The talking machine world (Jan-June 1922)

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16 THE TALKING MACHINE WORLD February 15, 1922 99 la New Record-Selling Idea! "Say It With Flowers" is a slogan which has increased the daily sales of hundreds of florists. "Say It With Music" is going to increase every Dealer's sales of Columbia Records. This new "Gift Record" idea will sell records to an entirely new market, and the stronger the support it receives from all Columbia Dealers, the bigger results it will get. Think how wonderfully personal the gift of a record can be! Where other gifts are mute, heart may speak to heart in an old song of tender meaning. Think of all the holidays there are during the year — for every one there are certain types of music which make particularly appropriate and acceptable gifts. Remember that every day in the year is the birthday or wedding anniversary of thousands of people — soon you will realize the amount of new business that can be secured by telling your customers to "Say It With Music." "Say It With Music" will lead people who do not own phonographs to purchase records as gifts for friends who do. It will bring them into your store, where you will have an opportunity to interest them in your phonographs. Here is a fine "Plus Record" selling help, too. "Say It With Music" will enable you to draw the attention of your regular customers to the attractiveness of records as gifts. Every recipient of a gift becomes a good prospect, and both parties to the gift are excellent "repeat" customers. All phonograph dealers, jobbers and manufacturers can profit by supporting this new record-selling plan. The Columbia Graphophone Company has believed in the possibilities of this plan from the very beginning. The first Columbia Record Gift Envelopes which were introduced over a year ago gave Columbia Dealers a practical means of merchandising Gift Records. They add the final touch of atmosphere to an ideal gift. St. Patrick's Day Patriotic Birthday Easter