The talking machine world (Jan-June 1923)

Record Details:

Title:
The talking machine world
Date:
Jan-June 1923
Publisher:
New York : Edward Lyman Bill
Volume:
The talking machine world (Jan-June 1923)
Leaf #:
000388
Language:
English
Collection:
Broadcasting & Recorded Sound and Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
July 04, 2024
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The Talking Machine World, .Vt-rt York, March 15, 1923 DAILY "This 'New Way No more waiting for new records to come out. Brunswick now releases them every DAY as they come out — old method of giving you new records only once a month is supplanted. You can get what you want TODAY on a Brunswick record. New records released every day. So — say "Brunswick" when you want a record. The world's truest reproductions. Play On Any Phonograf»K "New Brunswick Records Every Day'' — Is the Appeal ^runswicV Dealers Now Have For the Record-Buying Public Sensational Departure From Beaten Paths Brunswick progressiveness is exemplified by the radical change in selling and advertising Brunswick Records which became effective February 1, 1923. The old plan of releasing records monthly has been discarded and now Brunswick Records are new to the public every day instead of monthly. The biggest drive for record business ever planned is now fully under way. Over Three Billion Record Advertisements The new system is backed up by a gigantic advertising campaign in over 600 daily newspapers, with a combined circulation of more than 21,000,000 DAILY. Every Record a "Special Release" Brunswick dealers now receive shipments of Brunswick Records so frequently that it enables them to place a new record on sale practically every day. From the buyer's viewpoint new Brunswick Records are on sale daily. We ship Brunswick Records as fast as they are made up, singly or in groups, to catch the public interest at the peak of the wave. Every Brunswick Release is now a "Special." Record-Buying Public Attracted Daily The Brunswick Dealer now appeals to the public many times a month instead of once. Record buyers are attracted to his store daily seeking new records, instead of once a month. PHONOGRAPHS AND REC