The talking machine world (Jan-June 1923)

May 15, 1923 THE TALKING MACHINE WORLD 131 WELL-KNOWN COMPOSER ENJOYS HIS SWANSON PORTABLE POPULAR TRADE MEMBERS TO WED The accompanying photograph was taken at the Vitagraph Studios in Hollywood, Cal., on the occasion of playing the first record of "Just an Old Love Song," a Vocalion record. Victor said: "I have had more real enjoyment out ol my Swanson portable than J have derived from anything for a long time. I have recommended it to many other movie folks as a companion on Miriam H. Goldsmith and Robert Goodman to Celebrate Nuptials This Month On May 21, in Brooklyn, N. Y., there will be held a wedding of two well-known personages in the talking machine field. Miriam H. Goldsmith, treasurer of the Cabinet & Accessories Co., Inc., for several years, in which important position she ably assisted her father. Otto Goldsmith, in building the business up to its present large proportions, will marry Robert Goodman, of the Woodward Avenue Music Shop, of the Ridgewood section of Brooklyn. Both the bride and groom are popular and well liked in talking machine circles and are receiving the well wishes of the entire trade. Victor Shertzinger Hearing Reproduction of His Own Composition Shertzinger, composer of this popular selection, is apparently n'ot the only one who is enjoying the reproduction of his song on the Swanson portable phonograph, for all work on the lot ceased while the members of the company gathered around to listen to this composition by their director-composer. Commenting on the Swanson portable phonograph, Mr. Shertzinger location and for playtime at the beach and in the mountains." Florence MacBeth, the Minnesota nightingale, an exclusive Columbia artist, is scheduled to appear in concert at Kewanee, 111., on May 15. Interest manifested in this artist's appearance has been felt in advance sales of her records. TONE=TESTS STIMULATE SALES Tone-tests by Glen Ellison, iMiss Hill and Miss Fagan, Edison artists, in the territory covered by the Phonograph Co. of Indiana, Edison distributor, with headquarters in Indianapolis, Ind., are proving an excellent publicity stunt, according to dealers in communities where the tests have been staged. In most instances a decided stimulation in business has resulted from the interest aroused. The Edison Tone-test recently staged by the Stahlschmidt Co., Edison dealer, Evansville, Ind., resulted in an audience of about 800 and much valuable publicity. The Edison artists who appeared for the event were Glen Ellison, Miss Hill and Miss Fagan. Cecil Arden, Edison artist, who appeared recently in Bozeman, Mont., under the auspices of the local Women's Club, was accorded an ovation and much interest in his records was aroused as a result. Vladimir Dubinsky, 'cellist and Edison artist, scored a success in Rochester, N. Y., recently, when he appeared as instrumental soloist at a Knights of Columbus concert in that city. FULL STEAM AHEAD! Time, Thought and Money judiciously expended during the next three months in improving sales facilities will yield a harvest of increased profits. Your Wise Selection is the Unico System. Over 3,500 Unico installations during the past ten years. There Must Be a Reason! The J. W. Jenkins Sons Music Co. — Wichita, Kansas. The Unico System provides ideal equipment for all classes of musical merchandise. Talking Machines and Records, Pianos and Player Rolls, Sheet Music and Small Goods, Musical Instruments. UNICO SERVICE BRANCHES Double your facilities at moderate cost. THE UNICO SYSTEM will do it overnight Shipments from stock — expedited deliveries. Week-end installations. No delay, confusion or business interruption. New York, N, Y. 299 Madison Ave. New Orleans, La. 506 Marine Bank Bldg. Dallas, Texas. 209 Dallas Co. Bank Bldg. San Francisco, Calif. 275 Post St. Chicago, III. 30 North Michigan Blvd. Denver, Colo. 1642 Arapahoe St. Salt Lake City, Utah. 150 Main St. Atlanta. Ga. 651/, Walton St. ''Follow the Lead of the Leaders. . Consult the nearest Unico Branch today. •)•) H. A. Moore & Co., Ltd., London, England Unit Construction Company RAYBURN CLARK SMITH, President 58th Street and Grays Avenue Philadelphia, Pa