The talking machine world (Jan-June 1923)

May 15. 1923 THE TALKING MACHINE WORLD 99 J. N. BREWSTER PROMOTED MICA DIAPHRAGMS Absolutely Guaranteed Perfect We get the best India Mica direnly. We supply the largest Phonograph Manufacturers. Ask for our quotations and samples before placing your order. American Mica Works 47 West St. New York of Music Week, as he is head of the Philadelphia Music League, -which is in charge of the affair. Robert McCarthy, head of Gimbel's phonograph department, is enthusiastic over the steady manner in which the sales totals for each month so far this year have surpassed those of 1922. Walter Linton, president of the Linton Phonograph Co. and also president of the Philadelphia Victor Dealers' Association, has recovered from a recent illness and is again in charge of the affairs of his firm. Buehn Children Honor Students The daughters of Mr. and Mrs. Louis Buehn, of the Louis Buehn Co., Victor jobber, Miss Elsie Buehn, who will graduate in June from the Pennsylvania State College, and Miss Alice Buehn, younger daughter, who is completing her junior year at the university, both have achieved remarkable scholastic records. Louis Buehn, Jr., will probably enter the Wharton School at the University of Pennsylvania when he completes his preparatory training. DEPARTMENT TO PROMOTE SALES E. D. Coots, Assistant Sales Manager in Charge of Sales Promotion of Sonora Co., Tells of Purposes and Value of This Department E. D. Coots, formerly assistant general sales manager of the Sonora Phonograph Co. in th-e field, is now assistant sales manager in charge of sales promotion, with headquarters at the executive offices of the company, 279 Broadway, New York. Mr. Coots is thoroughly familiar with the Sonora dealers' problems and, in his new department, plans are being made whereby Sonora dealers will receive maximum co-operation in the development of sales. In a recent issue of the Sonora Bell Mr. Coots gave his ideas as to the importance and purposes of his new department as follows: "The foremost duty of this department is, of course, that which its name implies — to promote sales. We believe that the most efficacious manner in which we can accomplish this purpose is through service — service to the dealers who are out on the firing line, in direct contact with the consumer. So all our efforts are built on this one all-embracing basis — to help you sell. To do this we have in preparation a large amount of educational material having to do with the effective merchandising of Sonora instruments, as v/ell as sales letters and other direct selling material. We are also preparing comprehensive specifications and descriptions of the various models and selling talks on the smaller but none-the-less important units of each machine. "In addition to this intensive educational work we will also prepare numerous direct-mail campaigns for the use of dealers and will work out and present for their consideration suggestions regarding the best means of handling these campaigns. Direct-mail campaigning is a vital part of modern retail merchandising and one which requires real attention and thought. By devoting serious consideration and study to this phase of selling activities right here at the home office we will be able to send in to the dealers, from time to time, series of well-worked-out circularizing campaigns which, if used consistently and systematically, are sure to aid Sonora dealers materially in building sales." Appointed an Assistant Manager of Pittsburgh Branch of the Columbia Co. The headquarters of the Columbia Graphophone Co., New York, have announced that J. N. Brewster, formerly assistant manager of the Detroit branch, has been appointed assistant manager of the Pittsburgh branch, the change to be effected immediately. Mr. Brewster has been connected with the Detroit branch for some time past and his appointment to the Pittsburgh branch is in the way of promotion merited by the splendid work which he has done in the Detroit territory. J. J. McGeehan, whose place Mr. Brewster is taking in Pittsburgh, has been assigned the important city territory of Pittsburgh, which he will look after from now on. ATTEND HEARING ON FREIGHT RATES William Hildebrand and F. C. Beattie, of Thomas A. Edison, Inc., Present at Important Conference With Railroad Representatives William Hildebrand, traffic manager of Thoinas A. Edison, Inc., and F. C. Beattie, assistant to A. H. Curry, vice-president of the same company, recently returned from Chicago, where they attended the sessions between railroad representatives and representatives of the principal manufacturers of the talking machine and phonograph industry. These conferences related to the proposed increase for less than carload shipments — a matter of very vital importance to retail dealers. In a chat with The World both Mr. Hildebrand and Mr. Beattie indicated that it is their belief that the proposed increases will not be put through. Ideas are everywhere, simply waiting for some one to make use of them. Ideas are useless, however, unless they are utilized. John Kaurich has taken on the Columbia agency at his store at 124 Fifth street, Milwaukee, Wis. ^ONEOFTWE 1 4-i n c h. home .Amplifier $30 21 -inch Concert Amplifier $35 Rich Resonance That Only WOOD Can Give 'T^HEY call MUSIC MASTER the "Stradivarius of Amplifiers." For its horn is WOOD, with that pure, mellowsweet tonal quality of the human voice that wood alone can give. MUSIC MASTER sells on hearing! Let your radio customers compare it and they'll prefer it. It is one of the most successful products in the radio market today. The demand now for MUSIC MASTERS far exceeds the supply. Sold complete, ready to attach in place of headphones. No extras. Write today for full description and prices to the trade. GENERAL RADIO CORPORATION Makers and Distributors of High Grade Radio Apparatus Walter L. Eckhardt, President S.W. Cor. 10th and Cherry Sts., PHILADELPHIA 806 Penn Ave., PITTSBURGH GERACO PHONOGRAPH ATTACHMENT Converts Victrola or Columbia into loud-speaker. Retails for $10 and is a fast seller. Request prices to jobbers and dealers. *'GEK-\CO" on radio apparatus means it is thorougrhly tested and gruaranteed. Get details on complete line. Sold tbtrougli jobbers and dealers everywliere. DISTKIBUTOKS for OKEH Records, STR.\ND Phonographs and GOID SE.\I, Record Repeaters.