The talking machine world (Jan-June 1923)

April 15, 1923 THE TALKING MACHINE WORLD 85 THE TRADE IN BOSTON AND NEW ENGLAND — (Continued from page 84) An improved line of Victor Machines, A better business year ahead, A wide-awake STEINERT organization, convince us this year is going to be a big one for New England Victor Dealers. Let STEINERT SERVICE help make the most of these conditions. you May we also call your attention to our separately organized Radio Department, handling DeForest Receiv ing Sets and Parts exclusively. We welcome your inspection of the most improved Radio merchandise on the market today. M. STEINERT & SONS Victor Wholesalers 35-37 Arch Street Boston, Mass. ^iirjVHERE IN NEW pointed to a similar position in the Boston branch, succeeding Wm. R. Fleming, who has been promoted to the sales organization in charge of foreign record sales. Mr. Kerr is well known to the Connecticut dealers, as he was, formerly identified with the New Haven branch. Marshall Funkhauser has been promoted to the position of head of the accounting department of the Boston branch. For five years he was associated with the Baltimore branch, and he is splendidly qualified for his new post. Lord & Co. recently opened a new Essex street store in Lawrence with a complete line of Columbia phonographs and records. Mrs. Mabel B. Howd, a graduate of the Columbia training classes, is in charge of the Columbia department. Mrs. Blanche A. D. Tabor, a graduate of the Columbia training course, has been placed in charge of the Columbia department of the J. W. Philbrinck Co., Everett, Mass., succeeding Miss Doris Pollard, who has resigned on account of ill health. The many friends of L. H. Webber, formerly manager of Fred W. Peabody, Haverhill, Mass., and Schwartz Bros., Norwich, Conn., will be pleased to learn that with Walter Henenberger he has purchased the Hartford Music Co., Hartford, Conn., and will carry a complete Columbia line. Joseph Feinblum, aggressive Columbia dealer at Hartford, Conn., will open his new Columbia store in Hartford about May 1, and it is stated that he will have one of the most attractive Columbia stores in that city. "A Practical Sales Manual" The Eastern Talking Machine Co. has just put out a valuable booklet to its dealers, entitled "A Practical Sales Manual," and in a foreword under the caption of "Down to Brass Tacks" one reads: "The manual has been prepared with the sole idea of presenting as briefly and as concisely as possible the chief points in selling Victor products. We are sending this to you in the hope that it may be of practical use. Please read it carefully. We know that it contains many valuable suggestions for you and for your sales people. If it has helped we feel that its mission has been carried out." Eastern Co. to Distribute Audak This company has become New England distributor of the Audak, which, as a circular being distributed says, "successfully solves the problem of doing a greater record business at less cost." For the benefit of those who may not know what the Audak is, let it be stated that it is a specially-designed reproducing mechanism, attachable to any style of cabinet, table or counter for purposes of record demonstration in the store, and the reproduction of the record is concentrated. This device is a great essential to an establishment for use when all the booths are occupied. New Edison_ Accounts Through the Pardee, Ellenberger Co., at 26 Oliver street, New England jobber of the Edison line, several new accounts have been opened up and all of them are sure to add to the aggregate of sales of the Edison goods in their respective territories. These new accounts include the H. L. Howard Piano Co., of Boston; Terminal Phonograph Co. Shop, Canal street, Boston, and Kaplan Bros., at Fall River andNew Bedford. It is also announced from the Boston headquarters of the Pardee, Ellenberger Co. that C. H. De Forest has been transferred from the New Haven, Conn., territory to assume charge of the record service department, with headquarters here in Boston. Manager Frederick H. Silliman, of the Pardee, Ellenberger Co., says that the business throughout the New England territory has been coming along very well, and there is every indication that the Edison line will make a host of new friends within the next few months. General Phono. Corp. Adds Portable Manager N. B. Smith, of the General Phonograph Corp., was on a tour of some of the New England points when The World representative called at the local headquarters the other day. Worcester, Springfield, Providence and Woonsocket being some of the places he visited. In addition to the Okeh line the company has taken on the portable machine, called the Modernolette, toward which dealers are very favorably disposed. Assistant Manager Connellej' said that the special Irish catalog of Okeh records had a big sale during the days preceding March 17— St. Patrick's Day. Some Trade Brieflets Ale.xander Steinert, head of M. Steinert & Sons, returned a few days ago from Palm Beach, Fla., where he has been spending several weeks induli ing himself in his favorite sport — golf. Mr. S'einert, as usual, plunged into work immediatel}' upon his arrival home. Fred C. Smith, of the Phonograph Shop, 17 Congress street, Portland, Me., had a serious attack of pneumonia early in March which quite incapacitated him, but at last accounts he was making a good recovery. Mrs. W. A. Graves, record sales and stockkeeping expert of the Boston branch of the Columbia Co., who was ill with an attack of tonsilitis during March, is now fully recovered and is back on the job. Lewis Danz a Visitor A recent welcome caller on the music trade of Boston was Lewis Danz, head of the Danz Piano Co., of Anaheim, Calif., who has been (Continued 0)i page 86) .'x<^^»?»y-vrH«-»y^«-»v--yi(->v^y^>v^->T»g-vriy KRAFT-BATES-^SPENCER newenglt^nd distributors PMONOC » A P H S NOW IS THE ACCEPTABLE TIME It takes three angles to make a triangle. And it takes selling force exerted at thrpp nnint. claim, to make a really successful phonograph dealer. points, In the case of your Brunswick franchise, all the needed elements are present in a marked degree. 1. Your own standing and your own selling ability in your co-mmunity. 2. Brunswick newspaper and magazine advertising, constant and dominating, creating Brunswick customers everywhere. 3. The intensive local work of a thoroughly organized Brunswick Dealer's Service Department, co-operating with you at all times. The steady and rapid growth of Brunswick sales and the notable increase in Brunswick dealer representation are well-known facts which need no coloring and which cannot be gainsaid. KRAFT, BATES & SPENCER, Inc. 1265 Boylston St. Boston, Mass. Steel Needles New England Distributors MotTolas Record Brushes Khaki Covsrs