The talking machine world (Jan-June 1923)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

16 THE TALKING MACHINE WORLD February IS, 4923 Columbia's Astonishing New Quality This illustrates the laminated construction of Columbia New Process Records The core or center leaf of Columbia New Process Records (B) , because it is absolutely distinct in material from the surfaces, is made of an exceedingly hard and durable substance. Over this rigid backbone are laid, like a veneer, the two playing surfaces (A) made of our new ultrafine, ultra-smooth surface fabric. This laminated construction gives greatly increased strength and longevity plus the most noiseless surface ever perfected. No other record can ever be like Columbia New Process Records. No one can produce anything even resembling them, for they are fully protected by broad basic patents. STARTLING as the claim undoubtedly is — that Columbia New Process Records are free from excessive, distracting surface sounds — the fact remains that it is true. It is that hoped-for thing which the phonograph-loving public has been wistfully wishing for ever since the phonograph became more than a curiosity and a toy — music without annoying scratch or scrape — melody unmarred by the intrusive hiss of needle friction. Columbia Dealers everywhere report that Columbia New Process Records have created more interest and activity than Columbia