The talking machine world (Jan-June 1923)

58 THE TALKING MACHINE WORLD Februarv 15. 1923 wron gwith\ ilhree Ouocfc in the Noritiii<^" That Entrancing Melody You Hear EVeipfhere S. PLATEK NEW McCREERV MANAGER NEW STRAND CONSOLES POPULAR Succeeds R. A. Forbes as Manager of the Talk. ing Machine Department of Jas. McCreery ; & Co.. New York Department Store Models 23 and 24 Well Received by Strand Representatives — Will Be Featured Extensively During 1923 — Win Popular Favor -Sr Pl-art-tkr+ortiterly assistant to R. A. Forbes, who recently resigned as manager of the talking machine department of Jas. AlcCreery & Co., Fifth avenue. New York, department store to become manager of the talking machine department of the John Wanamaker store in Philadelphia. Pa., has succeeded to the position of manager. Mr. Platek has had wide experience in the retailing of talking machines and, furthermore, is well versed in the handling of the high-class clientele which comes to this establishment. He came to the i^IcCreery store with Mr. Forbes more than seven years ago, when the talking machine department was in its infancy, and he has developed with it, starting as salesman and later becoming assistant to Mr. Forbes. Prior to joining the McCreery force he was connected with Landay Bros, in the New York headquarters, where he gained his first knowledge • of the talking machine business. In a statement to The World Mr. Platek declared that he had a number of improvements to the department in mind which would be put in effect in the near future. This department occupies large space on the fifth floor of the McCreery Building and in point of arrangement it is one Qt the finest and most complete in the metropolitan district. As announced In th€ -January issue of The World the Alanufacturers" Phonograph Co., New York, manufacturer of the Strand, line of phonographs, has added two new models to its line, designated as models 23 and 24. Tliese two instruments have alreadv won the favor French Chippendale period, and is an exceptionally handsome instrument in two-tone finish, with ivory-colored lines dividing the ebonized edges from tlie walnut or mahogany centers. Both of these instruments have the Strand equipment that has been such an important factor in the success of this line. REACHES HIS MAJORITY John S. jMacdonald, associate director of artists and repertoire of the Victor Talking Ala ^^^^ 1 ; TALKING TOYLAND INCORPORATES * Talking Toyland is the name of a new con'cern in Wilmington, Del., recently chartered under the laws of that State to engage in the manufacture of machines. The concern is capitalized at $1,000,000. Strand Model 23 — Hepplewhite Period Console of Strand representatives throughout the country and judging from all indications they will rank among the best sellers in the Strand line during 1923. The accompanying illustrations showing these two new Strand instruments will give some idea' of their attractiveness and artistic design. Model 23, designed after the Heppelwhite period, is listed at $115, and its cabinet design is in thorough accord with the originality and distinctiveness of the complete Strand line. Strand model 24, listed at $175, is designed after the Strand Model 24— French Chippendale Period chine Co., accompanied by Mrs. Macdonald, visited Cornell University, Ithaca, N. Y., and felicitated their son, who is a student there, on the occasion of his twenty-first birthday. RITZ MUSIC SHOP CHARTERED The Ritz Music Shop, of New York, has been chartered in this State with a capital of $10,000. Incorporators: M. Aronson, A. Fein, E. Friedman. NATIONAL METALS DEPOSITING CORPORATION FACTORY 34 East Sidney Ave., Mt. Vernon, N.Y. Telephone: Oakwood 8845 WE DEPOSIT THE FINEST COPPER IN THE WORLD FOR YOUR CONVENIENCE DELIVER RECORDED WAX TO OUR LABORATORY MOUNT VERNON — NEW YORK MANUFACTURERS OF LABORATORY 9 East 47th St., New York City Tel. Vanderbilt 4153 OUR IMPROVEMENT ALL STAMPERS HAVE HIGHLY POLISHED MACHINED BACKS