The talking machine world (Jan-June 1923)

138 THE TALKING MACHINE WORLD April 13, 1923 PORTLAND MERCHANTS ENJOY GROWING TRADE Members of Oregon Music Trade Association Hear Alex. McDonald's Message Regarding June Convention — Jobbers Add Many New Dealers — Local Visitors — Month's News Portland, Ore., April 6. — Alex. McDonald, of New York, member of the executive board of the National Association of Music Merchants of America, was' a local visitor during March and was the guest of the Oregon Music Trades Association. Over sixty members of the Oregon Afusic Trades Association and guests assembled to meet Mr. McDonald and to receive the message he brought to them concerning the June convention. E. B. Hyatt, president of the Oregon Association, acted as toastmaster. Mr. McDonald gave an interesting talk, making a strong appeal to everyone to attend the Chicago conventions in June, pointing to the benefits to be derived from attending the sessions. For those unable to attend the convention Mr. McDonald suggested that the trade papers be read on subjects brought up during the convention. M. Davis, district manager of the BrunswickBalke-Collender Co., whose territory covers Oregon, Washington, Idaho and northern California, announces the following new Brunswick dealers placed during the past month: Weinstein Mercantile Co., at Burns, Ore.; Pioneer Pharmacy, Pe-Ell, Wash.; Kerr's Vanity Store, St. Helens, Ore.; M. L. Vial, Weiser, Idaho; Seiberling-Lucas Music Co. and Vern Wenger Talking Machine Co., both of Portland; Wiley B. Allen Co.'s new store at Kelso, Wash., Mr. L.acey, manager, which will carry the Brunswick exclusively. Edison Phonographs, Ltd., 484 Everett street, Edison jobber, has been doing a steadily growing business during the past month. This concern, which has charge of the Edison interests here, is one of the best-known wholesale organizations on the Pacific Coast, and the confidence in which the Edison phonographs and records as well as the concern engaged in wholesale distribution are held is indicated by the large business being done by this concern. All of the Brunswick shops are displaying the new Brunswick small console. Royal, retailing at $115. It is creating quite a stir among the buyers, and dealers anticipate a big demand. The phonograph department of Meier & Frank has been given the exclusive Portland agency for the Sonora. Wm. Hodecker, manager, is greatly pleased over this addition to his line of Victor, Edison and Columbia machines. E. E. Graham, representative of the Magnavox Co., of San Francisco, Pacific Coast distributor of the Sonora, negotiated the deal. Wm. Morton, of Sherman, Clay & Co., San Francisco, during a visit to the Portland branch, gave excellent sales talks on speeding up service, increasing Red Seal record sales, construction of phonographs, etc. R. M. Bird, of San Francisco, manager of Sherman, Clay & Co.'s wholesale talking machine department, was also a visitor. Elmer Hunt, local manager of Sherman, Clay & Co., wholesale, here, reports March business very good in his territory with dealers all reporting better business. John T. Ray, who sells Brunswick and Victor machines in conjunction with his drug business, has purchased the Irvington & Alameda Pharmacy, in this city. He has leased large storerooms adjoining and is equipping an elaborate YOUR OPPORTUNITY FOR 1923 WILL YOU GRASP IT? Manufacturers, assemblers and large dealers are now planning to offer something new and distinct to the trade, for the fall and holidays; they should investigate the merits of this new invention, which is compact, efficient and admirably adapted for all styles of cabinets and table machines. Your cabinets can be changed in many ways that will add to the attractiveness and the sales value. Write today and learn more about this advanced new method in phonographs. MERSMAN & COMPANY OTTAWA, OHIO phonograph department, which he will occupy about May 1. Erma Ewart, manager of the Brunswick and Victor record department of the Wiley B. Allen Co., has added the management of the Q R S roll department to her list of duties. Charles T. Corbin, general manager of the Bush & Lane Piano Co., of Seattle, was a visitor at the local store recently. The Warren Music House, of Pendleton, Ore., Victor and Edison dealer, has been purchased by Jack Mulligan .and J. Robinson. P. J. Heintz, manager of the Victrola department of Powers Furniture Store, reports the sale of the larger machines, both in the upright and console models, taking the lead during March and early April. C. F. Lizer has been added to the Victrola department of Sherman, Clay & Co. Elain Eastman, who for the past seven years has been associated with the talking machine business in Seattle, Los Angeles and Chicago, has been added to the record sales force of the Wiley B. Allen Co. Recent visitors included Stanton Rowell, owner of the Music & Photo House, of Grants Pass, Ore., Brunswick and Victor dealer, and Paul B. Norris, manager of the Brunswick and Victor departments of the Stiff Furniture Store, of Salem, Ore. G. W. Johnstone, formerly connected with the W. G. F. Scythe Music Co., Ltd., of Regina, Saskatchewan, has been added to the sales force of the Reed French Piano Co. FEATURES "FATE" IN SPOOKY WINDOW The Ormond Music Shop, 1314 Fulton street, recently had one of the most attractive window displays yet seen in a Brooklyn retail talking machine store. The window featui-ed the Victor record of "Fate," played by Paul Whiteman's Orchestra. The entire background and sides of the window were covered with a jet black crepe paper, while the word "Fate" in bright red was painted on a poster which was placed in the center of the window. A red light, hidden in a front corner of the window, played continually on the different sections of the black crepe paper and changed intermittently from red to white, giving the entire window a very spooky effect. "This window," stated Herschenloder Bros., who are proprietors of this store, "created a large demand for this record and stimulated the sale of many other records as well. We plan each month to carry an effective window display on some particular record, and on each occasion it has proved a very desirable sales stimulator, attracting many new people to our store." The Ormond Music Shop, through unusually progressive publicity methods, has become a most popular store. HOCKETT CO. INCORPORATED Bellefontaine, O., April 7. — Incorporation papers have been received by the Hock'ett Music Store Co., in this city. The incorporators are: President, E. Fink; first vice-president, E. T. Kelley, second vice-president, A. Fink; secretary, B. Rice, and manager-treasurer, H. R. Brewley. The company is incorporated for $15,000. Talking machines, etc., will be handled. Artificial Flowering Plants and Trees with Pots, Complete, from 10c. up Our ILLUSTRATE D CAT ALOG No. 35, with illustrations in colors of Artificial Flowers, Plants, Vines, Trees, etc., MAILED FREE FOR THE ASKING. FRANK NETSCHERT, INC. 61 Barclay St. New York, N. Y. PHONOGRAPHS For Portland and adjacent territory Distributing Branch THE BRUNSWICK-B ALKE-COLLENDER CO. 46-48 Fifth St, A. R. McKinley, Branch Mgr.