The talking machine world (Jan-June 1922)

84 THE TALKING MACHINE WORLD April 15, 1922 TRADE HAPPENINGS IN LOS ANGELES (Continued from page 83) while she was a member of the educational department of the Victor Talking Machine Co., and Victor dealers are much gratified at her appointment by Sherman, Clay & Co. They realize the immense possibilities in this line of endeavor, but also feel the constant need of an expert to direct them. Bartlett Music Co. Enlarges The Bartlett Music Co., on West Seventh street, has enlarged its store by an additional 6,000 feet. Last week the company announced that it has taken on the Brunswick line of phonographs and records. E. E. Searles, general manager, state, that sales are ahead of those for the corresponding period of 1921, but that with much improved facilities a still larger increase is expected. Jack Ray Goes to Arizona Jack Ray, who has been covering the Los Angeles County territory as special representative for the Columbia for several months, has gone to Phoenix, Ariz., where he will probably later take up similar work. He is at present, however, suffering from the effects of a recent illness. Mr. Ray was well known in New York, where for a number of years he was assistant to H. L. Willson, general manager of the company. New Victrola Department Bullock's, one of the best-known high-class department stores on the Pacific Coast, will open a Victrola department some time this month. This is a new departure for Bullock's, which has hitherto been without a music department. The appointment of the manager of the department has not yet been announced, but Miss Raka Johnson, who is well known here, will have charge of the record department. Barker Bros. Install Station An immense radio station, claimed to be larger than any which has yet been put up in Los Angeles, has been installed on the roof of Barker Bros.' store. It is connected with the music department and lively interest is being shown in it by the public. But the most interesting innovations are the wireless attachments which are being installed in Sonora phonographs. Wireless receiving apparatus and the Magnavox are placed in the cabinets of period and large upright models of the Sonora at an additional cost of $75 to $250. The wire connecting the Sonora with the receiving equipment can be easily concealed under a carpet or rug, and the Sonora is then equipped to play regularly with records as a phonograph or in a few moments the wireless can be brought into play and concerts or talks from distant stations can be listened to through the radio. J. W. Boothe, general manager of the music department, has this new department in his charge. He states that the orders and demands for wireless attachments and lor wireless-equipped Sonoras is simply overpowering and far in excess of the present supply. New Wightman Co. Sales Manager Irving C. Franklin has received the appointment of sales manager of the Wightman Music Co., Long Beach. This concern is one of the oldest music stores in Long Beach and occupies one of the most unique and beautiful quarters in the country. Mr. Franklin has had eleven years' experience in the talking machine field. He has been connected at various times with the Edison, Pathe and Brunswick companies. He was -also a sales manager for the Burnham Phonograph Corp., and previous to that, manager of the San Francisco branch of the phonograph division of the Brunswick-Balke-Collender Co. Nordskog Recordings Well Received Arne Nordskog, general manager of the Nordskog Phonograph Recording Co., of Los Angeles and Santa Monica, has been receiving many compliments upon the excellence of the recordings which have been made at the Santa Monica laboratories. It is expected that the first commercial records will be released in the near future. Personal recordings have already been made in large numbers. Harry A. Beach in Los Angeles Harry A. Beach, vice-president of the Unit Construction Co., of Philadelphia, was in Los Angeles this week and left for San Francisco. He expects to return here for a second visit within the next few days. New Edison Manager at Fitzgerald's H. C. Braden, general manager of the Fitzgerald Music Co., announced that W. A. Callahan has taken over the management of the Edison department. Mr. Callahan has been identified with the sales end of Edison's, both wholesale and retail, for a number of years. New "Talker" Store Opened A music store has been opened in Eagle Rock and will be known as Hancock Music Store No. 2. Milton T. Hancock, brother of Newton Hancock, of Pasadena, is in charge. Brunswick phonographs and records will be carried exclusively. Nelson & Schooler, who recently sold out their store in Whittier, have opened very attractive new quarters in Fullerton, where they are handling Brunswick phonographs. Don C. Preston, the well-known talking machine man of Bakersfield, paid the sunny Southland a few days' visit recently. Congratulations Los Angeles, on its way toward the 3,000,000 mark, has just had another big addition to its population, weighing seven and one-half pounds — and it's a girl! The census man, in his dull, methodical way, will probably record it as only one in number. But to Harold Jackson, manager of the phonograph department of the Wiley B. Allen Co., it's a mighty important addition. "In fact," says Mr. Jackson — who, by the way, is already the proud father of two lusty native sons — "Los Angeles would never have been quite complete without this new citizen!" Both the mother and daughter are doing nicely. And in the meantime Mr. Jackson's many friends are enjoying some good "smokes" in honor of the great event. WHY THERE ARE OPTIMISTS Business men who are optimistic usually have good reason for being so. Their optimism is the result of good business and good business is the direct result of hard and effective work. Qualiti one AS GOOD AS THE NAME IMPLIES For the discriminating buyer of a small Phonograph, who wants a genuine reproduction of tone — the Qualitiphone answers every requirement. It is the ultimate in perfection, the choice of the prospective purchaser of a table, or portable phonograph. Retail Price $15.00 Solid hardwood cabinet, mahogany finish. Genuine mica sound box — heavy silent motor — start and stop device — automatic speed regulator — all parts nickel plated. Fully guaranteed. Jobbers and Dealers — Write for Particulars QUALITIEPHONE SALES CORP. 17 EAST 42nd STREET NEW YORK CITY