The talking machine world (Jan-June 1923)

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February 15, 1923 THE TALKING MACHINE WORLD 17 is its own best salesman any phonograph feature in a decade. They are reviving interest among phonograph owners who have not played their phonographs for years. They are converting many music lovers who have never owned a phonograph because of ever-present needle noise. They are selling themselves to patrons who heretofore have preferred other makes. Here is new business for Columbia Dealers from every angle — from competitive fields, from new fields. Columbia New Process Records need no salesmanship beyond demonstration. To play them, is to be entirely persuaded that they possess a new quality that is as delightful as it is astonishing. COLUMBIA GRAPHOPHONE CO. New York Columbia Challenges Comparison ! With any other record in any branch of music; vocal, instrumental, orchestral, operatic, old-fashioned melodies, the classics, popular songs or the newest dance hit. We suggest that you listen to the following Columbia New Process Records, which are typical of this product. You will And yourself listening to a richer quality of music than you ever know could come from a phonograph. Soldiers' Chorus. From "FaUst" Tannhauser March. Metropolitayi Opera House Orchestra A-6224 La Gioconda. "Cielo e Mar" Charles Hackett 98040 Home, Sweet Home. Rosa Ponselle 49935 When Hearts Are Young. I Still Can Dream. Fox-Trots. Paul Specht and His Orchestra A-3760 Blue. Who Cares? Fox-Trots. Eddie Elkins' Orchestra A-3751 Call Me Back, Pal o' Mine. Save the Last Waltz for Me. Waltzes. Columbia Dance Orchestra A-3752 Daddy's Goin' Huntin' To-night. Nora Bayes A-3757 Sophie. He Loves It. Eddie Cantor. A-3754 New Process ^ Kecords