The talking machine world (Jan-June 1922)

May 15, 1922 THE TALKING MACHINE WORLD 33 pUlllUlllllllllllllllllllllllllllllllH I Sells Records From Music Shop on Wheels | 1 Written for The World by CHAS. OLIVE An entirely novel idea in connection with the sale of talking machine records has been put into use by the Hershey Music Store, of Willmar, Minn. This store, one of the oldest music businesses in that town, is under the management of Mr. Hershey, Victor and Columbia dealer, and is doing a good business, both at Willmar and Atwater, where a branch store is conducted. His new idea is that of selling records by automobile. A closed car is used for carrying the records and it is equipped with racks that hold the records safely even on bumpy roads. The record outfit consists of the greatest hits and the most popular pieces, because these are the easiest to sell. The auto is in charge of a competent salesman, whose route is carefully mapped out for each day in the week; thus the territory controlled by the firm is canvassed many times during the Summer and Fall, and every home with a talking machine is visited, in town, surrounding country and villages. The records are delivered directly from the stock carried in the car, so that these pieces are not used merely for demonstration. The plan is as excellent as it is novel and the salesman does a good business. He visits not only the homes in the neighborhood, but also the hotels, boarding houses and Summer cottages. Around Willmar are many beautiful lakes, where people spend the Summer months in cottages, and these people are good buyers of new records. They are staying out there just to rest and enjoy themselves and have lots of time to use and play talking machines. Any new and striking pieces will interest them. Summer boarders also look for good records to break the monotony. And even the folks out on the farms buy many records when the salesman comes around. They use the talking machine at lawn parties, church socials, picnics, etc., and are always glad to get something new to play. The salesman is able to advise them of the latest hits and, as the records can be obtained so conveniently, the temptation' of buying the best can hardly be withstood. Further, the salesman carries one of the smaller Victrolas in the car, for the purpose of interesting possible purchasers in the machine, and also for demonstrating Certain records when neces Sharpen the Fibre Needle Without removing it from the Tone Arm of the Phonograph It's 5 years ahead of the times CONVENIENT MECHANICALLY RIGHT Very Simple LIDSEEN FIBRE NEEDLE CUTTER LIDSEEN PRODUCTS 832-840 So. Central Ave. CHICAGO sary. Those places or localities yielding the most business are visited at least twice a month with a stock of new records and many sales are made there every time. As conducted by Mr. Hershey the selling of records by automobile not only increases Summer business, but also advertises the store and gives it greater prestige, so that many more regular customers are attracted to the place. Because the Hershey Music Store carries a complete stock of sheet music and musical instruments of all kinds every record customer means also a possible purchaser of some other merchandise in the music line. KODISK PLACED ON MARKET Metal Disc for Making Permanent Home Recordings Now Ready for Trade — Uses Ordinary Steel Needle for Recording and Reproducing— Has Many Unique Features A metal recording disc for home recording which will be known as the "Kodisk," has just been placed on the market by the Phonovations Co., Inc., 37 East Eighteenth street, New York, which will be the distributor of this disc. The "Kodisk," which is manufactured by the Metal Recording Disc Co., may be used with any phonograph to record the human voice or any combination of musical instruments. Recordings may be made either through talking into the horn of the phonograph and using the sound box as a recorder, or by using the "Kodisk" recording horn for recording and reproducing. The discs will be made in various sizes with space for recording on each side, and it is stated that the record made on the "Kodisk" is absolutely permanent. The ordinary highgrade loud tone steel needle is used for the recording point, and the simplicity of the "Kodisk" and its method of operation is one of the outstanding features of this new home-recording outfit. It is the invention of one of the bestknown members of the talking machine industry. SEABURG CO. IN RADIO FIELD Well-Known Manufacturer Making Radio Cabinets— Orders Received in Large Quantities Jamestown, N. Y., May 5. — The Seaburg Manufacturing Co., of this city, manufacturer of the Librola phonograph, a combination talking machine and library table, is doing considerable work in the radio field. Librola cabinets are admirably fitted for the installation of wireless outfits, as nearly all standard equipment may be installed in the record compartment side, while the horn on the other side is used as a loud speaker. The Seaburg Manufacturing Co. is furnishing cabinets alone for both the talking machine manufacturer and the radio assembler, and during the past few weeks orders have been received from well-known concerns in all parts of the country. The Seaburg • factory is co-operating with its trade in every possible way and is making prompt shipments of these cabinets. W. D. WARREN IN NEW QUARTERS W. D. Warren, who has built up a very excellent business in talking machines, records and player rolls in Denver, Col., has just moved to a new location in that city at 238 Fifteenth street. He is carrying a very large stock and has equipped the establishment in a manner that should prove most attractive to purchasers. He has also opened a repair department to meet the needs of his customers. The firm of McKean, Darby & Baldwin, Portland, Ore., has purchased the talking machine business of A. J. Lilburn & Son, Roseburg, Ore. LATEST RELEASES SONGS ■ DANCES COMICALS 00987x E Sbocciano Ee Rose, Cav. Uff. G. Godono Addio Mia Bella, Addio, Cav. Uff. G. Godono 00991x I/' Altalena Cav. Uff. G. Godono E 1/ Ammore Cav. Uff. G. Godono 00993x Venerdf F. Rondinella 'E Ssignurine D' 'O Palazzo, R. Ciaramella 00997x Serenatona R. Ciaramella Vipera J. Baroni 00999x 'O Guarraeino— Part 1 P. Mazzone 'O Guarraeino — Part 2 P. Mazzone 001007X Un Balbuziente In Tribunale (Seena Comica) Cozzolino-Di Napoli-Mazzone Pulcinella Ad Una Festa Da Hallo (Scena Comiea) Cozzolino-Di Napoli-Mazzone 001009x Dolores. Valzer. .Orchestra Napoletana Joupe Goulotte. Two-Step, Orchestra Napoletana 001013x II Musicomane. Polka, Orchestra Siciliana Fiocchl Di Neve. Gavotte, Orchestra Siciliana We Are Also Manufacturers & Distributors of Italian Popular Music Rolls New Hits Released the 15th of Each Month JUST OUT xl93— Abat-Jour. (Salome.) Versi di B. Neri-Musica di Stalz. (Word Roll) $1.25 x215 — 'E Bellizze D' 'A Stagione. Versi di L. Sica. Musica di R. De Luca. (Word Roll) 1.25 xl71 — Che Bella Cosa Oine. Versi di A. Barbieri. Musica di G. Capolongo. (Word Roll) 1.25 — 'A Serenata 'E Coppola Rossa. Versi e Musica di L. Donadio. (Word Roll) 1.25 188 — Gentil Pehsiero. Instrumental. Waltz by H. Ciauri 90 L ITALIAN BOOK CO. Music Dep't 145-47 Mulberry St. New York City DISCOUNT TO DEALERS— ASK FOR CATAXOGUES