The talking machine world (Jan-June 1923)

April 15, 1923 THE TALKING MACHINE WORLD 165 Over 500,000 Gold Seal Repeaters Sold During 1922 BKGESI WORTH OF PLEASURE YOUR MONEY CAN BUY f SI The Repeater That is Here to Stay Patented Feb. 29, 1916; Nov. 10, 1916; May 2. 1922. Other U. S Patents Pending. GOLD SEAL CO., Inc. 105 West 40th Street, New York, N. Y. an evidence of his interest in the Ohio State Music Memory Contest he played his "Minuet in G," which is one of the numbers on the Music Memory list, during the course of the evening. Miss Hazel Underwood, well known in Columbus music circles, and for a number of years connected with the music department of OUR iServsa-tioneV Pance Orchestra. Strong 'Retard, Ca'rp. go* Fiftn nw.. f/eu jfork. the Morehouse-Martens Co., has joined the sales force of the Spence Music Co., 67 East street. This store deals exclusively in Victrolas and Victor records. A very attractive display featuring Brunswick phonographs and records appeared in the Robins Piano Co. window recently. The F. & R. Lazarus Co., High and Town streets, one of the largest and best-known department stores in central Ohio, has opened a Victrola department. George L. Roth, formerly with the Morehouse-Martens Co., will manage this new department for the Lazarus Co. It is the policy of Mr. Roth to give the public a full choice of records. This department is located on the fifth floor of the Lazarus Building. It is attractively decorated and patrons will, no doubt, find it pleasant to deal there. Len Metzger, who has been interested in musical instruments of various kinds while living in Zanesville, is now in charge of the Victrola department of Stewart Bros. Recent visitors to the Perry B. Whitsit Co., wholesale jobber of Victrolas and Victor records, included: W. E. Summers, Washington; C. H. Kelly, Kelly Bros., Wellston, and Carl B. Meade, Coshocton. An exhibit of Victrolas, Victor records and literature, published by the educational department of the Victor Talking Machine Co., was shown at the Ohio State University during the meeting of the Ohio State educational conference. Mrs. Esther Reynolds Beaver, of the Perry B. Whitsit Co., was in charge. EFFECTIVE OKEH DISPLAYS Blue's Music House Uses Timely Window Displays— Okeh Artists Featured to Advantage James K. Polk, Inc., Atlanta, Ga., distributor of Okeh records, received recently an interesting photograph from Blue's Music House, lue;^.|viusic house Attractive Okeh Window Display Montgomery, Ala., well-known Okeh dealer. The window on this particular occasion carried a special display featuring Okeh records made by Gerald Griffin, prominent Irish tenor, and was released on St. Patrick's Day, thereby carrying with it a timely news value. Blue's Music House has for some time past made a specialty of preparing attractive window displays in behalf of Okeh records. Each week a new window is presented and a special artist is featured. The Vincent Lopez Orchestra was made the subject of a very eflfectiv'e window display recently. Markel's Orchestra has been presented in a similar way and other popular Okeh artists are utilized to excellent advantage in the preparation of these windows. THE SHELTON Electric Motor The "Simplicity" electrifies Victor, Edison and Columbia phonographs by simply taking off winding handle and placing motor against turntable. Automatic switch in motor operated when the turntable is started or stopped. Operating on AC or DC current of 110 volts. Specify type of current when ordering. SHELTON ELECTRIC CO., 16 East 42nd Street, New York SJHZ INSTRUMENT OF QUALITY CLEAR AS A BELL Semi-Permanent Needles Are Ideal for Portables Playing many records, Sonora Semi-permanent Needles do away with the necessity for carrying a large supply of ordinary needles on motor trips, picnics and other places where portables are in demand. Sonora Semi permanent Needles enable the portable owner to take along his finest records, certain that no worn down needle is going to score them. And then there is the convenience to be considered — no changing of needles after each record. Every portable ctistomer can be sold these needles and will come back for more. Wire today for a supply. Sonora Phonograph Company, Inc. 279 Broadway New York Canadian Distributors: Sonora Phonograph, Ltd., Toronto THE INSTRUMENT OF QUALITY onor CLEAR A5 A BELL Sales Helps Really Help! The Sonora dealers' help service is a carefully planned monthly service that is remarkably comprehensive in scope. A stafif of competent merchandising men possessing backgrounds of extensive retail experience are concentrated on the sales promotion requirements of Sonora dealers, supplying these needs in the most efficient manner. Sonora selling helps really help you sell ! Let us tell you more about this service. Sonora Phonograph Company, Inc. 279 Broadway New York Canadian Distributors: Sonora Phonograph, Ltd., Toronto