The talking machine world (Jan-June 1922)

February 15, 1922 THE TALKING MACHINE WORLD (World of Music) 131 "IN MAYTIME" PROVING A BIG HIT New Waltz Ballad Being Featured by John Steel and Other Well-known Singers NEW FEIST PUBLICITY CAMPAIGN Some Elaborate Advertising Planned for the Present Popular Catalog of That House — Some of the Current Feature Numbers "In Maytime (I Learned to Love You)," the waltz ballad published by Jack Snyder, Inc., was recently programmed by John Steel, the well Imposing Display of "In Maytime" at McCrory's in Baltimore known tenor, during his Boston engagement in the Keith Theatre, that city. It is being placed in the repertory of a long list of other stars and indications of the last few weeks are that it will be one of the big successes the early part of the year. The trade, too, is finding the popularity of this number on the increase and this seems to have justified many dealers in making special window displays of the song. According to reports from Baltimore, Md., "In Maytime" is one of the outstanding successes of that territory, and the J. G. McCrory store, of that city, states that it is running first in point of sales. We herewith show a recent window display of "In Maytime" in the Baltimore store of that company. Sales since that time have even been greater than during the special showing. Leo Feist, Inc., recently completed plans to exploit its publications during the early part of this year. The Feist catalog, seemingly, was never in a more healthy condition and the sales report shows that all of the active numbers are making constant increases in the way of popularity. The company has changed the title of the song, "I Hold Her Hand and She Holds Mine," to "Ain't Nature Grand?", this being the catch line of the chorus and the number being called for repeatedly by that title. "I Hold Her Hand and She Holds Mine" will be continued as a subtitle. This is one of the most successful songs in the program of Van and Schenck in this season's Ziegfeld "Follies." The new Oriental foxtrot, "Good-Bye, Shanghai," written by Howard Johnston and Joe Meyers, is showing up advantageously. Meyers, by the way, will be remembered as the writer of "Down in Chinatown." By special arrangement with Francis, Day & Hunter, London, Eng., the big English waltz ballad, "Lovely Lucerne," composed by Felix Godin, will be published by Feist. "Thanks to You," a new ballad by Howard Johnston and Violinsky, is also to be featured. Violinsky will be remembered as the composer of "Honolulu Eyes," and "When Francis Dances With Me." "Venetian Love Boat," a new song, written by Frank Magine, who was responsible for the success of last year's "Venetian Moon," is included. Also in the new issue is a song by Isham Jones, well-known orchestra leader, who records ex clusively for the Brunswick records. The number is entitled, "What'll You Do?" Leo Feist, Inc., has also purchased from Kendis & Brockman a new ballad entitled "When the Tide Comes In." Kendis & Brockman were known as the James Boys and are responsible for such successes as "I'm Forever Blowing Bubbles" and "Feather Your Nest." "Stealing," which was purchased from the Orpheum Music Co., Boston, Mass., has now reached the point where it is considered a national hit. It is booked for early release by all the leading record and roll companies. GIVES SERIES OF RADIO CONCERTS Irving Berlin, Inc., Getting Some Good Publicity in Co-operating With Newspapers in Broadcasting Music by Wireless Irving Berlin, Inc., in conjunction with some of the leading daily papers throughout the country, has been running a series of wireless concerts. Newspapers in the leading trade centers of the East, Middle West and Pacific Coast have taken part in these musical activities and the result has been that the Berlin catalog has received publicity over a wide territory and what could be called on a national scale. Among the most successful of the recent radio concerts was the one given under the auspices of the Buffalo Courier-Enquirer, at which Miss Edna Zahm was the main participant, assisted by Hildredth Morrow, Richard Miller and F. H. Rose, the well-known and popular vaudeville artist. Among the songs sung we're: "Granny, You're My Mammy's Mammy," "Delia," "Just a Little Love Song" and "Tuck Me to Sleep" (In My Old Kentucky Home), while the Broadway Syncopators, a well-known orchestra organization, rendered "Say It With Music" and several other selections in dance form. "SHUFFLE ALONG" FOR THE ROAD A Number Two show of "Shuffle Along" has been arranged by Harry L. Cort and was placed on the road in the middle of February. The original company is still playing at the Sixty-third Street Music Hall and is expected to run far into the Spring. M. Witmark & Sons publish the music. The Economy Stores Co., Inc., of Danville, Pa., has taken over the G. Shoop Hunt agency for the Victor talking machines and records. TWO NEW HARMS, INC., SONGS Among the new numbers recently released by Harms, Inc., are "Tell Her With Kisses," a foxtrot ballad by Harry Rosenthal and Alex Sullivan, and "U. S. A. Blues" by Willie Caesar, Bud de Sylvia and George Gershwein. ST. PATRICK'S DAY RECORDS No. 900 Two Real Irish Patriotic Records with a Punch DeValera— You're the Man N qm f Let My Epitaph Be Written 1922 Wearing of the Green ' \ Darling Girl from Clare Sang by Thos. O'Dowd Sung by James O'Neill Sure to appeal to every lover of Irish music NEW AND UP-TO-DATE IMMEDIATE DELIVERY RETAIL AT $1.00, USUAL DISCOUNT Send Check or Money Order with order Terms, Strictly Cash O'DOWD RECORD— THOS. O'DOWD, 60 East 129th Street, NEW YORK