The talking machine world (Jan-June 1923)

January IS, 1923 157 TEST IT. OUR VICTOR Record Service has a reputation for efficiency. Suppose you try it. E. F. DROOP & SONS CO. 1300 G. STREET. WASHINGTON. D. C. 231 N. HOWARD STREET. BALTIMORE. MD Where Dealers May Secure COLUMBIA Product Ready, Full Stock*, and Prompt Deliveries from Convenient Shipping Centers all over the United States Distributors Atlanta, Ga.. Columbia Graphophone Co., 561-563 Whitehall St. Baltimore, Md., Columbia Graphophone Co., 16 South Howard St. Boston, Columbia Graphophone Co., 1000 Washingrton St. Buffalo, N T., Columbia Graphophone Co., <3( Mam St. Chicagro, 111., Columbia Graphophone Co., 325 vV. Jackson Blvd. Cincinnati, O., Columbia Graphophone Co., 31 (-321 East 8th St. """TsiT'^as^J-Sofh^'g?:''" Graphophone Co., Dallas, Tex., Columbia Graphophone Co., 316 North Preston St. Denver, Colo., Columbia Stores Co., 1608 Glenarm Ave. Detroit, Mich., Columbia Graphophone Co., llo State St. Kansas City, Mo., Columbia Graphophone Co., 2006 Wyandotte St. los Angeles. Cal., Columbia Graphophone Co., 809 S. Los Angeles St. Minneapolis, Minn.. Columbia Graphophone Co., 18 N. 3rd St. New Orleans, ia., Columbia Graphophone Co., 323 North Peters St. ^■^".oy^-S *^"J' Columbia Graphophone Co., 121 West 20th St. Omaha, Neb., Columbia Graphophone Co., Eighth and Jackson Sts. Philadelphia^ Pa^, ^^Columbia Graphophone Pittsburgh, Columbia Graphophone Co., 632b40 Duquesne AVay. Salt Lalte City, Utah, Columbia Stores Co., 221 South AVest Temple. San Franciseo, Cal., Columbia Graphophone Co., 34.J Bryant St. Seattle, Wash., Columbia Graphophone Co., 911 Western Ave. Spokane, Wash., Columbia Stores Co., 101 South Post St. fi^H'^A. Columbia Graphophone Co., 1127 Pine St. Tampa, Fla., Tampa Hardware Co. Headquarters for Canada: Toronto, Ont., Columbia Graphophone Co., 347 West Adelaide St. Montreal, Que., Columbia Graphophone Co., 824 St. Denis St. Exeeutivm Office COLUMBIA GRAPHOPHONE CO. Gotham National Banic Building New York W. J. DYER & BRO. DYER B'LD'G. ST. PAUL. MINN. NORTHWESTERN DISTRIBUTORS OF THE VICTOR Machines, Records and Supplies ShfPDed Prsmptlr to all Pomts in the Northwest Mickel Bros. Co. Omaha, Nebraska Des Moines, Iowa Victor Distributors Sherman, pay & Co. San Francisco, Los Anaeles, Portland. Seattle, Spokane PACIFIC COAST DISTRIBUTORS OF VICTOR PRODUCTS Southern Victor. Whole3alers The Toledo Talking Machine Co. Toledo, Ohio Wholesale Victor Exclusively CONSTRUCTIVE ARTICLES IN THIS ISSUE OF THE WORLD I Ready Reference for Salesmen, iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiii Belief in Product Essential to the Salesman 3 The Talking Machine as an Educational Medium Offers Wide Field for Business Development 4 Close of the Old Year Leaves Clear Field for New Year of Progress and Development 6 Trade Is Entering the New Year With Confidence 8 Progress Toward Musical Appreciation 8 How Best to Overcome the Inclination to Relax 8 The Vital Importance of Collections 8 The Popularity of Flat Top Models of Talking Machines 9 Retaining the Patronage of Old Customers Is an Important Element in Business Progress 10 Necessity for Keeping the Talking Machine Owner's Interest Alive. . 12 Analysis of Conditions Existing in the Various Stores Which Help and Retard Growth 14 Four-minute Conference on Business Topics 15 Some Timely Hints on Advertising. . 18 Our Exports of Talking Machines. . . 19 How Co-operative Advertising Brings Patronage to a Group of Live Dealers 22 Getting Into a Rut Sounds the Death Knell of Business Prosperity and Progressiveness 24 Dealers and Department Heads IllllUllUUIIIIilllllllllllllllllllllllllllll Successfully Overcoming the PostHoliday Business Decline 26 Good Prospects for 1923 Shown in Extended Survey of the Talking Machine Trade 29-40 Some Sales Stimulators 43 The Value of the Artistic Window. . 44 The Status of Radio in the Talking Machine Store 53 The Actual Sales Possibilities of Effective Settings for Period Instruments 58 Clever Plan Boosts Sales of Records 59 Featuring the Musical Possibilities of the Talking Machine 72-73 Review of Trade Conditions in Boston and New England 83-86 Trade Happenings in the Quaker City and Pennsylvania 95-97 New Conceptions of Business Practices Are Assuming Growing Importance ■ 98-99 Mid-West Point of View and General Western Trade News I 02-1 14 Important New Posts for Two Victor Co. Officials 122 Interesting Budget of News From the Dominion of Canada 124 Gleanings From the World of Music 131-138 The Talking Machine Situation in Europe 150-151 Late Patents of Interest to the Talking Machine Trade 152-153 Advance List of February Bulletins of Talking Machine Records. ... 154-156