The talking machine world (Jan-June 1923)

162 THE TALKING MACHINE WORLD April 15, 1923 WILL MARKET RECORDS IN MEXICO Strong Record Co. Closes Arrangements for Distribution in Mexico — Large Initial Order — Emphasizing Foreign Selections — Announces Release of New Record Catalog The Strong Record Co., 206 Fifth avenue, New York City, which recently announced tlie release of a new catalog of standard and popular records to be marketed at a standard retail price, announces that it has closed arrangements for wide distribution of its product in Mexico. The initial ord&r from that territory called for a shipment of 5,000 records and is to be supplemented as the catalog is enlarged. In Schwartz is the leader of an orchestra which has long been noted for its rendition of Jewish music. The Strong records produced under his direction are already in demand. Supplementing the Jewish catalog are songs by Abraham Moscowitz, well-known Jewish singer, whose baritone voice is admirably adapted to reproduce the humorous melodies of Israel. In the more popular catalog the Strong Co. will release a series of dance selecti«fis each month. These are rendered by musicians of ability, each an adept on one or more instruments, whose records will be marketed under the trade name "Our Sensation Dance Orchestra." Ivan Frank, the Celebrated Tenor addition the sales department reports the appointment of several hundred dealers for domestic distribution. The Strong record is placing particular emphasis on foreign selections and in the production of these has secured high-calibre artists who are particularly equipped for recording and for rendering particular selections. Among these is Ivan Frank, who specializes in German light opera selections. He has appeared in concert in many parts of the United Slates and is also well known in South America. Lucie Westen has also been secured by the Strong Co. Miss Westen has a soprano voice and the records she has made have met with the approval of musical critics. Abe TRADE ACTIVITIES IN WINNIPEG, MAN. (Continjied from page 161) flin' Along." This particular selection was featured in the song and met with a very favorable reception. Winnipeg dealers took advantage of the show to prominently feature record No. 216390 and, as a result of their combined efforts, considerable interest was created. E. J, Symons, of Jansem, Sask., Victor dealer of that town, passed through Winnipeg on his way home after a brief visit to Chicago and otlier Eastern cities. A recent addition to the list of His Master's Voice dealers in Regina is E. A. Jolly, of South Railway avenue. Miss Jeane Morel, who has until recently been employed by the Blue Bird Song Shop, has joined the staff of the Art Music Co., of Edmonton. In recognition of having sold over 800 Brunswick phonographs at retail Matthews Music House, Calgary, Alta., has secured the exclusive agency there for Brunswick phonographs and records. In view of the fact that less than five years ago the Brunswick had never even been heard of in Canada the above mentioned fact is immediately recognized as a notable achievement. Cameron AIcLean, famous Scottish baritone and exclusive Columbia" artist, was recently the featured singer at the Allen Theatre, this city. The Berliner Gramophone Co., manufacturer of His Master's Voice-Victor records, recently staged a window-dressing campaign for Victor dealers throughout the Dominion and two Calgary music houses received first and second prizes in this competition. C. B. Clarke, Victor dealer, won the first prize; The Heintzman Co. ("Ye Olde Firme"), also of Calgary, was second. A firm in London, Out., was third. -TROUBLES The best constructed horn — the most efficient motor^ — the finest material and most excellent workmanship cannot "hold" a sale or create repeat business and prevent -COME BACKS A poorly constructed automatic stop, or a weak drop hinge or unstable invisible hinge will destroy all the greater talking points or advantages of your entire engineering ability and carefully built merchandise. A CARD WILL BRING INFORMATION WHICH WILL BE A REVELATION TO YOU. SHERBURNE MANUFACTURING COMPANY 948 Penobscot Building (Address Dept. 4) Detroit, Mich. NEW BANNER RECORD POPULAR Jewish Record of Gallagher and Shean Having Wide Sale — Plaza Music Co. Plans Sales Campaign on Popular Vocal Numbers The Plaza Music Co., manufacturer of Banner records, recently released a Jewish record of Gallagher and Shean, and this special number is having a wide sale in the larger cities, where there is considerable Jewish population. The May list of Banner records carries seven dance selections, one Hawaiian, two standard numbers and four vocal. These latter will be particularly featured by the sales department of the company in a drive to further the sale of records in song form. The Plaza Music Co. has found that the dance selections sell with little or no effort and the dealer, therefore, in putting energy behind vocal popular numbers, as well as standard selections, creates additional sales. New demonstration rooms have been opened on the ground floor of the Alberta Piano Co., ]..td., Calgary, Alta. SECOND YEAR SUCCESSFUL LEADER The Most Dependable and Inexpensive Lid Support on the Market Canada Patent Applied Patented 5ept.9.l9l9' Two other patents" Applied for. flexible and bent. The bottom plate is constructed of one piece of metal and it works automatically perfect. No parts to go out of order. The hinges are made in two styles — Sampln on reuuut. STAR MACHINE &NOVELTYCO. 81 MILL STREET BLOOMFIELD. N. J. G. L. LAING CO.. Canadian Distributor 41 Richmond St., East, Toronto, Ont.