The talking machine world (Jan-June 1922)

142 THE TALKING MACHINE WORLD May IS, 1922 p ORTLAND, ORE. Cash Sales or Large Initial Payments Feature of the Trade in This Section — Dealers Pleased With Outlook — Nezvs of Trade Portland, Ore., May 4. — Cash sales or large initial payments is the report of most of the music houses for the past month with a volume of business that was very satisfactory. Arthur W. Stein, manager of the Victrola department of Sherman, Clay & Co., reports a good high-grade business for April. Only one machine under $200 was sold during the entire month, and only one "trade-in" is on the books. One of the last sales of the month was a Victrola, §300, with $125 worth of records, all for cash. "This is just a sample of what we have been doing all month," says Mr. Stein. The Sonora and Brunswick phonographs have also been selling for cash, according to H. H. Princehouse, sales manager of the phonograph department of Lipman, Wolfe & Co., with Sonora grands in the lead. D. C. Peyton, manager of the phonograph department of Meier & Frank Co., says that sales showed a gain of $2,000 over business of last April. Manager Peyton reports that the six new Walter Camp records of twelve lessons with chart and guides are going over big with several sets being sold from the sample before the arrival of the first shipment. Another large display and demonstration room for the Victrola and Brunswick machines has been added to the phonograph department of the Wiley B. Allen Co. Manager Frank M. Case has moved his private office to the front of the store, which gives Cliff Neilson, in charge of the phonograph department, more room for demonstrating purposes. Mr. Neilson is another department manager to give a good report for April, and says his sales more than doubled April, 1921. The new horizontal Victrola and Brunswick console machines are very popular, he says. N. C. Dezendorf, assistant manager of the Victrola department of Sherman, Clay & Co., made a trip through the lower Columbia River region of Oregon and Washington, visiting schools, clubs, societies and dealers, delivering lectures on the general use of the Victrola. He was greeted with enthusiasm and interest at all points, and he reports business conditions gradually resuming normalcy. Wm. Smith, Oregon sales manager of the Columbia Co., has covered his territory very thoroughly during the past month, and says he can see a decided increase of optimism regarding the future, and more orders are being placed for Columbia goods than during the same period last year. C. E. Sanders, sales manager of the Cheney Talking Machine Co., Chicago, called on G. F. Johnson, of the G. F. Johnson Piano Co., who is Oregon representative, the last week in April. Mr. Sanders was greatly pleased with conditions in Portland and vicinity. The Reed, French Piano Co. has made extensive improvements to its establishment at 435 Washington street. All the offices have been moved to the main floor and the balcony is now used for demonstration rooms for the period and console models of the Victrola and Edison machines, which are carried. The company has also rearranged the demonstration rooms on the main floor, and record racks have been installed immediately in the rear of them, which is a very convenient arrangement. It has also installed a player roll department on the balcony. Kohler & Chase have moved their wholesale offices to the Northwestern Bank Building at Sixth and Morrison streets, where they will be more accessible to the dealers. The company's' warerooms will remain at Hoyt street. Warren A. Erwin, of Lipman, Wolfe & Co., is in the Portland Surgical Hospital with sinus trouble and is just waiting to get home to see the new baby girl that arrived at his home during his absence. Fritzi Jensen, for two years manager of the record department of Lipman, Wolfe & Co., has resigned and will go to the LaGrande Music store, Brunswick dealer, to take complete charge of the record, roll and sheet music departments. Roy Feldenheimer, manager of the phonograph department, has placed Kathryn Campbell in charge of the record department. Mrs. Bertha Gribble, former manager of the phonograph department of the Applegate Furniture Store, of Eugene, Ore., has been added to the Victrola and Brunswick sales force of the Wiley B. Allen Co. Mrs. Minette Elliott, of the Grafonola department of the Remick Song Shop, has left Portland for Los Angeles, where she expects to spend several months. Mrs. Clyde Freeman, wife of the manager of the Remick Shop, accompanied Mrs. Elliott south and expects to be joined by her husband in a month, when they will come iiorth again by motor. R. Stevenni, formerly in the phonograph department of the Wiley B. Allen Co., has gone over to the Hyatt Talking Machine Co. Fritz Kreisler, who appeared in concert at the Municipal Auditorium in April, drew one of the largest audiences _of the season, and his records, which are always popular, were given an added stimulus, according to Miss Nellie Mugler, who has charge of the record department of the Sherman, Clay & Co. store. NEW ARTISTS FOR BRUNSWICK CO. Famous Brox Sisters and Margaret Young Make Debut in May List William A. Brophy, manager of the Brunswick Recording Laboratories, New York, has just announced that the first records of the famous Brox Sisters, Kathleen, Dagmar and Lorraine, who have been appearing in the "Music Box Revue," will be released for the trade in the May list of new Brunswick records. These The Brox Sisters popular artists have been among the headliners since the show started last Fall and have contributed in a large measure to the successful run which this show has had. The first record to be released by these artists will be a double-faced record of "Some Sunny Day," "Schoolhouse Blues" on the reverse side. Another new artist recently acquired by the Brunswick Co. is Margaret Young, who has been appearing in Keith's vaudeville for some time past. Miss Young is to record exclusively for Brunswick records and will make records of the latest popular numbers. The first release will be distributed to dealers on May 1 and will consist of a double-faced record of the popular numbers "Maybe You Think You're Foolin' Baby," while the reverse side will be her version of "High Brown Blues." The Blackledge Music Co. was recently opened in Coffeyville, Kan. Musical instruments and talking machines are handled. Phonograph Prices that vtill make you a HEAL profit $18.so to $60.22 Act today! Standard, well-known makes of the highest grade and finest reputation — priced to sell! A bargain for you that you can pass on to your customers at a bargain price ior them that will make you money. Fine cabinets, finest motors, thoroughly high-grade machines at prices that will startle you. Write or Wire Today! THE UDELL WORKS 28th STREET and BARNES AVENUE INDIANAPOLIS