The talking machine world (Jan-Mar 1921)

March 15, 1921 THE TALKING MACHINE WORLD 97 NORTHERN CALIFORNIA ASSOCIATIONS TO AMALGAMATE Allied Music Trade in San Francisco Bay Region to Meet at Commercial Club March 15 — Important Program Outlined — Will Help Trade Solidarity — Robinson Has Edison — Brunswick Progress Sant Francisco, Cal., March 5. — One special benefit of a deflation period is that at such a time the merchants are brought to a realization of the absolute necessity of getting together in order to uphold standardization in business methods. The panicky few have altogether too much influence on the trade and the buying public and it is only by the contacts possible in forward-looking associations that general confidence can be effectively stimulated. Business conditions on the Pacific Coast are not up to normal, yet there is no reason to be unduly concerned because of that fact. The merchants are well trained in handling difficult problems arising from uncertain economic conditions; they have been conducting business for some months, having in mind a possible slump, and now they are well fortified against the embarrassments of a declining market and curtailed demand. No business failures of importance in the California music trades have been reported recently. To Organize New Association in the North A new business organization, which will undoubtedly be a great force in maintaining trade confidence here, is to be formally organized in San Francisco on March 15. This is the Music Trades Association of Northern California, which will be an amalgamation of the talking machine, piano merchants and sheet music dealers' associations, and will also include the small goods dealers. The Music Trades Association of Southern California, which has a paid secretary and permanent office, has done a vast amount of good in the South, especially in promoting business harmony, beneficial legislation, standardization of business procedure, etc. Now San Francisco will fall in line under the banner of co-operation. Several meetings of the organization committee have already been held and the outlook for a large charter membership is splendid. On March 15 a dinner will be given at the San Francisco Commercial Club, to which ali the members of the allied music trades in the San Francisco Bay region have been invited. A set of by-laws has been prepared and at the meeting the dealers will be given the opportunity to sign up, a method of financing the organization will be devised and officers will be elected. The principal speakers at the dinner will be A G. Farquharson, secretary of the Music Trades Association of Southern California, who will address the company on "What the Music Tiades Association Has Accomplished in Southern California," and Robert W. Martland, secretary of the California Auto Trades Association, who will talk on "Co-operation." The organization committee is as follows: Temporary chairman, George Hughes, of the Wiley B. Allen Co.; acting secretary, Shirley Walker, of Sherman, Clay & Co.; Irving C. Franklin, district manager of the phonograph division of the Brunswick-Balke-Collender Co.; G. McConnell, of McConnell & Fraser; John D. Loder, Pacific sales manager of the Sonora Co.; Walter S. Gray, the talking machine accessories jobber, and Byron Mauzy, of the Byron Mauzy Co. Installs Complete Edison Department Robinson & Sous Co., large furniture dealers of San Jose, have done so well with Edison merchandise since they took on the line last December that the company has added a complete Edison department on the main floor, making extensive alterations and improvements to accommodate the department. The department is one of the most attractive in Santa Clara County. The main display and demonstration room is twenty by twenty feet and there are three other soundproof rooms, each twenty by ten feet. Later three additional demonstration rooms will be installed on the balcony. Adjoining the demonstration rooms is an Edison Well Rated Dealers Can Discount Their PHONOGRAPH INSTALLMENT CONTRACTS WITH US Thereby Turning Their Acco unts INTO WORKING CAPITAL 459-465 Montgomery St. San Francisco, Cal. turntable room. The department office, on the main floor, and the other rooms are all finished in ivory and French gray and luxuriantly furnished. The record racks are under the grand staircase leading. to the balcony. The manager of the new department is Frederick Orr, formerly with Galiegher & Cole, of San Jose, and prior to that sales engineer for the Pathe Co. Mr. Orr originally received his training with the Edison Co., and he is an enthusiastic believer in Edison goods and methods of merchandising. He will take advantage of all the Edison "go-getter'' interlocking plans of merchandising and will carry a complete representative Edison line exclusively. A feature of the new department will be daily recitals in the concert hall on the second floor of the building. The grand opening is planned for March 15. Remember the Fancy Ball on April 2 Folks, get your costumes ready for the grand fancy dress and mask ball in the Gold Room of the Palace Hotel on April 2! The arrange(Continued on page 98) When a customer walks into your store and says "Gimme" 16950, 51630, etc. — Do you "fumble and fool" until he's gone or do you ??? 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