The talking machine world (Jan-Mar 1921)

86 THE TALKING MACHINE WORLD March 15, 1921 Our traveling representatives are masters in the planning of musical merchandise equipment; their advice may be helpful to you without expense. Write us — one of them may be in your locality now. Plans and estimates promptly submitted. V\nMeen OMPANY INC. 12 YEARS OF STUDY AND EXPERIENCE IN BUILDING AND PLANNING MUSIC STORES • Hearing Rgdms EXECUTIVE OFFICE 47-49 WEST 34th STREET NEW YORK CITY GblMERS • SALES OFFICE 1711 CHESTNUT STREET PHILADELPHIA MILWAUKEE TRADE AID TAX FIGHT (Continued from page 84) ment the sporting pages of all Milwaukee newspapers announced the fact in screaming headlines, which is not the worst kind of advertising a Victrola shop can get, judging from the comment in the home and on the street. Talking machine business in general has gained at least some benefit from the columns that have been published in local newspapers concerning the purchase of a Victor for the House of Correction. The fact that a dozen or more "bootleggers" of prominence have recently been committed to the prison by the Federal Court, made the acquisition of the instrument especially an object of special writers and paragraphers. This and other publicity is regarded as splendid "propaganda." At the recent exposition held in conjunction with the annual convention of the Wisconsin Retail Hardware Association, the Pathe phonograph was exhibited by the Morley-Murphy Hardware Co. of Green Bay, Wis., one of the largest jobbing houses in northeastern Wisconsin. The Morley-Murphy Co. also displayed the line at the first annual Industrial Exposition conducted by the jobbers' division of the Green Bay Association of Commerce. TO ENTER FIELD IN ALLIANCE, 0. Drake & Moninger Co. Plans Big Opening Ceremony for March 24 A billboard is the large edition of a business card and, like all big things, it brings big results. Now, honestly, Mr. Victor Dealer, are you satisfied with a 2x4 business card? BRUNO WIDENER'S SHOP TO MOVE Columbia Headquarters to Be Located at 4 West Thirty-seventh Street After April 1 Widener's Columbia Shop, which for the past few years has been established at Fifth avenue and Thirty-seventh street, New York, will move on April 1 to 4 West Thirty-seventh street, two doors west of Fifth avenue. According to present plans, Widener's Shop will occupy exceptionally attractive warerooms at the new address, and decorations and furnishings are now being completed. In a chat with The World, Mr. Widener stated that the reason for this move was the fact that the rental asked by the owners was exorbitant, and that plans are being made for an intensive campaign after the establishment is located in its new home. Alliance, O., March 5. — Among the new stores tc make their appearance here this month will be that of the Drake & Moninger Co., on March 24. when a reception to the people of this city will be given with musical numbers by Blaine and Mrs. Dan Cochran, of East Liverpool, and Mack's Orchestra of Canton. The entire first floor of this establishment will be given over to Victrola business, with one window constantly in use for this purpose. R. E. Rosenberger will be manager of the department. A special advertising number of eight pages, prepared by Advertising Manager Ed Hunt, will appear in local daily newspapers. Officials of the Eclipse Musical Co., of Cleveland, will assist at the opening. MUSIC WEEK IN Y0UNGST0WN Ohio Dealers Co-operate With Civic Authorities to Make Affair Success SCHEU TO OPEN IN DOVER Dover, O., March 3. — It is announced that a new music store will be opened here next week on East Third street in the George T. Ruefly Building by Archie W. Scheu. He is agent for the W. D. Lerch Music Co., of Canton. Scheu announces the store will handle player-pianos, upright pianos, talking machines. Youngstown, O., March 1. — Music dealers of Youngstown contributed to the observance last week of "Music Week" here. They lent every co-operation to Mayor Fred J. Warnock and his committee. Commencing Monday and continuing every day throughout the week either the dealers or the committee promoted special music events, which, according to Youngstown music dealers, stimulated piano, talking machine, musical merchandise, player roll, record and sheet music sales. Leading the movement were the following downtown music dealers who used generous newspaper advertising space: The Brunswick Shop, W. F. Frederick Piano Co., Owl Drug Co., Cahn's, Schuman's, the Hawaiian Music Studio and Ress Brothers, who handle Victor, Columbia and Okeh records and Victrolas.