The talking machine world (Jan-June 1923)

May 15, 1923 THE TALKING MACHINE WORLD 103 LOS ANGELES Southern California Association Members Discuss Exchange Problem— Many to Be at Chicago Convention — -Ne-ivs of the Month Los Angeles, Cal., May 5. — An interesting discussion took place at the April meeting of the Music Trades Association of Southern California Hn regard to the exchanging of upright models iby customers for console and period types of phonographs. As might be expected, there was a great diversity of opinion among members as to the extent to whicli the console would :F.upplant the upright. Some members dechired ithat, although more consoles were being sold ■at the present time to new customers, owners 'of uprights were not inclined to trade-in their ■old instruments for the new types — they were ;too much attached to their particular talking machine, which had proved so satisfactory. Such an opinion as that is a very common one — it is partly due to the imagination, and partly because, in this way, the owner's original choice and judgment continue in his mind to be justified. Other members believe that the upright will soon become as obsolete as the old horn type, but they are extremists, it would seem, and have forgotten, or are not aware of, the many years which elapsed before the majority of people gave up their old machines with horns. However, the matter rests to a large extent with the salesman, who, carried away with enthusiasm for the new type of instrument, may inspire customers who are already with or without a talking machine, deliberately working to create this new business, arguing that the trade needs new models, which will induce patrons to exchange for their old, much as the automobile trade does. But it is certain that dealers must prepare themselves for these exchanges and guard themselves against the snare into which the automobile dealers fell at first, namely, that of giving too large an allowance for old models in order to clinch sales for the latest. Association Secretary to Attend Convention During the last four years the i\Iusic Trades Association of Southern California has made use of its secretary, A. G. Farquharson, in many ways, dispatching him to the State Capitol at Sacramento, 400 miles away, on many occasions, in order that he might watch trade interests in regard to legislative matters, and sending him to special meetings and State conventions. It has now been decided that he shall attend the national convention in Chicago in June. Tliere will be quite a large delegation from southern California representing the talking machine, piano and musical merchandise departments, including I. R. Andrews, Andrews Talking Machine Co.; G. H. Barnes, Barnes Music Co.; C. B. Boothe, Premier Grand Corp.; J. W. Boothe, Barker Bros.; H. L. Brown, Brunswick-Balke-CoIlender Co.; George Bohen, Kimball Piano Co.; A. Calloway, Thearle Music Co.; A. C. Danz, Crescent Music House; George B. Epstein, Piatt Music Co.; A. G. Farquharson, secretary of the Music Trades Association of Southern California; W. A. Krause, Barker Bros.; B. Piatt, Piatt Music Co.; B. P. Sibley, Kohler Industries; E. Palmer Tucker, Wiley B. Allen Co.; E. R. Potter, Ricca & Sons; H. T. McCallon, De Kalb Piano Co.; H. N. Briggs, Hamburger's, and Scott Williamson, Jr., Southern California Aiusic Co. Cy Smith Goes to Riverside Starting in tlic talking machine repair department of the Southern California Music Co. ten years ago, Cy Smith rapidly rose to be a valuable member of the sales department. After seven years, Cy decided to try his hand at selling automobiles and was very successful in the city of Anaheim. However, he felt the urge of his first love, the talking machine business, and, after two years, returned to the Southern California Music Co., where he has been holding his own — and then some. Last month he received his reward by being appointed manager of the Riverside branch of the company, where he is in charge of a store with piano and musical merchandise and Brunswick departments. President of Cheney Company Here A. C. Harper, president of the Cheney Talking Machine Co., arrived in Los Angeles on April 23 and has been making his headquarters with the Munson-Rayner Corp., Cheney distributor. Mr. Harper expressed himself as much impressed with the conditions prevailing here and is confident of a very great future for the Cheney in California. New Manager at Parmelee-Dohrmann L. G. Shatney has taken charge of the phonograph department of the Parmelee-Dohrmann Co. Mr. Shatney was at one time with the Aeolian Co. and managed Aeolian Vocalion departments in the East. Soon after his arrival in California he was made manager of the Pasadena branch store of Barker Bros, and since that time he has been in the Los Angeles store. -Okeh Records Headquarters in Los Angeles W. E. Henry, who v.-as recently appointed Pacific Coast managei for Okeh records by the General Phonograph Corp., has opened headquarters in Los Angeles and will establish other offices and warehouses for Western distribution. New Gennett Recordings Interest H. L. Nolder, Western general manager of the Starr Piano Co., reports that a great deal of interest is being shown in the announcement of the four recordings by Henry James on Gennett records. Sales of Gennett records, wholesale and retail, have increased steadily. Aeroplane Advertises Records C. C. Griffis, of the Apollo Music Shop, Hollywood, recently arranged for the distribution by aeroplane of 10,000 pamphlets advertising the Vocalion record, "Just an Old Love Song." LI¥' MUSIC BRIsflfsilDlOPHONE -RODUGER TRADE MARK AUDIOPHONE REG. U. S. PAT. OFFICE A big volume of lone sufficient to fill a very large space can be had from any phonogiaph by using Bristol's Audiophone Reproducer outfit. This utilizes the same Loud Speaker which is so successfully used in connection with radio receiving. It not only gives a big tone, but is a real reproducer and brings out the natural qualities of the original performance. The tone is smooth and beautiful — entirely without blurring and mechanical noises. A hand control is provided which makes it possible to regulate the volume to accommodate the size of space and effect desired. , Just visualize the satisfaction of having such an equipment to use this summer, for concerts, entertainments and especially dance music on the porches of clubhouses — homes — yachts — hotels — etc. They can listen to the celebrated artists, can dance to music by the most famous orchestras. And, it is always ready — no waiting or disappointment. Impromptu occasions arranged without trouble. Take advantage of this summer-time sales opportunity. Write for further information. We would at least like to give you a demonstration. THE BRISTOL COMPANY WATERBURY, CONN.