The talking machine world (Jan-June 1923)

126 THE TALKING MACHINE WORLD May is, 1923 WE MANUFACTURE THOUSANDS OF THESE STYLES FOR BOTH JOBBERS AND DEALERS WHY NOT FOR YOU? THEY HAVE AN ENVIABLE PLACE IN EVERY LIVE DEALER'S LINE Beautiful New Catalog Just Issued, Including CONSOLES in Authentic Period Designs. MANY RETAIL BUYERS NEED A QUICK AND INEXPENSIVE START, OTHERS HAVE USE OR SPACE FOR NOTHING ELSE Particularly Adaptable for Special Pricings in Attractive Window Displays and A'arious Forms of Sale Advertising —A Bit of Sale Psychology — DISPLAY or ailvertisr these styles at attractive prices and arrest the attention of the quiclt decisionists. They'll come right in. HUNDREDS pass your fine store evei-y day who decide it is an expensive place to trade. Reverse these ideas. FEATURE values to suit those who read as they run — they decide for themselves. DEAIjER.S are invariably selling these styles when they least expect to, and again we say WHY NOT YOU? YOU CAN BUY THESE, TO PRICE, SO THEY WILL SELL ON SIGHT Fine Tone and Big Volume, Instrumentally, They Are Wonders Specifications Heineman Double-.Sprinsr Motors and Toneanns Portable Valuphone 17" Wide, 1-1" Long, 9'," Hisrh Weatherproof V/alnut, Oak and Mahogany Valuphone Junior 4.3" High, 17" Wide. 10" Deep Mahogany — Figured Oak, Waxed or Fumed WIZARD PHONOGRAPH COMPANY, Inc. ANTON CUMMINGS, President MANUFACTURERS of the CELEBRATED VALUPHONE PRODUCTS 1977 OGDEN AVENUE CHICAGO, ILLINOIS 'Coat FROM OUR CHICAGO HEADQUARTERS— (Continued from page 125) chines and records; Brunswick-Balke-Collender Co., talking machines and records; Bush & Lane Piano Co., talking machines; Consolidated Talking Machine Co., Strand and Granby talkingmachines, Okeh records as well as parts and accessories and small goods; General Phonograph Corp., Okeh records, Heineman and Meisselbach motors, tone arms and other talking machine parts; W. W. Kimball Co., Kimball talking machines, pianos, players and organs; Lyon & Healy, Inc., Victor talking machines and records, pianos, players, etc.; The; Starr Piano Co., Gennett records and Starr phonographs; Magnola Talking Machine Co., Magnola talking machines, and H. G. Saal & Co., motors and tone arms, etc. TWO VICTOR SALESMANSHIP SCHOOLS HELD IN CHICAGO Enrolment of Victor Dealers and Salesmen in Classes Supervised by F. A. Delano, of the Victor Co., Breaks All Previous Records — Motion Pictures Illustrate Lectures The Victor Talking Machine Co. has just brought to a close two of the most successful Victor salesmanship schools on record. The school was held at the Congress Hotel and was divided into two courses, the first running from April 9 to 12 inclusive and the second from April 16 to 19 inclusive. The hours of attendance in both classes were from 9 a. m. to noon and from 2 p. m. to 5 p. m. The previous record for attendance was made in Chicago sovne time ago, when the attendance was 106 pupils. The last class just completed numbered in attendance 215 sales people and P. A. Delano, of the Victor Co., under whose supervision the classes were conducted, believes that Chicago has made a record that will be extremely hard to beat. All of the salesmanship talks were given personally by !Mr. Delano. His lectures covered thoroughly the selling of Victor records, Victrolas and everything pertaining thereto. Other lectures were directed towards methods of familiarizing one's self with these records and the Victor catalog. Many of the lectures were illustrated by motion pictures, showing scenes taken throughout the great Victor plant in Camden. The details of Victor talking machine manufacture were gone into thoroughly and illustrated by means of moving pictures. Not only did the pictures show the details embodied in the manufacture of Victor talking machines, but the method of recording and producing Victor records was gone into as well. Mr. Delano stated that the Chicago class was the finest, most enthusiastic and conscientious he had ever directed. At the termination of each school the pupils were invited to a dinner and this was followed by a theatre party, the first class attending "Sally" and the second class "Tangerine." During the dinner the guests were entertained with vocal selections bv Mrs. L. C. Wiswell, wife of L. C. Wiswell, head of Lyon & Healy's Victor department. Other entertainers were exclusive Victor artists, such as Ed. Johnson and E. K. Rose, of Victor Red Seal fame; Clyde Doerr and His Orchestra, Gus Holmquist and the Imperial, Quartet. Among those who attended the classes were the following: H. R. Atherton, Cable Piano Co., Chicago; A. T. Becker, Becker's Music -Shop, Evanston; B. Burgeson, Wallin Music Store, Chicago; Ben Brown, Glick's T. M. Shop, 2100 West Division; D. C. Brendt, Becker, Evanston; Iva Benson, Cable Co., Hammond, Ind.; Miss A. Burnbaum, Cable Co., Chicago; O.^G. Brown, Brown Music Co., Viroqua, Wis.; H. A. Beach, the Music Shop, Kalamazoo, Mich.; E. A. Croker, Cable Piano Co., Chicago; Miss Dewey, Adam Schaaf; G. W. Davidson, Davidr son T. M. Shop, Chicago; Edward Dublin, West Side T. M. Co., Chicago; B. M. Durand; Elgin Music Co., Elgin, 111.; Miss B. Drueckc, Friedrich Music House, Grand Rapids, Mich.; Francis B. Drolet, the Music Shop, Inc., Kalamazoo, Mich.; D. Drummond, Miss B. Denning, Dielils-Drummond Co., Janesville, Wis.; Don Elbel, R. F. Elbel, Jr., Elbel, South Bend, Ind.; Sarah Berlin. Ehrlich, Bent's Music Shop, Chicago; Emil Elsnie, Georgi & Vitak Music Co., Chicago; Mr. -Ferrin, Wilson Music Co., Steven's Point, Wis.; E. J. Falk, O. N. Falk & Sons, Stoughton, Wis.; F. R. Follis, L. S. Ayre, Indianapolis, Ind.; Martin J. Flaherty, Emerald T. M. Co., Chicago; Chas. Friedman, Adam Schaaf, Chicago; Ruth Fegelin, Tri-City Piano Co., Moline, 111.; Mrs. M. Glover, Davidson T. M. Co., y , ' "you, can't wi-ona-With any'FEISTaonja,"