The talking machine world (Jan-Mar 1921)

166 THE TALKING MACHINE WORLD March 15, 1921 Your Problem Is Ours Good Profits (to you) -| Good Service (to your customers) Answer: TONAR RECORD BRUSHES (Trade Mark) Have we solved the above problem correctly? Write to-day for prices and sample and see for yourself PARKS & PARKS, Inc. TROY, N. Y. New York Office, C. E. Peabody & Co., 186 Greenwich St. Southern Representatives: I. W. Becker & Co., 226' Peachtree St., Atlanta, Ga. BRUNSWICK ALPHABETICAL CATALOG Volume of Fifty Pages Lists All Selections Up to and Including December, 1920. Just as we close our last form the new alphabetical record catalog issued by the BrunswickBalke-Collender Co. reaches us. This is a most comprehensive volume of fifty pages, which lists all numbers issued up to and including December, 1920. The names of selections, artists and organizations appear in their proper alphabetical order, along with catalog number, size and price, so that there is no difficulty for the dealer, salesman or purchaser in securing the exact records he may desire. The arrangement is very effective and convenient. A special section of the catalog is devoted to the Brunswick exclusive artists, such as Richard Bonelli, baritone; Elias Breeskin, violinist; Mario Chamlee, tenor; Leopold Godowsky, master pianist; Dorothy Jardon, soprano; Theo Karle, tenor; Elizabeth Lennox, contralto; Irene Pavloska, mezzo-soprano; Virginia Rea, coloratura soprano; Max Rosen, violinist; Marie Tiffany, soprano, and Irene Williams, soprano, which is accompanied by biographical sketches, portraits and the list of Brunswick records which they have recorded. The volume is admirably conceived and emphasizes the growth in popularity of the Brunswick record. Lack of space prevents a lengthier mention this month. TELLS OF STRONGER BUSINESS TONE Cleveland, O., March 7. — A rapidly improving condition is evident in the talking machine industry, according to W. J. McNamara, president of the Empire Phonoparts Co., of this city. "While definite orders are still coming slowly, we notice a very decided revival of inquiries," said Mr. McNamara, "and on all sides are indications of a new and stronger tone. Optimism is very apparent and this optimism seems to be based on far-reaching trade investigations. "We have made a number of improvements in our plant and products and so far as the Empire Phonoparts Co. is concerned, we are facing the future with every confidence." REPORTS INCREASING ORDERS The Eastern Phonograph Corp., distributor of both the Tonofone needle and the JonesMotrola, reports excellent business in both these accessories. George Seiffert, president of the company, states that although they have only handled these lines for a comparatively short time, the results are already very encouraging and orders are coming in in increasing quantities. HOFHEINZ WITH WERLEIN Has Been Appointed Wholesale Manager of This Enterprising New Orleans Institution New Orleans, La., March 8. — John A. Hofheinz, well known in the Victor trade, has been appointed manager of the wholesale Victor division of Philip Werlein, Ltd., Victor wholesaler. He assumes his new duties on March 10, succeeding J. D. Moore, who has become general manager of the Talking Machine Co. of Texas. Mr. Hofheinz will announce interesting plans for the company's Victor division in the course of the next week or so, and in the meantime two experienced travelers have been added to the wholesale Victor staff. The Recreation Phonograph Corp., Boston, Mass., and Long Island City, N. Y., has been incorporated under the laws of Massachusetts v/ith a capital stock of $250,000, to engage in the manufacture of phonographs. Incorporators: J. A. Perrault, of Lowell, Mass., Henry Lube, of College Point, N. Y., A. E. O'Toole, of Brockton, Mass., and F. C. Stanton, of Allston. NEW MODERNOLA PLANT OPERATING Addition to Company's Plant in Johnstown, Pa., Permitting of Increased Production George E. Seiffert, president of the Eastern Phonograph Corp., Eastern distributor of the Modernola talking machine, recently returned from a visit to the headquarters of the Modernola Phonograph Co., in Johnstown, Pa. The new factory is already well proving its worth in the increased production of Modernola phonographs. Mr. Seiffert stated that the new factory not only allows for larger production, but also provides facilities for the highest class of workmanship. In a tone contest held in Johnstown, the home of the Modernola, the factory entered a Modernola phonograph in competition with the result that it was awarded highest honors by the local judges. Mr. Seiffert reports that business has improved remarkably within the past ten days and expects that 1921 will prove an exceptional year. He gives as the remedy for slow business — good salesmanship, good merchandise and good service. A NEW FLETCHER PRODUCT THE FLETCHER STRAIGHT LINE TONE ARM Write Lengths 814 in. and 9 in. eady for Delivery April 20th t inside and taper outside, equipped the regular FLETCHER Reproducer, unusual tone quality. 'erms and Prices FLETCHER-WICKES CO., 6 East Lake St., Chicago, 111. GEORGE McLAGAN FURNITURE CO., Stratford, Ont., Exclusive Canadian Agents 1 ^jmmmK^-^