The talking machine world (Jan-June 1923)

58 THE TALKING MACHINE WORLD June 15, 1923 ft s It's a "HUMDINGER A lot of Victor dealers, wise ones, did a corkin' business during the summer months of last year on just one Victor item alone — an item which we have nicknamed "humdinger" because of its popularity, salability and sterling merit. Those dealers had an "ear to the ground" and took the sound advice of the Victor wholesalers who know the why and wherefore of merchandising. Just a year ago, the Bruno organization started a window display campaign on the "humdinger" for the benefit of aggressive Victor dealers, and those who did share in the campaign will tell you that it took the dullness and lag out of the summer months — turning them into a nifty, snappy, profitable period. As one dealer put it, "The window display installed by you has worked wonders in my business, proving a real tonic to myself and all the employees. Thanks to you!" Another dealer said, "Your display created great activity in our store during the summer months and brought in a gratifying volume of new business." And these are but two of many similar expressions. The "humdinger" is nothing other than the nationally known, nationally advertised, nationally esteemed Portable Victrola No. 50. Now's the time, Mr. Victor Dealer, to give special attention to the "Portable No. SO." Feature it in your show window. Concentrate your efiforts on its sale during the next several months. Show it in a camp scene, while boating, in the mountains, at the seashore, on the porch, the lawn, with the "kiddies," anywhere and everywhere, but show it. It will pay you to do so and pay you handsomely. G. BRUNO & SON, Inc. 351-353 Fourth Avenue New York Victor Wholesalers to the Dealer Only \ vnm