The talking machine world (Jan-June 1923)

92 THE TALKING MACHINE WORLD May 15, 1923 W.D. ANDREWT CO. DISTRIBUTORS OF VICTROLAS and VICTOR RECORDS 'Service That Satisfies" SYRACUSE, N. Y. IN SYRACUSE Central Nezv York Musical Festival Holds Interest of Trade and Public — Sales Follov.— Business in General Is Brisk — The Nezvs Syracuse, N. Y., May 8. — The talking machine and record business in this territory has been eminently satisfactory during the last month, according to reports of wholesalers and retailers. The trade is now well on the way to a normal Spring business and the outlook is exceptionally bright. A number of live dealers are at present making plans for their Summer sales campaigns and the determination exists in this aggressive circle to make this the best Summer on record insofar as the talking machine business is concerned. Of particular interest to the trade during May, thus far, is the Central New York Musical Festival, held during the week of May 2. This Festival is an annual event and cofisists of three days of concerts and musical events. The main features this year were three evening concerts and two in the afternoon. The talking machine trade, particularly, benefited from this event because of the fact that three of the leading artists brought here to participate were wellknown Victor artists. Thev included De Luca, baritone; Frances Alda, soprano, of the Metropolitan Opera Co., and Erika Morini, violinist. All of the local Victor dealers and those located in nearby towns co-operated with the Music Festival Association in making the event an outstanding success and the stores tied up with the event by staging special window displays and doing some excellent and extensive advertising in the local newspapers. The W. D. Andrews Co., 218 East Washington street, Victor distributor, has been enjoying a steadily increasing volume of business. From the volume of orders being received indications point to a general revival of business in this territory and this is also taken as proof of the optimism of the Victor trade in business this year. Gibson-Snow Co., Inc., Sonora jobber, is another local wholesale organization which is doing a satisfactory business. Reports emanating from the company's headquarters, 306-14 West Willow street, are to the eflect that it is finding it very difficult to keep up with the demand THE PERFORMANCE OF SERVICE is the test of any organization The Gibson-Snow Co. as distributors in New York State for the Sonora phonograph and Vocalion records, accomplishes this test of service that does help the dealer merchandise his product in an efficient manner. We are prepared to help you. Ask us for our co-operation. Sonora phonograph and Vocalion record distributors for New York State. GIBSON-SNOW CO., Inc. Syracuse, N. Y. for Sonora instruments. This is especially true of the new models brought out this year, the Serenade, Marlborough and Barcarolle, all three of which are proving exceptionally popular with both the trade and the public. A recent visitor to this city was E. D. Coots, of the sales department of the Sonora Phonograph Co., who addressed a gathering of the local Sonora dealers. Mr. Coots' talk was both interesting and instructive and the dealers went away from the meeting with some pointers which, if put in effect, are bound to keep the business ball rolling. The Talking Machine Co., 97 East Main street, Rochester, N. Y., which features the Vocalion records, reports that radio has been the means of greatly stimulating the demand for these recordings. In a number of instances customers have asked for records which they had heard over the radio. Curt C. Andrus, the Edison phonograph dealer at North Tonawanda, N. Y., has just sold one of the Eighteenth Century English New Edisons to one of the leading contractors in his city, taking in a large model mail order phonograph at less than half its cost. This proves that people appreciate the musical quality of the Edison and many can be induced to change their older types of instruments for the New Edison at a profit to the dealer. Mr. Andrus reports his April business 100 per cent greater than last April, and each month so far this year has shown the same healthy gain. With the factories working overtime in many instances and good wages being paid, the prospects are good for a banner year in Edison sales. Business with Frank E. Bolway & Son, Inc., Edison jobber serving this territory, continues to be very active and dealers throughout this section are making good reports regarding present conditions and prospects. THE SONORA REPLACES ORCHESTRA Lamberton Conservatory at Rochester Utilizes Sonora Phonograph With Success at Spring Opening — Excellent Publicity Tie-up Rochester, N. Y., May 5. — The Easter season furnished C. W. Ludwig & Sons, Inc., Sonora dealers in this city, a splendid opportunity to launch eflfective publicity in behalf of the Sonora. On the Friday and Saturday before Easter the Lamberton Conservatory at Rochester held its Spring opening. In former years the conservatory used an orchestra for these events, which is very popular in local musical circles. This year, however, they determined to use a phonograph and C. W. Ludwig & Sons succeeded in convincing the conservatory authorities that a Sonora Louis XV model was the ideal instrument. This progressive dealer followed up this selection of the Sonora by using special advertisements in the newspapers and the Sonora acquitted itself so admirably at the con