The talking machine world (Jan-June 1923)

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Januaky is, 1923 THE TALKING MACHINE WORLD 17 wrmess Records R. L. Tamplin, of San Bernardino, California, says the announcement advertisement produced the largest record day the store ever had. Detroit Columbia Branch reports the statement of one dealer that a "hardboiled" purchaser of a wrell-known record, who considered all other records absolutely no good, responded to our advertisement and purchased three New Process Records; the next day he returned and bought more. Mr. Standke, of the Grafonola Shop, Kansas City, states many old customers who had not been in his store for months came in and bought New Process Records. Fleischer Brothers, of Cleveland, say: "New customers are coming in to our store every day to buy New Process Records. They say the records are wonderful. New Process Records are making Columbia fans of people who formerly purchased other makes." John Aroks, of Racine, Wis., had more people interested in high-grade records come into his store the day following the advertisement than ever before in his business life. Mr. Hein, of Waterson, Berlin & Snyder, Chicago, says hundreds of people have come in asking for New Process Records. Calhoun, of Decatur, 111., tells us of a resident in his city owning 1500 records of all makes who says New Process Records are the best in his whole collection.