The talking machine world (Jan-Mar 1921)

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42 THE TALKING MACHINE WORLD March IS, 1921 A part of our gearcutting department. Splitting Hairs Over 14000 of an Inch You should see the care we take in our factory to make each part of The Cheney perfect — to make the finished Cheney the finest of reproducing instruments. This delicate gauge easily detects variations of less than i-iooo of an inch in Cheney mechanism. H EY The public is critical, searching for quality. Such conditions give us utmost confidence in the future — for coupled with our high manufacturing standards are basic and exclusive principles of Cheney construction found in no other phonograph. Its rich tone quality, beautiful cabinets and perfect service bring Cheney dealers repeat business which is very significant. Cheney Talking Machine Company New York Chicago Yet, Cheney Regular Models sell for ordinary prices, $125 to $385.