The talking machine world (Jan-June 1922)

62 THE TALKING MACHINE WORLD March 15, 1922 INTRODUCE THE PURITAN RECORD Bridgeport Die & Machine Co. Now Pressing a Record of Its Own — First Release a Large and Varied One — Limits Its Territory NEW STORE ATTRACTS CROWDS Columbia Dealer's New Establishment Visited by 8,000 People — Grafonola Department Handsomely Decorated — Plan Sales Drive Bridgeport, Conn., March 1. — The Bridgeport Die & Machine Co., of this city, which has built up an enviable reputation throughout the talking machine trade for its record pressing, is now pressing a record of its own in addition to its pressing work for the manufacturers. This new record is named the Puritan record, and all releases are in ten-inch size, double disc, and will retail for 50 cents. The first release consisted of fifty-six dance numbers, twenty popular vocal numbers, four instrumental records, sixteen standard and sacred songs, eight Hawaiian numbers, twelve recordings of concert and military bands and twenty-eight violin, saxophone and trio recordings. It is planned to supplement this list regularly throughout the future, and in addition to the usual monthly releases two new records will be released each week, thus making popular hits available immediately. The Bridgeport Die & Machine Co. is confining its activities to a territory east of the Ohio River and north of the Potomac. Lancaster, Pa., March 6*. — It was necessary to call out the police to handle the crowds at the formal opening of the Keystone Furniture Co.'s store in this city. Two hours before the official time for the opening, West King street was lined for two blocks and more than 8,000 people passed through the store on the various days devoted to the opening festivities. One of the features of the company's establishment is the Grafonola department, which is composed of six hearing rooms, finished in ivory and tinted with green. At the entrance of the department there are two open display rooms, arranged in pedestal style, displaying two handsome Columbia period Grafonolas. To the left of these display rooms are the record racks and counter cases. The Grafonola department is directly in charge of Mr. Hoffman and Mrs. Butz, and they are making plans for an energetic sales drive in behalf of Columbia Grafonolas and records. SOON READY TO DELIVER MOTORS William Brand Announces That Lindstrom Products Will Soon Be Available for Trade William Brand, 27 East Twenty-second street, New York, the well-known importer of mica diaphragms and other talking machine accessories, and who some time ago took over the American agency for single-spring motors manufactured by the Carl Lindstrom Co., now announces that deliveries of these new single-spring motors will be made in quantity lots within the next few weeks. Samples are now being forwarded to the trade. Mr. Brand has just completed a trade trip through Middle West territory calling on the trade in the larger cities, including Cleveland, Detroit. Chicago and St. Louis. OPENS THIRD BRONX STORE L. Liebowitz. one of the most progressive dealers in metropolitan territory, opened his third store recently and as an opening attraction a local jazz band was secured which furnished considerable entertainment to a large crowd of interested visitors. Mr. Liebowitz, who is an enthusiastic Columbia dealer, has three stores in the Bronx, all of which are closing a substantial business and which are vnder his personal management. The American Phonograph Co., of 187 Pearl street, Burlington, Yt. is featuring Victor machines in both the wholesale and retail branches of its business. ARTIST IN WINDOW DRAWS CROWDS Washington, D. C, February 27. — The Van Wickle Piano Co., of 1217 F street, this city, attracted considerable attention to its establishment recently when Alberto Barreto, celebrated young Peruvian artist, appeared in the company's window and made crayon sketches of men well known in the nation's capital. A Victrola which was played continually during the exhibit added force to the display. PHONOGRAPH CASES Reinforced 3 -ply Veneer The Standard Case for Talking Machines and Records Let us figure on your requirements MADE BY PLYWOOD CORPORATION, Goldsboro, N. C. Mills in Va., N. C. and S. C. INTERNATIONALLY POPULAR Columbia Trade-mark the Only Superscription on Letter From Japan The famous trade-mark used by the Columbia Graphophone Co. has become internationally popular, as evidenced by a letter received recently from a Columbia dealer in Japan. This dealer, Mr. Tanaka, wished to secure a complete Colum & if The Letter From Japan bia record catalog, and the only address that he used was the "notes" trade-mark of the Columbia Co., which evidently is known the world over, and which is evidently sufficient for the United States post office authorities, as the letter was promptly delivered to the main office of the Columbia Co. in New York City. ANNOUNCES LOWER RANGE OF PRICES The Fred. Gretsch Mfg. Co., manufacturer, importer and wholesaler of musical merchandise, Brooklyn, N. Y., has recently announced reduced prices on Gretsch-American xylophones. The Gretsch line of xylophones covers a wide range of selection, from the No. 1050, which retails at $3, to the No. 46, at $110. An attractive circular has been prepared describing and illustrating this line. One of the chief elements of salesmanship is knowing how to influence people. This entails a never-ending study of human nature.