The talking machine world (Jan-June 1923)

May 15, 1923 THE TALKING MACHINE WORLD 97 MOTORS Single Spring Motors, complete, suitable for portables Triple Spring, Quiet Running, Guaranteed Motors .... Guarantee Talking Machine Needles — Extra Loud, Loud, Medium Tones, $1 75 . 10.75 35c per Thousand GUARANTEE TALKING MACHINE SUPPLY CO. MOTORS TONE ARMS SOUND BOXES CABINETS Any Part for any Phonograph 109 N. TENTH STREET Branch Store: 113 N. 9th Street PHILADELPHIA ACCESSORIES THE TRADE IN PHILADELPHIA AND LOCALITY— (Continued from page 96) our representatives feel that they will be able not only to visit active dealers more often and to co-operate with them more closely than they have been able in the past, but that they will be able to cover much more of the fertile and undeveloped field than would be possible otherwise. "While our dealers generally are enjoying an increased business over last year and are exceptionally confident in looking toward the future, it is significant that the dealers who are doing a bigger business to-day are the same dealers who are doing extensive work outside of their stores. Often during the past year we have heard it said that 'to get business nowadays you must go after it,' and this has been proved conclusively in the phonograph business. "What is more, this increase in business which we mention is not confined to the dealers in the country districts who are supposed to have a decided advantage over their city brethren and who have a large surrounding territory with practically unlimited possibilities. Right here in Philadelphia, where conservatism seems to abound to an unusual extent, dealers tell us that they are putting on new salesmen to visit the homes of prospects and that this method is bringing them very good results. A number of dealers have expressed the intention of experimenting with high school boys during the Summer vacation for this purpose. Dealers who have reported good results from outside work in the city of Philadelphia proper are Everett Keefe, progressive head of the Edison department at N. Snellenburg & Co.; Harry Our service is built upon an understanding of VICTOR retail problems CAN WE HELP YOU? n////»IIIIIIIIUfiMH i^TfieT(ilkiniMdchinG6 m ) 1025 Arch Street '//III Philadelphia ^ ^ .Pa. mmmmmmwmm^ Buckman, who caters to the Edison trade for the most part in South Philadelphia; Harry Somers, active manager for Starr & Moss Co., Edison dealer in the Tioga section of Philadelphia. Strand Shop Buys Victor Stock The entire Victor stock of F. J. Todd, 1330 West Girard avenue, has been purchased by tiie Strand Music Shop, 1114 West Girard avenue, two blocks below, where the Victrola business will be continued. It is announced by the proprietors that "the Strand Music Shop of this address has no connection whatever with any other music house bearing the same or a similar name, nor has it ever been financially interested in any other music shop, situated at any other address, using the same or a similar name." New Building for General Radio Corp. The General Radio Corp., of this city, distributor of R C A products and manufacturer of the well-known Geraco line of radio parts and who is also distributor of Strand phonographs, Okeh records, Modernola phonographs and other well-known products in the talking machine line, will shortly take possession of its new building located at Tenth and Cherry streets. The new building is four stories high and provides 28,000 square feet of floor space. It will allow for the departmentalization of the business to a high degree of efficiency. The entire top floor wall be devoted to manufacturing purposes; the third floor to stock; the second floor will be used for the general offices and shipping, while the entire first floor will be devoted to display purposes and the sales department. The basement will be used for storage. The growth of the General Radio Corp. has been phenomenal. Walter Eckhardt, energetic president of this concern, to whom great credit is due for the expansion of this organization, is enthusiastic about the future conditions in both the phonograph and radio fields. In commenting upon the new home of the organization, he said: "With this new building we will be able to give service of a greater magnitude than ever before. It will enable us to put into execution many progressive plans which we have long had in mind. Although I am not as yet ready for a definite announcement, it is entirely probable that I will install a broadcasting station at the new address and send out to the thousand radio-equipped homes programs of the highestclass music and messages of some of the greatest men in the country." "In Every Way Better Than Ever" T. W. Barnhill, president of the Penn Phonograph Co., Victor distributor of this city, who has suffered for some time from a nervous condition localized in the right foot, slipped away lo a local hospital during the past month (Continued on page 98) On Guard ' Vict or j Penn-Victor Dogs are the best watchmen of Victor Welfare in the Home. Sold by most Victor Distributors. Write them or us for prices. Penn Phonograph Company 913 Arch Street Victor Wholesale Only Philadelphia, Pa.