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March 15, 1922
THE TALKING MACHINE WORLD
151
In South Bend9 Ind., the Blackstone Theatre plays Victor, Brunswick, Columbia and Okeh records each month in turn.
Seabrook Concert Grande Phonograph Art Model
2000 Seat House Equipped with Kimball 0r$an and Seabrook Concert Grande Phonograph
Your local advertising can only ask people to hear your records. Mutual Music forces a 30 minute hearing at each theatre performance.
Let us send you the written endorsement of record dealers who are now using Mutual Music service.
All of the phonograph record dealers in South Bend and La Porte, Ind., and Kalamazoo, Mich., approve the idea of having their new monthly records played for a week each to 14,000 theatre-goers on a Seabrook Concert Grande instrument of tremendous power and projection.
The theatre advertises, "Come to the Blackstone and hear all the latest phonograph music" — the dealer advertises "This is Victor (or another) week at the Blackstone — go and hear good music while you are seeing a good picture."
The records are played for 30 minutes at each performance ; the name and number of each record and the names of the dealers selling the record are announced on an illuminated board, and people who own phonographs are buying more records than ever before.
One dealer in South Bend said, "It's the best publicity work I ever did and it certainly does sell records."
Proof that Mutual Music makes sales is found in the fact that men and women ask for a record by name and number and don't care to hear it played. They say, "Don't play it, I heard it at the Theatre."
The Seabrook is made for theatre use only — only one is installed per city to which all record dealers have equal access — full details will be sent you if you will send us the name of the best theatre and the manager in your city, stating whether they now use organ or orchestra or both.
Address, Kenyon W. Mix, Director,
Mutual Music Division, Dodge Manufacturing Co., Mishawaka, Indiana.