The talking machine world (Jan-Mar 1921)

166 THE TALKING MACHINE WORLD February 15, 1921 TO-DAY You Must Sell "QUALITY" and "SERVICE" Your customer demands it. Price is a secondary consideration. When you are ordering your table instrument requirements remember there is nothing quite so good as the Piknik. Made Portable in 30 seconds Built to win friends and repeat business. Spend two cents and get acquainted. It will pay you to handle the best. The Piknik is the best portable phonograph on the market. THE PIKNIK PORTABLE PHONOGRAPH, inc. Lakewood, New Jersey EDISON KEEN AND ACTIVE AT 74 IMPROVING CONDITIONS IN SOUTH CRYSTOLA CO. PLANS EXTENSION Famous Figure in World of Science Celebrates Birthday in Usual Way— Tells of World Problems to Solve — Flooded With Messages R. L. Freeman and J. S. Macdonald Make Extended Trip and Give Interesting and Encouraging Views of the Business Situation R. C. Swing Assumes Entire Managership of Company, Succeeding W. R. Thomas The event of Thomas A. Edison's seventyfourth birthday on February 11 was widely commented upon by the press all over the country. Breaking his usual custom of silence, he gave a lengthy interview to the public and showed that, Ralph L. Freeman, director of distribution cf the Victor Talking Machine Co., Camden, N. J., and J. S. Macdonald, sales manager of the same company, recently returned from an extended trip through the Southern section of the country, including such important centers as Richmond, Jacksonville, Atlanta, Birmingham, Mobile, New Orleans, Houston, Dallas, Memphis and Cincinnati. In a chat with The World they reported thai although the market for the various crops and livestock produced in the region they covered had fallen off very much in price, the fundamental conditions are satisfactory. Most of the business men in this part of the country have prospered to a large extent during the last three or four years, and it is not compulsory that they move their present crops, etc., on an immediate basis. The potential and actual market for Victrolas they found to be excellent. The holiday business was good even in those centers where general business depression existed in the largest degree, and despite the lull in the sale of crops the sale of Victrolas and Victor records has kept up very well since the first of the year. Cincinnati, O., February 10. — Plans for the reorganization and extension of the Crystola Co., of this city, are now under way. R. C. Swing, treasurer and general manager of the company, has assumed entire managership of the company following the resignation of W. R. Thomas, in December. "Business is fine with us," said Mr. Swing. "We did better in January than in November or December. Our dealers and the public are gradually learning the genuine merits of our nonvibrating glass amplifier and also the easily demonstrated advantages of our diaphragm, which is of special composition and of graduated thickness." An active selling campaign on behalf of the Crystola agents is assured by Mr. Swing, beginning in the course of the next two or three, months. TO JOB WALL=KANE NEEDLES Appointment of Distributors in New York, Chicago and Syracuse Announced Thos. A. Edison both in mind and body, he is still more active than many a younger man. His interest in the affairs of the world is keen and his judgment sure. He believes in a tax on all sales and declares that business men should be allowed to work out their own salvation without government interference. On his birthday Mr. Edison was the recipient of thousands of messages of congratulation and good-will from men and women in every walk of life, especially from the famous artists whose musical genius has been made permanent through the New Edison and the Recreations. VAN HORN ELY AT PALM BEACH Van Horn Ely, president of the Columbia Graphophone Co., is spending a few weeks at Palm Beach, Fla. H. L. Willson, vice-president and general manager of the Columbia Graphophone Co., returned recently to New York after an important trip through the West, where he visited the various Columbia factories. Charles Gorsch, Margaretville, N. Y., has taken the agency for the Remington. The distribution of Wall-Kane needles has been augmented through the appointment of three progressive distributing houses by the Progressive Phonographic Supply Co., manufacturers of this product. The three new distributors are the Maurice Richmond Music Co., New York City; H. Engel, Chicago, 111., and B. Cohen, Syracuse, N. Y. The affairs of the Progressive Phonographic Supply Co. are progressing in a very satisfactory manner. Due to the illness of D. Tauber, general manager of the company, N. Cohen, president and treasurer of the Progressive Phonographic Supply Co., is actively taking hold of the directing of the affairs of the company from the executive offices, New York City. EMERSON RECORDS NOW 85 CENTS The Emerson Phonograph Co. announced on Monday, February 14, that, effective immediately, all Emerson records will be listed at eighty-five cents with the exception of records made by Eddie Cantor, famous musical comedy star and exclusive Emerson artist, which will continue to retail at $1.00. Included in the eighty-five-cent library will be all of the exclusive Emerson artists with the exception of Eddie Cantor. Dependable Castings The Superior Die Casting Co. Cleveland, O.