The talking machine world (Jan-June 1923)

44 THE TALKING MACHINE WORLD February 15, 1923 NEW BRILLIANTONE NEEDLE MARKETS Foreign Markets Opening Up — Record January Business — Sydney S. Risser Adds to His Territory— Excellent Outlook for Future The increased facilities provided by the new quarters of the Brilliantone Steel Needle Co., at 370 Seventh avenue. New York City, have already proved valuable in taking care of the heavy business experienced thus far this year. January of this year proved to be the best January in the history of the organization. The export business of the company has also greatly increased since the beginning of the year. Considerable quantities of Brilliantone steel needles are now being shipped to China, Australia and Japan, with other new markets opening up. Byron R. Forster, president of the company, recently completed an extensive trip through Canada and the Middle West in the interest of Brilliantone products. Sydney S. Risser, of the Brilliantone sales staff, who lately added the Philadelphia, Balti more and Washington territory to his metropolitan field, has just completed a thorough trip throughout the new territory. Mr. Risser's initial journey was attended with much success and a substantial volume of business was received. Harry W. Acton, secretary of the company, when interviewed at the Brilliantone headquarters, stated that the utmost confidence was placed in business for the balance of the year. Mr. Acton also stated that the present amount of business being received was exceptional for this time of the year. THE CANVASSER WHO WINS OUT The chap who is engaged as a canvasser and with dogged persistence thoroughly works one street before starting on another is bound to get better results than the fellow who skips from street to street leaving much of his territory unworked. Through intensive work waste effort is eliminated and prospects of a larger sales volume are practically assured. The Diamond Juvenile Console "A Real Musical Instrument for Children" describes this wonderfully made, wonderfully finished and wonderfully toned talking machine. Wherever it has been displayed it has sold. Dealers say its turnover of investment is higher than normal, and it has the added advantage of creating a new market for the sale of records. Ask us for full information. THE DIAMOND PRODUCTS CORPORATION Executive Offices and Showroom: 200 Fifth Avenue, New York DISTRIBUTORS: A. C. KRISMAN & CO. CABINET & ACCESSORIES CO. 174 Tremoiit Street, Boston, Mass. 3 West 16th St., New York CONSOLIDATED TALKING MACHINE CO. Ml'NSON RAYNOR CORPORATION 227-229 N. Washincton St., Chicagro, 111. 643 So. Olive St., Los Angeles, Cal. HEAVY BANNER RECORD SALES S. Kronberg, Sales Manager of Plaza Music Co. Record Division, Announces That January Sales Established a New Record S. Kronberg, sales manager of the Banner record division of the Plaza Music Co., recently announced that the January sales of Banner records were the heaviest of any month since the inauguration of its popular record catalog. Mr. Kronberg credited this activity to improved trade conditions, as well as the fact that there are a goodly number of popular songs of the hit class on the market. The Plaza Music Co. issued late in January some advanced releases on numbers which in sheet music form made unexpected showings during the early part of the year. A special Hawaiian record of "Three o'Clock in the Morning" has also been issued. This number, seemingly, shows no signs of decreasing popularity. TEN TESTS FOR ADVERTISING ToPEKA, Kan., February 3. — L. N. Flint, head of the advertising department of the Kansas State University at Lawrence, has worked out ten tests for the use of the retail merchant in judging the merit of his advertising copy. These tests are as follows: Will the ad be seen, not necessarily by everybody, but by the people you are after? Will it be read? Is it newsy, timely, interesting? Will it be believed? Is it sincere and convincing? Will it get results in action? Is it all pointed toward one decision? Are the headlines as effective as possible? Are illustration and ornament properly used? Is the arrangement of text matter satisfactory? Is white space effectively distributed? Are border lines and other lines managed so as to attract and direct the eye? If an advertisement will grade 90 per cent under these tests the chances are that it will produce results, says Professor Flint. DOEHLER CO. ELECTS DIRECTORS At the annual meeting of the stockholders of the Doehler Die-Casting Co., held at the executive offices of the company, at Court, Ninth and Huntington streets, Brooklyn, N. Y., on January 6, 1923, the company elected the following directors, to serve for the ensuing year, namely: H. H. Doehler, Charles Pack, John A. Schultz, Jr., H. B. Griffin, John Kralund, F. L. Duerk, John L. Pratt, A. P. Sloan, Jr., and E. J. Quintal. BUY RIDDELL PHONOGRAPH STOCK Dallas, Tex., February 6. — The CoUins-Decker Co., Inc., operators of a chain of music stores throughout Texas, with headquarters in Greenville, Tex., recently concluded negotiations whereby the stock and fixtures of the Riddell Phonograph Co., 1205 Elm street, were purchased by them. J. S. Franl^ for the past six years with the Collins-Decker Co., has been appointed manager of the local branch. NEW PAUL SPECHT ARRANGEMENTS Paul Specht, Columbia recording artist and orchestra leader, is writing a series of special arrangements of classical and popular selections. Recently Specht produced special "rhythmic symphonic" arrangements of Tosti's "Goodbye" and the sextet from "Lucia," which were recorded by the Columbia Graphophone Co. These arrangements met with such success that the well-known orchestra leader will continue the series not only for the Columbia firm, but will also issue them, as well as popular numbers, in special orchestral arrangements for use of orchestras universally through his own firm.