The talking machine world (Jan-June 1923)

88 THE TALKING MACHINE WORLD April 15, 1923 WALTER GEISSLER ASSUMES NEW POST New Manager of Famous-Barr Talking Machine and Piano Departments Heartily Welcomed . by Trade — Well Qualified for New and Important Post — Brother of Louis F. and E. A. Geissler and Uncle of Arthur D. Geissler St. Louis, Mo., April 5. — The members of the local retail music trade have given a hearty welcome to Walter P. Geiss'er, who was recently appointed manager of the talking machine and piano departments of the Famous-Barr Co. in this city. The management of this depart Walter P. Geissler ment is recognized as one of the most important retail positions in the country, and Mr. Geissler's appointment is a distinct tribute to his merchandising ability. W^alter P. Geissler is a brother of Louis F. Geissler, formerly managing director of Sherman, Clay & Co., and more recently general manager of the Victor Talking Machine Co. He is also a brother of Edward A. Geissler, vice-president and general manager of the Geo. J. Birkel Co., Los Angeles, Calif., and is an uncle of Arthur D. Geissler, president of the New York Talking Machine Co. and the Chicago Talking Machine Co. Walter P. Geissler's talking machine experience was acquired during four years' experience with the Victor Talking Machine Co. as one of its traveling representatives and eight years' association with the Chicago Talking Machine Co. He specialized to a considerable degree on the intensive development of retail accounts, winning the esteem and friendship of the dealers throughout the Chicago territory. In his new position Mr. Geissler will have the wholehearted co-operation of Arthur D. Geissler and the prominent a,nd ultra-efficient organizations of which he is now the head. T. B. NILES WINS PROMOTION New Assistant Advertising Manager of Columbia Co. Well Known in Trade— J. E. Clokey Has Been Appointed Sales Office Manager Lester L. Leverich, advertising manager of the Columbia Graphophone Co., announced this week the appointment of T. B. Niles as assistant advertising manager of the company. Mr. Niles succeeds Seymour Soule, who resigned from the company's service to become identified with a well-known printing concern. Mr. Niles is exceptionally well qualified for his new post, as he has been a member of the Columbia organization for several years, serving as assistant manager of the Indianapolis branch, assistant manager of the Pittsburgh branch and more recently a member of the sales division at the executive offices, editing the Columbia Record and performing dealer service work. As assistant to Mr. Leverich he will have ample opportunity to utilize his previous merchandising and sales experience. J. E. Clokey, who has been a member of the Columbia sales department for several years, has been appointed sales office manager, and his duties have been increased along important lines. NEW COLUMBIA "COHEN" RECORD Joe Hayman Makes New "Cohen" SelectionsWireless Is the Subject of Latest Record One of the interesting records released by the Columbia Graphophone Co. in its May list is a new Cohen record made by Joe Hayman. Columbia dealers everywhere will remember the popular hit scored by the first Cohen record and the new selections made by Joe Hayman will undoubtedly be given a hearty reception from the trade and the public. The new Columbia record is entitled "Cohen Buys His Wireless" and "Cohen Listens In," and the popular interest in wireless at the present time will undoubtedly act as a marked stimulant to the sale of this new record. Never forget that a customer can always buy from a competitor if you fail to please. KELLY CO.'S ATTRACTIVE WINDOW Duluth Edison Dealer Carrying on Splendid Campaign in His Territory — Windows Attract Wide Attention and Result in Business Duluth, Minn., April 5.— The F. S. Kelly Furniture Co., of this city, Edison dealer, has been making a specialty of attractive window displays, and the display that this dealer featured during March is shown in the accompanying illustration. Although the F. S* Kelly Furniture Co. was appointed an Edison dealer only a few months ago it has been closing an excellent business and has been featuring the Edison line E. S. Kelly Co.'s Artistic Edison Window to advantage. This enterprising dealer uses effective publicity which, coupled with efficient sales methods, has enabled the company to build up a substantial Edison clientele and a rapidly growing business. CHARMAPHONE PORTABLES MAKE BOW Portable Instruments in Two Styles Introduced to the Trade by Charmaphone Co. The Charmaphone Co., whose executive offices are at 39 West Thirty-second street. New York City, and factory at Pulaski, N. Y., has introduced to the trade Charmaphone portables in two €tyles. Both machines are of the same dimensions. No. 6 is finished in walnut and oak, carrying a special needle cup and a patented holder for ten records. The No. 8 model, which is retailed at a slightly higher price, is finished in mahogany only and includes an album for carrying ten records. The machines are equipped with quality motor, playing three records with one winding. The Charmaphone tone arm and sound box arc used in the portable and are a part of the equipment of all Charmaphone products. When closed either portable resembles a carrying case. A vigorous campaign on these new instruments will soon be started. EDISON DEALERS ftLARAVOX Do you want to double j^our record business? You have two ways of doing this: by selling more Edison machines, and by selling Claravox reproducers. Fifty per cent of the present owners of other makes of talking machines are prospects for Edison Records played by the Claravox. How does this compare with the number of prospects for new talking machines? We guarantee that the Claravox is exactly the same weight on the record as the Edison reproducer, and that it has identically the same shape and size of diamond point. Order a Claravox today and prove our claim of correct reproduction of the most exceptional Edison tone qualities. Wire, phone or write = ' Instantly Attached ;cLEAR voice: THE CLARAVOX CO. Diamond Pointed Youngstown OHIO m