The talking machine world (Jan-June 1922)

March IS, 1922 THE TALKING MACHINE WORLD 77 Greatest Musical hit OpAges Song <* Love ^BLOSSOM TIME" you cant go Wrong With anyjeist sonq " Theodore Hoffmann, treasurer of the J. M. Hoffmann Co., Brunswick dealers, spent two weeks at Pinehurst, N. C, and did some effective work on the celebrated golf links of that famed Southern resort. Plan DeForeest Reception Plans are being formulated by the Piano Merchants' Association of Pittsburgh for a reception and dinner on Thursday evening, March 16, to be tendered to M. V. DeForeest, the wellknown music merchant and Music Week promoter, of Sharon, Pa. Mr. DeForeest, in his stores at Sharon, Greenville and Warren, O., handles the Victor, Edison and Brunswick machines. As most of the piano merchants affiliated with the Association handle talking machines, the reception will be one for talking machine dealers as well as piano merchants. The coming here of Mr. DeForeest on March 16 will mark the termination of his transcontinental tour in the interest of the music trade and he will tell his hearers at the dinner of the work accomplished during his tour. Prize Winners in Edison Sales Contest Ranking among the leaders in a contest conducted by the Girard Phonograph Co., Miss Carrie Fries and Samuel G. Dunkelberger, attached to the sales force of the Metropolitan Phonograph " Co., qualified to receive a free course in salesmanship that was held in Philadelphia under the auspices of the Girard Co By having sold more than $23,000 worth of Edison phonographs and accessories, Mi%s Fries led four divisions in the district. Preparing for Music Week Pennsylvania will have a State-wide music week, starting April 30 and ending May 6, under the direction of the music division of the Pennsylvania Department of Public Instruction. Hollis Dann, State director of music, will have charge of the plans. Prof. Dann has issued a program for use during the week. A number of the talking machine dealers here will cooperate, in the work of the schools during Music Week. European Tour of Business Men Talking machine dealers of western Pennsylvania and vicinity have been notified of the tour of American business men, which will cover Central Europe, Belgium, France. England and Ireland. The party will sail from New York on June 10 and the plan is to return some time in August. The United States Line's steamship George Washington, one of the largest and most palatial ships afloat, will be used by the tourists. C. C. Latus, executive secretary of the Piano Merchants' Association of Pittsburgh, with offices at 623 Pittsburgh Life Building, will furnish rates and complete data about the tour to all who write him. Thus far 160 persons have booked for the tour.' Edison Dealers to Meet The Buehn Phonograph Co., Edison distributor, is planning to hold an informal meeting and dinner at the Fort Pitt Hotel the latter part of this month. Due notice will be sent to all of the Edison dealers in the Pittsburgh zone in a few days. The affair will be sort of a get-together meeting, and after the business and dinner are over there will be some time left for a dance or other social diversions. A. A. Buehn, treasurer of the Buehn Co., is quite optimistic over the outlook for the Edison business in his territory and believes that there will be an increased demand for the Edison line, due to the recent reduction in prices of the Edison records and some of the Edison phonographs. Good Call for Starr Products Manager Niles, of the Starr Phonograph Co., reports a very satisfactory demand for the Starr phonographs and Gennett records. Health Builders Records Popular T. E. Shortell, manager of the Victor department of the S. Hamilton Co., reports a very brisk demand for the Walter Camp Health Builders records, for which the S. Hamilton Co. has been appointed authorized representative and distributor for western Pennsylvania, northern West Virginia and eastern Ohio. Daily demonstrations of the Walter Camp records are made in the S. Hamilton Co.'s stores. No specialty in the talking machine trade in years has made such a decidedly favorable impression as the Health Builders records. Win the Prize Miss Hildegarde Wehrle and Miss Margaret Stuart, two of the efficient and amiable members of the sales force of -the main store of the S. Hamilton Co., were winners recently of a cash prize offered for the best sales of Red Seal records. IVOGEN ON J)KEH RECORDS Four Records by Opera Star Now ReadyArtist Famous Here and Abroad The General Phonograph Corp., New York, placed on sale recently four Okeh records made by Maria Ivogen, one of the sensations of the present season in the grand opera world. These records were made in Europe by the International Talking Machine Co. and pressed in the United States by the General Phonograph Corp. Maria Ivogen made her first notable success during the world war, and when she made her debut in New York in January as a member of the Chicago Opera Co. she received an ovation. Musical critics were unanimous in proclaiming her one of the "finds" of the operatic season, and her fame as a coloratura soprano throughout Europe is now being duplicated in this country. C. Q. WOOD'S NEW POST C. G. Wood, who recently resigned as advertising manager of Thomas A. Edison, Inc., has joined the Thresher Advertising Service of New York City. His many friends in the trade have taken occasion to wish him all possible success in his new undertaking. 20th CENTURY DRUMS Appeal to Professional Players Q0 Here's the 20TH CENTURY "Orchestra"— a beautiful drum with a "wonderfully bright, responsive tone. It usually retails as follows: FimO—Sise, 14x3 inch shell, 10 rods, Each $20.00 Fl304—Si=e, 14x4 inch shell, 10 rods, Each $21.00 F1310— 5 i:e, 15x4 inch shell, 12 rods, Each $22.00 Write for our Confidential Trade Price List, quoting the complete line of 20TH CENTURY Drums and Traps as veil as EVERYTHING in Brass, Wood-Wind and Stringed Instruments and their Accessories. ERE are drums that won't— CAN'T — warp or shrink out of shape. The secret is in the new 20TH CENTURY flesh and counter hoops — made of laminated, 3-ply rock maple. But their rugged strength isn't the only feature that sells 20TH CENTURY Drums. Critical drummers select them for their brilliant, responsive Tone, as well — for their good looks and thsir good value. The 20th CENTURY "Orchestra," pictured above, is only one of a score of big values. They are priced to pay you a generous profit and still meet the strictest competition — they are built to meet the most exacting demands of professional use. Your trade is wanting such drums and such values. Won't you supply them? THE FRED. GRETSCH MFG. COMPANY Musical Instrument Makers Since 1883 60 BROADWAY BROOKLYN, N. Y.