The talking machine world (Jan-June 1923)

May 15, 1923 THE TALKING MACHINE WORLD 95 PHHADELPniA and IPCALITX ENERGETIC DEALERS OVERCOME TRADE LETHARGY BY INSTITUTING VIGOROUS DRIVES FOR BUSINESS Intensive Canvassing Campaigns Bringing Home the Bacon — Brunswick Remodels — Strand Shop Buys Todd Store — New Home for General Rad io — Earl G. Dare in New Post — Other News . Philadelphia, Pa., May 7. — Talking machine dealers of the Quaker City are almost unanimous in declaring that while business during April did not equal that of the previous month, nevertheless sales totals were very satisfactory and well above those for the same month of last year. In line with the present-day "go-and-get-it" attitude most of the large distributors here are not sitting around and waiting for business but are steadily pushing ahead to create new business, and report that quite a number of new accounts are being secured among dealers in outlying districts near this city and also throughout Pennsylvania and other nearby Stales. Dealers Turn to Canvassing Following the example set by the distributors, many of the dealers are also sending out their own representatives to canvass their individual neighborhoods and territory and to interview prospects. In every case where these tactics are being followed enthusiastic reports of the results of these progressive activities are being made. Ed ison, Victor, Brunswick, Strand, Columbia and other talking machine distributors assert that they anticipate better business during the coming Summer months than ever before in their experience. Optimistic Edison Outlook One of the most glowing reports of existing conditions is that made by A. H. Rhinow, one of the officials of the Girard Phonograph Co., distributor of the Edison, who said: "Business is as usual — on the upward trend. We have consistently doubled our business every month so far this year as compared with the same period last year, We look forward with much optimism to the Summer and Fall months, ajid we believe that we are speaking with good reason when we say that we expect to enjoy the biggest Fall business the Girard Phonograph Co. has ever experienced. "There are several causes underlying these rather inspiring conditions. It is no news that general prosperity has arrived and that people are once again in a buying frame of mind. Couple this with a product that is already much in demand, a satisfactory supply of instruments and Re-creations and an augmented staff in the field, and there is every reason to believe that the efiforts of any organization in similar circumstances shall be well rewarded." Tie-up With Artist's Appearance Philadelphia music lovers had an opportunity to see Duci De Kerekjarto, the wonderful violinist, in person. Mr. De Kerekjarto appeared at Keith's week of April 22, creating a sensation. The Columbia Phonograph Co.'s Philadelphia branch attended the opening performance in a body. Philadelphia Columbia dealers tied up to this appearance with window displays, etc., and their sales showed a decided increase. A Co lumbia instrument was placed in the lobby of the theatre and Kerekjarto's records were played before and after the performance. Brunswick Quarters Remodeled The Brunswick offices have just been completely renovated and now present a y-ery attractive appearance. The entire second floor was remodeled and steel record racks have been installed to aid in making prompt shipments. The executive offices have been moved and the entire space for the public on the second floor has been handsomely finished. Planning Close Dealer Contact Louis Buehn and F. B. Reinecke, secretary of the Louis Buehn Co., Victor jobber, will start in a few days on a trip throughout central Pennsylvaniar and -will-ealL oru dealers__£or the purpose of establishing a close contact with them and to make a survey of prevailing conditions in the trade. The new pneumatic tube system that has been installed at the Louis Buehn Co. store during the course of extensive alterations has aided materially to expedite the promptness with which its Victor record orders are filled. Under this new system the order as soon as it is received is put in the tubes and sent to the stock room, where it is filled and made ready for shipment. Then the order is sent back to the office again for billing purposes, all of whi'ch hastens the procedure to a great extent. Satisfactory Strand Business Very satisfactory business during April and bright prospects for this month for the Strand phonographs and Okeh records are reported by H. A. Pope, one of the officials of the General (Continued on page 96) Looking Ahead Many Victor Dealers have planned that some one Distributor should be their main source of supply. This is a perfectly logical thing to do and it is a source of great satisfaction to this Organization that we have been selected in this capacity by so many Dealers in the Philadelphia territory. Performance that can be depended on is a real asset to the Dealer. We believe it will be profitable for the Dealer who has not already done so to connect up with us for at least a portion of his needs and become acquainted with the character of our Performance. THE LOUIS BUEHN COMPANY OF PHILADELPHIA iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiii iiiiiiiiiii 1111111111111111111111111111111 mil I iiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiii—