The talking machine world (Jan-June 1923)

128 THE TALKING MACHINE WORLD May 15, 1923 give strength to the industry and help the music merchant to profit. The display will be confined to general publications of national circulation, or newspapers of national character, and other forms of advertising will be barred, owing to limitations in the matter of space and time. Each advertiser will show sample advertisements, coupled with facts concerning the circulation and media used. The points emphasized will be the size and character of circulation and the tie-up with the retailer. The private exhibit of advertising in the retail advertising contest for members of the National Association of Music Merchants was shipped to Chicago recently for the inspection of the Western members of the special committee of judges following completion of the judging by Eastern members. C. L. Dennis, manager of the Trade Service Bureau of the Music Industries Chamber of Commerce, which is conducting the contest, visited Chicago this month to asssist in the committee work and arrange for an exhibit of the winning advertising at the convention. The Western members of the committee include C. E. Byrne, of the Steger & Sons Piano Mfg. Co.; B. H. Jefferson, of Lyon & Healy; A. F. Price, Price & Teeple Piano Co., and Philip Wyman, Baldwin Piano Co. EFFECTIVE WINDOW DISPLAY AIDS CREDIT MANAGER TRANSFERRED W. D. Sweger, has succeeded A. A. Simons as credit manager of Dives, Pomeroy & Stewart, Sonora dealers, in Harrisburg, Pa., Mr. Simons having been transferred to the Reading store of the firm. COLUMBIA ARTIST IN CONCERT Oscar Seagle, Columbia artist, enjoyed a most successful concert at University Gymnasium on May 2 at Blooniington, Ind. An enthusiastic audience filled the big gymnasium and an increased demand for records followed, aiii Suggestions and Practical Helps for Prepared by Plaza Music Co. Dealers The wide-awake dealer is naturally on the ;ilert to obtain valuable suggestions for window display purposes. Effective windows attract attention and create sales, and ideas and material that lend themselves to such a purpose are eagerly accepted. Therefore, the announcement of the Plaza Alusic Co. that it has prepared a series of display suggestions, with the idea of arranging effective windows at small cost available to all dealers, gratis, has more MuaclVhereverliSm Go if. wilii , 27:5 All Season PhortograpK It nltr^"^ fill rf^cXJrt.'^ Window Display Ad Used by Plaza Co. than a passing importance. This display material and accompanying ideas were created by the advertising department for the purpose of exploiting the "Pal" portable talking machine and some of this material is exclusively devoted to the Summer campaign on this Plaza Music Co. product. Among these is a rotogravure sign seventeen inches by twenty-five inches for win Record Business 'X*HE Whitsit organi■•■ zation is paying close attention to the dealers' activities in connection with the development of Victor record business. Our facilities and experience are at your disposal — why not take advant age of it? dow and counter use, which is shown herewith. 'J'his is of artistic design, mounted on heavy cardboard with an easel back. Circulars for consumer use and a complete series of mats for newspaper ads are also included in the advertising department's helps for the trade. NEW STORE IN CANTON Cantox, O., May 6. — Floyd T. Sherwin, who has been for several years employed by the Clark Music Co., of Syracuse, has come to Canton and opened a general music siore on the second floor of the Runions Building. Mr. Sherwin has had considerable experience in the music business and his success here is practically certain. A complete line of musical instruments, including talking machines, is handled. Ill INCREASE YOE PHONOGRAPH SALES PROFIT NATURALLY FOLLOWS Tell Us Your Problems and We Will Have A Model for That Purpose ATTRACTIVE PRICES QUALITY SERVICE LARGEST PHONOGRAPH DEPARTMENTS USE OUR SALES SERVICE May We Not Work With You? Address "Sales Service'^ WOLF MANUFACTURING INDUSTRIES QUINCY, ILL. Illllillllllillll