The talking machine world (Jan-June 1923)

April 15, 1923 THE TALKING MACHINE WORLD 169 A WORD ABOUT LEADERSHIP Here is a partial summary of features for the past year 23 articles on creating prospects 93 articles on selling methods 73 articles on advertising 45 articles on window display 42 articles on promotion plans 130 important editorials 129 articles on patents 7 articles on business opportunities ■ 32 articles on export trade 13 articles on collections 252 articles on diverge subjects. THE number of Talking Machine World readers is direcdy proportional to the business value of its editorial contents. The volume of advertising in The Talking Machine World is directly proportional to its editorial influence. The dominant position which The Talking Machine World enjoys as regards both circulation and advertising is therefore due, in the final analysis, to its editorial supremacy. Our program for the current year is bigger and better than ever. EDWARD LYMAN BILL, Inc. Publisher 373 Fourth Avenue New York City in the limited time allowed, and secured some substantial contributions from various concerns, the sum realized was considered below the necessary total according to a report submitted at a meeting held on Monday of this week, and a further drive was started at once to bringin new subscriptions and increase where possible the contributions already in hand. In addition to making a contribution to the fund set aside for general advertising during Music Week, the Talking Machine Men, Inc., as an organization is also actively interested in the plans for a music memory contest to be held in the New York public schools next month. In connection with the contest the talking machine men are planning not only to assist the contestants by giving special recitals of the selections listed in the contest, but have also provided from their own funds "and through contributions from various manufacturers and wholesalers a very substantial list of prizes consisting of musical instruments to be given to the winners in the various classes. This music memory contest itself is expected to prove of tremendous benefit to the trade owing to the close tie-up between dealers and schools. PROCLAIMS INEW YORK MUSIC WEEK Mayor Hylan Issues Proclamation Calling for Co-operation of Citizens Mayor Hylan, of New York, issued a proclamation on April 4 calling attention to New York's coming Music Week, which will be held this year from April 29 to May 5. The Mayor stated that the object of the event is to foster widespread public interest in music, not only because of the resultant advantage to the individual from the standpoints of diversion, enjoyment and development of latent musical ability, but also because of those social forces that conduce to the community's welfare. The Mayor called on citizens to make the event a success. Blace A. Morris, owner of the New Music House at IS Main street, Newton, N. J., for the past two years, has moved his stock to 109 Spring street, where he lias larger quarters. OKEH MARCH SALES EXCELLENT Wholesale Division of General Phonograph Corp Enjoying Exceptionally Brisk Business — E. B. Shiddell Visits Friends in West The General Phonograph Corp., wholesale division, New York City, has just closed one of the best months the company has had since its inauguration more than a year ago. E. B. Shiddell, general manager of the company, stated that sales of Okeh records were 70 per cent greater for the month of March than for the same period last year. Mr. Shiddell left last week for a three weeks' vacation, visiting his relatives in Oklahoma. He plans to stop at Chicago and Kansas City to renew old acquaintances and expects to be back at his desk about May 1. SALE OF PLANT and REAL ESTATE OF THE ARTO CO., West Orange, NEW JERSEY The undersigned receiver will sell, at public auction, subject to the approval of the court, at the premises of The Arto Co., 4 Central Avenue, West Orange, New Jersey, on Thursday, May 3rd, 1923. at 2 P. M., the real estate, plant, masters, machinery, fixtures, merchandise manufactured, unmanufactured and in process, good-will, trade-marks, trade-name; the same being a modern plant for the manufacture of phonograph records and also adapted for the manufacture of radio parts. The real estate consists of two plots adjoining and fronting on Central Avenue in the Town of West Orange, one plot having a frontage of 191 feet on Central Avenue and about 214 feet in depth, the other plot having a frontage of 125 feet on Central Avenue and being about 50 feet in depth. Buildings consist of one two-story concrete building, modern construction, built 1919, (having floor space area of approximately 16,000 square feet and built to carry additional superstructure of about two additional stories) : three sheds, one two-story store building and one dwelling house. Further particulars and inspection may be had on application to the receiver. BILDER & BILDER, Solrs. of Receiver , 790 Broad Street, Newark, N. J. DANIEL F. MINAHAN, Esq., Receiver , The Arto Co., 4 Central Avenue, West Orange, N. J.