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The talking machine world (Jan-June 1923)

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The Talking Machine World, New York, April 15, 1923 MARKELS ORCHESTRA re-engaged under exclusive OKeh contract It is with extreme pleasure and justified pride that we announce to OKeh dealers that Markels Orchestra was recently re-engaged under a new contract as an exclusive OKeh organization. Previous to April, 1921, the delightfully different dance arrangements so characteristic of Markels Orchestra were heard, excepting on rare occasions, only at the very exclusive dances of the discriminating "400" of Society. Markels' interpretations of modern dance music, lending to every selection a unique touch of inspired originality, had made him and his orchestra Society's first choice for dance music. Ever concentrating their efforts to maintain OKeh Records as undeniably "The Records of Quality, " the General Phonograph Corporation repeatedly negotiated with "Society's Favorite " and finally, in April, 1922, secured their services for OKeh Records exclusively. One year has passed since Markels Orchestra produced their first exclusive OKeh Record. Today, the popularity of their dance records has reached that point where, "played by Markels " is usually sufficient to create immediate sales. And thus, by retaining the exclusive services of Markels Orchestra for OKeh Records, we are at the same time retaining for OKeh dealers an assurance of continually increasing business that is certain to result from the ever-growing, insistent demand for the popular, fast selling Markels records. Records The Records of Quality oju: The Record 0»<»u«l«J( General Phonograph Corporation OTTO HEINEMAN. Pretidenl 25 We.t 45th St. New York