned in subdivision (b) of paragraph 2 hereof. 6. That such respondents, Waverly Brown and John T. Conley, used the name of Mrs. Waverly Brown, respondent, with her consent, and used the name of Waverly Brown in advertisements offering phonographs for sale for the purpose and with the effect of deceiving the purchasers and prospective purchasers and the public generally into believing that such purchasers and prospective purchasers were being offered a phonograph of standard make at a certain resale price, to wit, $250, which said phonograph had been slightly used, when in truth and in fact the respondents intended, by the use of such advertisements, to dispose of the new phonographs manufactured by them under the name of the Tyrolia Talking Machine Co. Conclusion The practices of the respondent under the conditions and circumstances described in the foregoing findings are unfair methods of competition in interstate commerce and constitute a violation of the Act of Congress, approved September 26, 1914, entitled "An Act to Create a Federal Trade Commission, to define its powers and duties and for other purposes." The findings bore the signature of Huston Thompson, chairman. Upon reporting its findings in the case the Commission issued the following restraining order which, it is believed, will prove effective in putting a stop to the practices complained of and in discouraging others from adopting similar methods: "This proceeding having been heard by the Federal Trade Commission upon the complaint of the Commission, the testimony and evidence, and the Commission having made its findings as to the facts with the conclusion that the respondents have violated the provisions of Section 5 of an Act of Congress, approved September 26, 1914, entitled 'An Act to Create a Federal Trade Commission, to define its powers and duties, and for other purposes;' The Restraining Order "It is now ordered that the respondents, Waverly Brown, Mrs. Waverly Brown and John T. Conley, do cease and desist from selling in interstate commerce, new and unused phonographs, manufactured by them or any of them, or dealt in by them or by any of them as a business, by means of advertising matter, circulated throughout the States and Territories of the United States, having a tendency to mislead the public into believing that slightly used phonographs of standard make of highest values are being offered for sale by private owners at abnormal and unusual reductions from full standard resale prices, when in truth and in fact said phonographs are new and unused and are manufactured by Waverly Brown and John T. Conley, respondents, to sell to purchasers and users thereof and are sold by such respondents to purchasers and users thereof for less than one-third of the stamped resale price at which they are listed in the catalogs of said respondents. "It is further ordered that the respondents, Waverly Brown and John T. Conley, do cease and desist from using in their advertising matter, circulated throughout the States and Territories of the United States, and in the sale in interstate commerce of phonographs, any of the following trade names, to wit: Illinois Storage Company, Chicago Storage Company, Chicago Storage Sales Company, or any other trade name which might have a tendency to lead the public into believing that the business conducted by the said Waverly Brown and John T. Conley is that of storing household goods. "It is further ordered that the said Waverly Brown, Mrs. Waverly Brown and John T. Conley shall within sixty days after the service of a copy of this order upon them file with the Commission a report in writing stating in detail the manner in which this order has been complied with and conformed to. "By order of the Commission, "(Signed) J. P. Yoder, Secretary." The complaint before the Federal Trade Commission was filed only after the Bureau had endeavored through friendly protests to have the defendants change their methods. The result of the case is to be regarded as a distinct victory for the Bureau in its fight against what are considered unfair trade methods. THE FERRO AUTOMATIC STOP is the best, most accurate automatic stop on the market. Its operation is positive. There is no guesswork about its stopping the motor at the right moment, all the time. It is a combination automatic stop and hand brake — will work properly either way. , Order a sample NOW L FERRO PHONOGRAPH PARTS CO. 1455 W. Congress St., Chicago, 111.