The talking machine world (Jan-June 1923)

THE TALKING MACHINE WORLD 133 The Height of Efficiency Crosley Model X— Price $55 Due to the excellence of materials used In the manufacture of the Crosley Model X, an aggressive sales policy backed by a nationwide advertising campaign and the lowest price of any radio receiving set of its kind in the market to-day. the Crosley Model X is enjoying enormous popularity. Dealers in talking machine equipment have seen the hand-writing on the wall and stocked the Crosley line. They are being amply repaid by handsome profits. Are you among them? Best dealers all over the United States handle the Crosley line. Write for details with our new catalog. CROSLEY MANUFACTURING COMPANY 526 ALFRED ST. CINCINNATI, 0. New York Office — C. B. Cooper, 180S Tribune Building, 1.54 Nassau St. Boston Office— B. H. Smith, 929 Blue Hill Ave., Dorchester. Chicago Office — 1311 Stegcr Building, 28 E. Jaclcson Blvd. — K. A. Stemm, Mgr. May 15, 1923 OUR Sensationel Pance Orchestra. Stroty Hetcrd &>(■/>.206 BifthUve.. Hat Jerk somber black and white hangings was the "piece de resistance"' which made crowds stand in awe for hours every day. The chief result of this display was the sale of more than 400 records of the one kind, and several instruments, all in less than seven days. Little Girl Learns From Victor An interesting side light on the educational value of the talking machine is cited by Louis Meier, head of the L. Meier & Sons Co., in the achievement of his niece, Emily Meier. This little girl, less than three years old, just recently accomplished the naming of the twentieth piece played on a Victrola. She has acquired this knowledge in the last three months. The little one is too young to sing yeti but she dances the latest steps to the airs that are played, and recognizes the pieces as soon as the first few bars are played. New Columbia Agencies New establishments and enlargement of stores already established are a barometer indicating the progress of the industry in these parts. Columbia, branch interests here, under direction of S. S. Larmon, manager, have completed the installation of a Columbia department for the R. L. White Co., one of the oldest Cleveland music houses. A campaign of advertising to feature the new line is planned. Other new Columbia dealers in this territory are H. G. Metzger, Akron; W. L. Henthorne, Columbus; Salamanca Quality Shoppe, Salamanca, N. Y.; E. H. Stadelman, Monroe, Mich. Columbia instruments figure prominently in the opening of the Columbus store of C. C. Baker, and representatives from the local -Columbia branch, the Cleveland Talking Machine Co., Victor wholesaler, and other factors, were present at the opening. R. Ormus With Columbia Co. Development of foreign record service by the Columbia branch here will be augmented, following the appointment of Robert Ormus to that post. Mr. Ormus is a linguist of unusual ability, having command of eight languages. With Mr. Ormus' appointment is announced the arrival here of R. J. Mueller as assistant branch manager, coming from Omaha, where he held the same post with another concern. Constructive Work of the Association Enthusiasm for the Association and its work is being demonstrated now by the members of the recently organized Music Merchants' Association of Northern Ohio. I-atest move by President William Gordon Bowie, of the Dreher Piano Co., and Rexford C. Hyre, secretary, is the distribution of a slogan, this work of art coming from tlae pen of John R. Ortli, chairman of the slogan committee. The slogan: "What drives away care?" has been distributed to all members and prospective members, 250 in all, covering a territory in all directions fifty miles from Cleveland, and was posted in windows and stores of members on May 7. Other slogans will be compiled monthly, each of them timely, until one that seems to make the biggest hit with the buying public will have been cre ated, when it will be adopted as the permanent slogan for the organization. Other business building features will be developed from time to time, so that any who are not already members will see that the Association is practical in its value to members. For example, at the next meeting J. L. Du Breuil, of the Sonora Phonograph Ohio Co., will supply the speaker, who will discuss "good and profitable business, how to get it and how to keep it." Local Dealers Contributed to Contest Prizes The close of the music memory contest in Ohio did not bring first honors to local schools, but a notable showing was made by Cleveland students, more than 1,000 of whom took part. Winners were the Lourdes Academy Senior School, Dawning School, Prospect School and Central High. For the students who stood highest 500 gold pins were given by the Bailey Co. talking machine department, of which E. A. Friedlander is manager. The May Co., the Dreher Piano Co. and the Halle Bros. Co. gave a Victrola, a Vocalion and a Brunswick to the three highest Cleveland schools, and the Sonora Phonograph Ohio Co. contributed a portable to the State contest prize list. Host to Brunswick Dealers Under direction of Dan G. 'Baumbaugh the May Co. was host to Brunswick dealers and their customers when a private wire was run from the Carleton Terrace to the Union Trust Co. radio broadcasting station, and the music of the Oriole Terrace Orchestra heard all over this part of the country. The event was foretold in bulletins issued by the local Brunswick district office, so that dealers were prepared for the event. Dealers later reported they had had a big call for records, as well as machine prospects following this most efficiently handled publicity tie-up. Walter K. Badger, formerly with the Unit Construction Co., has joined the Cleveland district branch of Brunswick, and will give attention to dealers in the way of business building service. PURCHASE VAN SCOYOC CO. Akron, O., May 1. — The Van Scoyoc Piano Co. business at 53 East Exchange street, has recently been purchased by Harry R. Beardsley and C. R. Crossland. The store handles a wide variety of pianos, talking machines and playerpianos. The Nelson-Dever Music Co., of Steubenville, O., increased its capitalization recently from $35,000 to $100,000. Kreisler's Creations transcend those of all his contemporaries. He therefore associates himself with none other than the Victor Organization. Likewise the most aggressive Victor dealers in Cleveland territory prefer to retain connections with that wholesale organization whose service is preeminent.