The talking machine world (Jan-June 1922)

February 15, 1922 THE TALKING MACHINE WORLD 119 THE TWIN CITIES Records in Greater Demand Than Machines — Console Types Favored— Stocks Rather Low — Important Events of the Month Minneapolis and St. Paul, Minn., February 6. — Much interest is being shown in talking machines and the indications are that the dealers in them will not have a great deal to worryabout, despite the fact that sales are not as numerous as they would like. Records are going like hot cross buns on Easter, but not so the machines. And yet there is a lively interest in machines, particularly the better grades, and the sales will appear later. Dealers are keenly interested in the new models and they doubtless reflect the sentiment of the purchasing public. In the meantime the demand for records continues very strong. George A. Mairs, head of the Victor department of W. J. Dyer & Bro., states that the Have you the JONES MOTROLA GEER REPEATER RECORDOLA CIROLA OUTING all of which are attractive enough to bring customers into your store — and pay you big profits. — a — Write for our 100-page encyclopedia containing illustrations and prices of Attachments for Edison, Victor and Columbia. Albums and Album Sets Bubble Books Cabinets Record Carrying Cases Corrugated Boards Moving Covers Dust Covers Dancing Toys Envelopes, Record Delivery Stock and Supplement Needles, Steel & Tungsten Fibre Needle Cutter Display Fixtures Record Lights Lubricants Motors Nameplates Phonographs Poi tables Piano and Duet Benches Player-Piano Cleaner Polishes Record Cleaners Toneai ms & Sound Boxes Springs Strings The Cabinet and Accessories Co., inc. OTTO GOLDSMITH. Pres. 145 East 34th St. New York dealers are keenly interested in the new console types of Victrolas and predicts that they will jump into public favor at once. Dealers generally appear to be satisfied with conditions and predict that they will be on an even keel by next Fall. It is necessary to fight for business, he says, but it is worth fighting for. Sommers & Co. Open Many New Accounts New accounts are being opened by G. Sommers & Co. for Pathe phonographs and records. Old dealers are showing considerable activity and the call for supplies is much better than had been expected. Particular interest is being exhibited in records. Samuel Levinson is making the rounds of the trade in the Northwest and is expected to make an interesting report on his return to headquarters. Stone Piano Co.'s Vocalion Campaign The advertising campaign conducted by the Stone Piano Co., in behalf of the Vocalion phonographs and records, has produced excellent results, according to Manager Gerlick. He is more than proud of the record sales, which have increased several hundred per cent. Foster & Waldo Report Increasing Cheney Sales Foster & Waldo Co. is having splendid success with the Cheney phonographs, which constitute one of the four lines carried by this well-known house. The phonograph department still leads the piano department and will continue to do so for some time to come if the present conditions are any indication. Forty Billboards Feature Starr and Gennett Forty billboards in Minneapolis exploit the fame of the Starr phonographs and Gennett records. M. L. McGinnis & Co., who distribute both, state that the increase in business has been almost phenomenal. Fred Megson now devotes his entire time to the wholesale department and is one of the busiest men in the Twin Cities. Many of the old dealers who have conducted exclusive houses in the past have taken on the Gennett records, because of the public demand for them. Stocks With Victor Dealers Are Low Old Victor dealers are satisfied with conditions, says Eugene F. O'Neill, of the BeckwithO'Neill Co. The stocks at present are lighter than they have been for some time and the dealers show a keen interest in filling up. ' At the same time, they are buying on a sounder basis than formerly and as a consequence they and the distributors are on a more satisfactory footing. Sewall D. Andrews Honored Sewall D. Andrews, of the Minneapolis Drug Co., which distributes Sonora phonographs and Okeh records all over the Northwest, has been elected president of the elite Minneapolis Club. But this is not interfering with his pushing Sonoras, which are very popular. J. J. Davin Visits Twin City Trade James J. Davin, secretary of the Reincke-Ellis Co., Chicago, has been visiting with the Twin City dealers for a few days. He tells The World that everything is working out satisfactorily. He is an optimist and believes that the man who works will win. OPENS HIS OWN REPAIR SHOP John H. Becker Establishes Business of His Own in Milwaukee — A Veteran of the Trade John H. Becker, well-known talking machine and piano man of Milwaukee, Wis., and formerly connected with the Hoeffler Piano Co., has gone inito business for himself at 1207 Chestnut street, that city, where he repairs talking machines and sells various makes of records. Mr. Becker started in the talking machine business almost at the time of its inception with NEEDLES The only Phonograph needles made with Flexible Point and Solid Brass Shank. They compel a true tonal response — Ordinary needle make of the Talking after playing one 71 /f 7 * „ 7 record. Point Machine a real mu worn blunt. Will • _ '7 ■ . , 1 „ injure record, sical instrument, do away with constant needle changing and surface noise, and perpetuate the life of records. Other needles sold under various names have come and gone, but TONOFONE NEEDLES Point same width as w h e n new. Records never injured. I onofone needle i i after playing 20 DkaSC the fllOSt to 50 r e c o r a s. L discriminate and are here to stay. Write for samples and reduced price list showing big increased profits to dealers. ^he SmwfoiW <€ompany Makers 110 S. Wabash Ave., Chicago, 111. Lawrence McGreel, and then went with the Hoeffler Co. He has a wide acquaintance among Victor dealers and among Victrola owners, and J. H. Becker's Novel Business Card has the ability to capitalize that acquaintance through some clever publicity, his business card being reproduced herewith. There's one bigger fool than the man "who knows it all" — that's the man who argues with him.