The talking machine world (Jan-June 1922)

172 THE TALKING MACHINE WORLD June 15, 1922 Nassau Radio Co., Inc. announces its Opening as Brooklyn and Long Island Distributor VOCA PHONE Made by JOHN FIRTH & CO., Inc. Manufacturers of "THE FINEST WIRELESS TELEPHONE INSTRUMENTS IN THE WORLD" A complete merchandising service by experienced talking machine men for Brooklyn and Long Island dealers in WIRELESS TELEPHONES NASSAU RADIO CO., INC. OTTO E. RUCKGABER, President ALBERT RUCKGABER, Secy-Treas. 60 Court Street Brooklyn, N. Y. Telephone Triangle 6454 OTTO HEINEMAN BACK FROM EUROPE President of General Phonograph Corp. Returns From Short Trip Abroad — Radio Activities Purpose of European Visit — Will Soon Announce Radio Sales Plans Otto Heineman, president of the General Phonograph Corp., returned to New York on June 2 on the steamer "George Washington," alter spending four weeks in Europe. Mr. Heineman made this trip in record-breaking time, as he left New York on May 2 and was back here exactly one month later. The purpose of Mr. Heineman's trip abroad was primarily in connection with the activities of the General Wireless Corp., which, as announced in last month's issue of The World, is a subsidiary to the General Phonograph Corp. The former company will manufacture wireless receiving sets, wireless telephone apparatus, etc., under the Lorenz patents and models of these various instruments are now in the hands of the factory executives at Elyria, O. Mr. Heineman states that his company had planned to have these sets ready for the market within a few weeks after the first announcement, but he found that in order to maintain the quality and prestige of these instruments it would be desirable to give detailed thought and consideration to every phase of their technical development. Machinery for the production of these wireless outfits is now being completed at Elyria and embodies important new principles. Within a short time the General Wireless Corp. will issue an official announcement giving the trade accurate information as to its plans for cooperating with the talking machine industry. PHONOREEL JOBBERS APPOINTED Important Territories Being Assigned for New Turntable Novelty — Dealer Distribution Making Rapid Progress Throughout Country The Phonoreel Co., New York, has appointed the Phonoreel Sales Co., 37 East Eighteenth street, New York, Eastern distributor for the company, and the Fox Philadelphia Co., 723 North Twenty-sixth street, Philadelphia, as Pennsylvania distributor. In the course of the next few weeks the company expects to close several other important deals whereby jobbers will be appointed in principal trade centers. The Phonoreel, which is a device that may be attached to any turntable and plays rolls of pictures similar to moving picture reproduction, is meeting with considerable success and dealer distribution is making rapid headway. The Phonoreel is furnished with three different sets of pictures, and the simplicity of the device, together with its sales appeal, is making it a popular favorite with the dealers. DEATH OF MISS ADA JONES Well-known Record Artist Dies While on Concert Tour — Popular With Talker Owners Miss Ada Jones, well-known soprano and one of the most popular artists in the record catalogs, died a few weeks ago while on a concert tour down South. Miss Jones, who started recording when the talking machine industry was in its infancy, was for many years one of the most popular singers of soubrette songs, child ballads and ragtime hits in the record catalogs. She recorded for several of the leading companies, and made many duet records that attained signal success. SIMPLEX MOTOR MAKING PROGRESS New Electric Motor Well Received by Trade — Exhibit at Convention Produces Direct Sales — New Mailing Card Interests Dealers Montreal, Canada, June 9. — The Simplex Electric Phonograph Motor Co., of this city, manufacturer of the Simplex electric phonograph motor, has just issued an attractive mailing card which is being used to splendid advantage in the company's publicity plans. This mailing card features a splendid illustration of the Simplex motor, and furnishes interesting details as to its construction and specifications. Special emphasis is made of the fact that the motor has no gears, governor, commutator, brush, transformer, springs or belts, and requires no adjusting. It is furnished to the trade with a twelve-inch velvet turntable, electric automatic stop switch and onepiece nickel-plated frame. Doris, Albert and Harry Farmer of the company's executive staff, returned to Montreal yesterday, after attending the Jubilee Convention of the Music Industries held at the Hotel Commodore, New York. The company maintained a very attractive exhibit at this convention, and, in addition to securing valuable publicity for the motor, closed a number of important deals to be announced very shortly. The exhibit was visited by hundreds of interested talking machine manufacturers and dealers, who were keenly interested in the mechanical features of the motor, and many of whom placed orders for immediate delivery. Plans are now under way for the enlargement of the factory in order to meet the trade demands and take care of orders on hand. DEATH OF B. W. GRATIGNY President of Oklahoma Talking Machine Co. Dies at His Home — Was Well Known and Highly Esteemed in Western Business Circles Oklahoma City, Okla., June 5. — B. W. Gratigny, who a short while ago became president of the Oklahoma Talking Machine Co., died at his home here a few days ago. Mr. Gratigny was well known in business circles in this section of the country and his death is keenly regretted. E. L. Gratigny, his brother, joined the Oklahoma Talking Machine Co. recently as vicepresident, and it is understood that Mr. Gratigny's death will not interfere with the company's plans. Percy A. Ware, well known in the talking machine trade, is sales manager of the company. "Musical Merchandise Sales Are Keeping Us Going — ■" That's what a customer from up-state tells us. He has found his Small Goods department a lifesaver. The brisk business he's been doing in the smaller instruments and accessories has kept down overhead, brought new customers into his store (every one of them a phonograph prospect) and paid profits/ And Musical Merchandise can do the same for YOUR Store. Send for our new illustrated Catalog and our Confidential Trade Price List No. 4. These two FREE books make Musical Merchandise buying easy — successful. THE FRED. GRETSCH MFG. CO. Musical Instrument Makers 60 BROADWAY Since 1883 BROOKLYN, N. Y.