The talking machine world (Jan-June 1923)

168 THE TALKING MACHINE WORLD April 15, 1923 What only a native son can do with the music of his fatherland is strikingly evidenced in Kerekjarto's rendering of Hungarian Dance No. 6 (Brahms) as a Violin Solo — Record 80800. It is the old gypsy Hungary, pictured vv^ith the supreme artistry of one vv^hose masterful bow has dipped in the very life-blood of this temperamental people. COLUMBIA GRAPHOPHONE CO. New York TRADE CO-OPERATING STRONGLY IN MUSIC WEEK WORK Talking Machine Manufacturers, Wholesalers and Dealers Raising Substantial Fund for Co-operative Advertising Campaign in New York Dailies During the Week of April 29-May 5 The members of the talking machine trade in New York and vicinity have made arrangements through a strong co-operative committee made up of representatives of leading manufacturers, wholesalers and retailers to take an active part in the music week program from April 29 to May 5, and have raised a substantial sum of money, a portion of which will go to the support of the New York Music Week Committee, Inc., and the balance toward a strong advertising campaign which calls for the insertion of full-page advertisements in at least two New York daily papers each day during the week. During past years the talking machine trade has taken more or less an active part in the Music Week celebration in connection with the industry as a whole, but this year it was felt the celebration offered a tremendous opportunity for acquainting the public with the great possibilities of the talking machine and its accompanying records. Toward this end the newspaper advertisements, all of general character, will be run and window streamers and other advertising material featuring talking machines and records in general, and no one particular type, will ^be provided for the use of dealers. At an organization meeting called on March 30, by Abram Davega, chairman pro tem. of the j\[usic Week Committee of The Talking Machine Trade, and attended by representatives of every division of the industri', Otto Heineman, president of the General Phonograph Corp., suggested that a fund be raised to carry on a campaign of advertising during the week in the interest of machines and records as a whole, and that the regular advertisers in the trade divert their appropriations for that week to the general campaign. Mr. Heineman was selected as chairman of the committee to arrange for this special publicity, and L. L. Spencer, of the Silas E. Pearsail Co., and ]\Iaurice Landay, of the Greater City Phonograph Co., were appointed a subcommittee to solicit contributions for the campaign from local trade members. Those who attended the various meetings and took part in the conferences included: O. W. Ray, general manager of the Yocalion Record Division of the Aeolian Co.; Otto Heineman, president of the General Phonograph Corp.; Don Leopold, of the Brunswick; B. W. Jennings, of the Columbia Graphophone Co.; Abram Davega, Knickerbocker Talking Machine Co.; L. L. Spencer, Silas E. Pearsall Co.; James J. Davin, VELVET COVERED TURNTABLES ADD TO THE QUALITY OF MACHINES A.W.B. ^(^ VELVETS THE BEST TALKING MACHINES ARE EQUIPPED WITH A. W. B. BOULEVARD VELVETS GRAND PRIZE— GOLD MEDAL, ST. LOUIS EXHIBITION WRITE FOR SAMPLES AND PRICES A. WIMPFHEIMER & BRO., Inc. 450-460 Fourth Avenue, New York ESTABLISHED 1845 Ormes, Inc.; B. R. Forster, Brilliantone Steel Needle Co.: Charles B. Mason, New York Talking Machine Co.; Maurice Landay, Greater City Phonograph Corp.; Otto Goldsmith, Cabinet & Accessories Co.; E. G. Brown, secretary of The Talking Machine Men, Inc.; A. H. Cusliman, Emerson Phonograph Co., and others. At the first meeting Miss Isabel Lowden, one of the organizers of the New York Music Week Association, addressed the talking machine men and explained what had been done and what was being done in connection with the week's celebration. She stated that the idea of the committee was to maintain some sort of campaign in the cause of music throughout the year, including contests among school children for music scholarships and other features, and to this end support had been promised by Otto Kahn, one of New York's most prominent patrons of music; the Rockefeller Foundation, and the Juilliard Foundation. As their contribution to the association's fund, the talking machine men pledged $1,500. The newspaper copy for a general advertising campaign has already been prepared by a large advertising agenc)% submitted to the committee, and been approved. The copy not only directs attention to the educational and entertainment value of the talking machine but emphasizes the wealth of music found in the records, and invites the public to visit any talking machine store during the week and hear some of the music. The window streamers and posters have also been designed and approved, and will be displayed in all retail stores during the week to tie up with the advertising. The campaign as a whole is expected to reach several million people direct. It was decided by the committee that to finance the general advertising campaign and to take care of the contribution of the trade to the Music Week Association, a sum of approximately $15,000 would be required, but although the Finance Committee worked hard OUR (Sensationel Pance Orchestra Strong Xeterd Corp. 206 Fifth Hiie.. fieitjerk.