The talking machine world (Jan-June 1922)

February 15, 1922 THE TALKING MACHINE WORLD 83 CABLE ADDRESS REG'D "FILASSE — PHILA." Send for Samples and Special Quantity Quotations LONG DISTANCE 'PHONE BARING 535 IMICO INDIA RUBY MICA DIAPHRAGMS IMICO" and "SERVICE" are SYNONYMOUS and QUALITY INCOMPARABLE MANUFACTURED EXCLUSIVELY BY INTERNATIONAL MICA COMPANY GENERAL OFFICES AND FACTORY: 37th and B3ANDYWINE STS., WEST PHILADELPHIA, PA. PHILADELPHIA, PA. YOKOHAMA, JAPAN CHICAGO, ILL. MIDWEST OFFICES AND WAREHOUSE 106-110 W. LAKE ST., CHICAGO, ILL. V. T. SCHULTZ CLEVELAND, OHIO RAYSOLO SALES CO. LANCASTER, PA. ARTHUR BRAND & COMPANY CINCINNATI, OHIO WALTER S. GRAY SAN FRANCISCO, CAL. DAVENPORT PHONOGRAPH & ACCESSORY CO. DAVENPORT, IOWA ARTOPHONE COMPANY ST. LOUIS, MO. STEINOLA COMPANY KANSAS CITY, MO. PROVIDENCE PHONOGRAPH SUPPLY CO. PROVIDENCE, R. I. trade an encouraging omen and thinks that it speaks well for a fine business throughout the year. He also spoke of the fact that the sales had been mostly of machines which were priced above S150 rather than below that sum. This corresponds, in a way, with the feature in the sales of pianos, where the high-grade instruments are selling unusually well and the sale of the lower-priced instruments is not so good. M. C. Schoenly to Resign M. C. Schoenly, manager of the wholesale Victor department of the J. W. Jenkins' Sons Co., reports that the most optimistic letters are coming from over the territory as to the closing up of the year that has passed and the opening of the new year. The dealers have taken advantage of the big advertising campaigns of the Victor and have put things over in a very satisfactory manner. He thinks that the large advertising that has been done during the dull months of 1921 will bear fruit in a very^ large way in 1922. Dealers visiting the wholesale department, as well as those writing in, are expressing their confidence in the future. The reports that are coming in from the field men are to the same effect. Mr. Schoenly, who has made an enviable sales record with the Jenkins Co. during the hardest of hard years, will soon sever his connection with that company. He is not now ready to announce his future connection. The date of his closing with the Jenkins Co. will depend in part upon the time that company can provide a successor. Secures the Victor Agency The Paul Music Co. has secured the Victor agency heretofore held by the Boyce Voice Shop and has purchased the stock of records and machines. The removal of the stock took place on February 1 and this made things pretty busy at the Paul shop. This company has been an exclusive Columbia shop and the adding of the Victor line is considered by the management as a very valuable addition. The Paul shop is located between two of the most popular picture shows in the city, on one of the busiest streets, and close to some of the leading hotels. During the evening hours the shop enjoys a very satisfactory trade, not only from those who come to the theatres, but from the transient trade stopping at the hotels. Some very attractive show windows play an important part in attracting the trade. The Gennett Record Demand The Starr Piano Co. reports a very large sale on its Gennett records. They have been introduced to the public here by an aggressive campaign of advertising featuring the pre-war price at which they have been offered. The company management reports that the repeat orders from persons who were induced to buy on account of the price and publicity have been most gratifying. This popularity makes them look forward to increasing sales during the year. Happy Six Scheduled to Appear The Happy Six Dance organization has made several bookings for appearances in the Kansas City territory, and will appear under the auspices of local Columbia dealers in Topeka, Kans., Herrington, Kans., and Atchison, Kans., in the very near future. Probably appearances will be scheduled in other towns of the territory through the Columbia dealers, and in the three towns mentioned above considerable enthusiasm is being worked up and dealers anticipate a big increase in Happy Six Columbia records as a result of the appearances. J. W. Buck, vice-president, and R. V. Brown, president, of the Rorabaugh-Brown Dry Goods Co., Wichita and Oklahoma City, stopped off in Kansas City on their way back from a buying trip in New York City, and are pleasingly optimistic about business prospects for this year. S. Brenner, formerly connected with the Brenner Furniture Co., of this city, will open an exclusive Grafonola Shop at 718 Minnesota street within a few days. Mr. Brenner is intensely enthusiastic about his opening and expects to do a splendid Grafonola and Columbia record business during 1922. Several new appearances of Barbara Maurel, an exclusive Columbia artist, have been scheduled for the Kansas City territory, and Columbia dealers in the towns, where these appearances Will be have arranged splendid tie-up so as to secure all of the publicity and Columbia record business possible through Barbara Maurel appearances. Mr. Waldo, of Ross & Waldo, Ellis, Kans, exclusive Columbia dealers, was in town this week to purchase his Spring stock of Grafonolas and Columbia records, and to attend the hardware convention. The M. T. Abernathy Music Co, of Independence, Kans, will be exclusive Columbia dealers in Independence, Kans, from now on. TO DISTRIBUTEJHE REC0RD0LA Cabinet & Accessories Co. Plan Active Campaign on Making Records in the Home The Cabinet & Accessories Co, Inc., New York City, has been appointed distributor of the Recordola, made by the Recordophone Co., Inc., of New York City. This ingenious device for the making of records in the home is attracting favorable comment from the dealers and many orders have been placed. The Cabinet & Accessories Co, Inc., is presenting the Recordola in a particularly high-class manner. It is its policy not to sell by mail on this particular device, but rather to carefully demonstrate the proper working of the instrument. F. J. Williams, formerly of the transportation department of the Central Vermont Railway, has joined the sales staff of E. E. Clarkson & Co, talking machine and piano dealers. GRAFONOLA AT K1WANIS LUNCHEON Tampa, Fla, February 6. — Six new members were initiated recently into the Kiwanis Club at the regular Wednesday luncheon at the Plaza Club. Dan Galvin and J. L. Lawrence, in charge of the entertainment program for the luncheon, introduced a new stunt at the meeting. A Columbia Grafonola was brought into the Plaza's main dining room and ten selections were played, each member being asked to write the names of as many of the selections as possible. Three prizes were offered by Mr. Lawrence in the contest and the winners were as follows: Miss Edith Price, first prize; Nick Palaveda, second prize, and Merle Price and Edgar Holtsinger tying for third place. Olin S. Grove, talking machine dealer of Oakland, Cal, has added the Victor line of machines and records to his stock. The Efficiency Electric Motor The only electric motor sold with an unconditional twoyear guarantee. Write for our attractive dealers' selling plan which makes it possible for you to make that additional sale to your phonograph customer. THE SYMPHONY MUSIC COMPANY 1020 WILSON AVENUE CHICAGO