The talking machine world (Jan-Mar 1921)

March 15, 1921 THE TALKING MACHINE WORLD 163 | THE VISION | M Devoted to the Interest of the Educational g B Work Being Conducted by the Talking f g Machine Dealers and Jobbers g iriiiniiiM^ Miss Grace Barr, educational director of M. Steinert & Sons, Boston, Mass., has recently completed an extensive survey of New England school conditions in the interests of Victor dealers throughout the territory. * # * A recent number of The Music Review issued by the American Book Co.. New York City, contains three articles by leading music supervisors stressing the primary importance of music appreciation in grade, high school and university courses. Owens & Beers, Inc., 81 Chambers street, New York City (Mrs. May White Sears, educational director), have just issued an eight-page booklet featuring their New York and Brooklyn establishments and the industrial welfare work in which the Victrola serves in recreation. This firm have sold over 150 instruments for such purposes. * * * This picture shows Miss Helen Colley, educational director of Emanuel Blout, Broadway and 108th street, New York, with a group of Children's Class in Musical Appreciation her Saturday morning class of children taking music appreciation lessons. Among the artists who have appeared to greet these children are Sally Hamlin, the inimitable story-teller; Reinaid Werrenrath and Princess Watahwaso. * * * Oklahoma is a leading State in progressive school methods. The Victrola is in use throughout the length and breadth of this former Indian Territory. * * * At the National Education Association Convention of Superintendents, held February 24 to March 3 in Atlantic City, N. J., the talking machine trade was represented by both the Victor and Columbia educational departments. The Victor display' attracted a great deal of attention and favorable comment for its beauty and originality. From the pictures of twelve leading Victor artists white ribbons were strung through the horn of a Victor school instrument Bliss Reproducer "Known From Coast to Coast" Diaphragm is made of specially treated silk under patented process. Solid silver plate, Vz inch in diameter, is used as a resonator. The larger portion of the diaphragm is insulated in the back with cork. The result is a reproducer that Is very highly sensitive and brings out every note that is recorded on the record. Has sold for $6. 00 everywhere. Offered here now at the unheard of price of $1.00 each in nickel and 51.50 In gold. (Reproducer "only.) On Victor Machines is used to play Pathe" and Edison records. Price nomplete with attachment, $1,75 each in nickel, $2.50 in gold. On Edison Machines is used to play "Victor and Columbia records. Furnished with universal Kent attachment. Price complete, in nirkel $2.95. in gold $3.45. COLE & DUNAS MUSIC CO. 52 W. Lake St., Chicago, III. to two little doll figures of children seated in regular school desks looking at copies of the newest Victor publication, "Music Appreciation for Little Children." Both Columbia and Victor booths were kept busy meeting hundreds of school superintendents intent on learning all the new things for schools this year. Mrs. Frances E. Clark, Victor educational director, and W. A. Willson, Columbia educational director, were in charge of the respective exhibits. TONE=ARM CASES POSTPONED Arguments in Actions Brought by Victor Co. Against Brunswick-Balke-Collender Co. and General Phonograph Corp. to Be Heard in U. S. Court, Grand Rapids, on March 12. Grand Rapids, Mich., March 8. — Arguments in the suits brought by the Victor Talking Machine Co., Camden, N. J., against the BrunswickBalke-Collender Co., Chicago, and the General Phonograph Corp., New York, for alleged infringement of the Johnson Tone-Arm Patents, Nos. 814,786 and 814,848, which were scheduled to be heard before Judge Sessions in the United States District Court here yesterday, were postponed until next Saturday, March 12. Testimony in the cases was taken during the week of January 24, and briefs were filed by opposing counsel late last month. FIVE NEW VOCALION DEALERS O. J. DeMoll & Co., Washington, Southern Vocation Distributors, Make Good Report O. J. DeMoll & Co., Washington, D. C, Southern distributors for 'he Vocalion and Vocalion records, announce the appointment of five new Vocalion dealers in the company's territory as follows: Susquehanna Furniture Co., Asheville, N. C; William C. Dean, Rock>. ille, Md.; Young Furniture Co., Fredericksburg, Va ; and Philip Levy & Co., for both Richmond, Va., and Washington stores. DeMoll & Co. report that there is a growing appreciation among the retail trade of the Vocalion and Vocalion records owing to their distinctive merits. INCREASED DEMAND FOR RECORDS Densite Products Mfg. Co. Reports Greater Activity Apparent Among Manufacturers S. Carr, head of the Densite Products Mfg. Co., 315 Ellery street, Brooklyn, New York, manufacturers of talking machine records, recently stated that the past few weeks have shown an increased demand for records. He states that he arrives at this conclusion through the increased demand, as well as the renewed activity shown by various record companies. In reviewing the general trade situation he said: "Every indication points to a most healthy situation during the coming months. The action of various companies in reducing the prices of records has already shown some increased demand and all the organizations with which we do business are arranging plans to care for an increased business. To say the least, the future months look very promising." ACTIVITIES OF EMERSON TRAVELERS H. E. Morrison, sales manager of the Emerson Phonograph Co., is now en route to New \ ork after spending some time on the Pacific Coast. He is expected at his desk almost any cay, and judging from his reports business conditions in the West are improving steadily. Chas. F. Usher, field representative of the company, returned a few days ago after' doing some excellent work in conjunction with the sales staff of the Emerson Ohio Co., Columbus, O., Emerson distributors. Morton Lucas, field representative of the Emerson foreign language record division, is now in Columbus, co-operat CROFT Bee Delivery Envelopes Art Series New Designs NEW LIST OF RECORDS \ / Every 60 Days A Selected List of Victor Records We Will Gladly Play Any ol THESE lor You C*(uj Hi" Urn*! ia4 iaKiM r* Ldaatr (EAwnr few rr^l tad Oi:'"!> OW" | Ek(. <m~ -*>•! Very attractive proposition to Jobbers Write for trial shipment CLEMENT BEECROFT 5546 North 5th Street PHILADELPHIA ing with this jobbers' sales staff in the promotion of foreign record language business. ALL EMERSON RECORDS 85c Eddie Cantor Records Will Now Be Listed at This Price — Grand Opera Records Included in New Price List Issued by the Company The Emerson Phonograph Co. announced this week that the price of all Emerson records had been reduced to eighty-five cents. A few weeks ago the company advised the trade that Emerson records, with the exception of Eddie Cantor selections, would be retailed at eightyfive cents, but the new announcement provides for a list price of eighty-five cents for every Emerson record, including Eddie Cantor records. Included in this eighty-five-cent library of Emerson records will be double-faced grand opera records made by Max Block, of the Metropolitan Opera Co., and other well-known artists, in addition to a series of violin selections by Milano Lusk,