The talking machine world (Jan-June 1922)

120 THE TALKING MACHINE WORLD February 15, 1922 FOUR NEW CONSOLE MODEL VICTROLAS ARE ANNOUNCED FRENCH NESTOR'S TIMELY ADVICE Victrola 240, Listed at $115; 260 at $160; 280 at $200, and 330 at $350 to Supplement the Popular Victrola 300 — Shipments to Begin From Factory at Early Date The Victor Talking Machine Co. late last month made formal announcement of the fact that there are now in process of manufacture four new instruments to be added to the Victrola line and which will be ready for delivery to the trade in limited quantities within the next Victrola No. 240 couple of months. The four new models are of the console type and the designs follow along the lines of the design of Victrola 300, which proved so distinctly popular during the past year. The new instruments are most attractive in appearance and are offered at list prices that I Victrola No. 280 should provide for them an immediate and strong demand. The coming of the new models has been heralded for some time past, but the actual announcement of their approaching readiness has been received with much enthusiasm by Victor wholesalers and retailers. The new instruments are to be known as Victrola 240, listed at $115, an attractive instrument measuring 34^4 inches high, 29 inches wide and 21^£ inches deep, fitted with nickel-plated parts, automatic brake, speed regulator and other standard Victrola features; Victrola 260, listed at $160, slightly larger in size and also equipped with nickel plated parts and other standard features; Victrola 280, listed at . $200, with metal parts gold-plated, and Victrola 330, listed at $350 and also with gold-plated equipment. Victrola No. 260 The present popular model Victrola 300, together with numbers 280 and 330, may be had equipped with electric motor for $65 additional. Victrolas 240, 260 and 280 may be had in mahogany or walnut; number 300 in mahogany, oak or walnut, and number 330 in mahogany. Victrola No. 330 Following the advice of the Victor company the dealers are already advising their wholesalers of their requirements in the matter of the new models, and according to reports the estimates of the dealers have been liberal. The new Victrolas represent actual additions to the Victrola line and do not serve to replace any existing models. Manager of Standard Talking Machine Co., Pittsburgh, Contributes Interesting Article to Rotary Club Magazine — Timely Suggestions Pittsburgh, Pa., February 6. — There appeared in a recent issue of "Live Steam," the official publication of the Pittsburgh Rotary Club, the following article entitled "Service and Profits," written by French Nestor, manager of the Standard Talking Machine Co. of this city, Victor wholesaler, and one of the recognized leaders in the Victor wholesale industry. "No man ever said more, nor in fewer words, than 'He profits most who serves best.' As a classic business and social proverb this simple sentence will stand, unequaled to the end of time. Profits and service are inseparably linked together. You cannot create one without creating the other, nor can you impair or destroy one without impairing or destroying the other. Society rewards a man richly for whatsoever he gives in a spirit of true service, but robs him in the end of whatsoever he withholds in a spirit of selfishness. Unless the service of a man, or a business, renders honest value or permanent good, society will find out and repay that man or business with distrust and dubious profits. "In business we must actually benefit the people with whom we deal. In exchange for the money they pay us, we must serve them honestly and reliably with something they actually need or wanf. The commercial pedestal on which a man may elevate himself above his fellows will stand only if builded upon some form of helpfulness to those from whose shoulders he climbed upon it. The earth was not created and blessed with abundance for one man, or for little groups of men, but for the great family of mankind in its entirety. We prosper in proportion to our usefulness in supplying to that family some one or more of its myriad human needs, and our reward at the end will be found to reflect the kind and quantity of service rendered." The stock of musical instruments of the Mt. Pleasant Music Co., Mt. Pleasant, O., has been purchased by the Sawkins Piano Co. The line will be given a strong representation. Let us be citizens first, and not merely bankers, lawyers, merchants and manufacturers. ACME-DIE •CASTINGS AIIIMINUMZINC-TIN a LEAD ALL°YS AcmeDie-Castin^Corp. Boston Bm&ester Bro ollynN.Y. Detroit Chicago