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June 15, 1923
THE TALKING MACHINE WORLD
105
0
NLY $135
Yet it's a NEW EDISON
A FEW DEALERSHIPS OPEN WRITE US
GIRARD PHONOGRAPH CO.
Edison Distributors Exclusively 1819-1859 NORTH 10th STREET PHILADELPHIA, PA.
PLAYS ALL RECORDS
THE TRADE IN PHILADELPHIA AND LOCALITY— (ConUnued from page 104)
advertisements to appear 'daily in the Philadelphia newspapers, will endeavor to point out to the public such salient features as the new white-labeled Edison re-creations, the daily release of new hits and the fact that the Edison phonograph may now be had for as low as $100. Penn Phono. Co. Co-operating With Dealers
In order to give their Victor dealers every opportunity to use the new post-card announcements for notifying patrons of the advance release of Victor records, T. W. Barnhill, of the Penn Phonograph Co., has arranged to have a large quantity of these post-cards printed and will sell them to their dealers at cost. As soon as the releases are announced they will be printed, together with the dealer's name and address, thus relieving the dealer of all detail work except stamping and addressing the cards.
Mr. Barnhill, in accordance with his usual progressive policy, has just sent a letter to
all the Penn dealers, in which suggestions are made as to how the dealers may advertise the "Yes! We Have No Bananas!" record to the best advantage.
Takes on the Brunswick Line
The Starr B. Moss Music Co., at 3639 Germantown avenue, this city, has taken on a complete line of Brunswick instruments and records for local representation.
Charlie Kerr's Orchestra Scores
Police protection was required to keep the crowds in order at the rather unusual recital given by Charlie Kerr's Orchestra on the afternoon of May 19, in the store of H. Royer Smith, Edison dealer in this city. Charlie Kerr's Orchestra is without question the most popular dance organization in Philadelphia right now. While it has held a rather unique place in catering to Philadelphia's smart set at the exclusive Cafe I.'Aiglon during the past two years, it fell
to the numerous concerts broadcasted on the radio regularly each week to win for the orchestra the widespread popularity which it now enjoys.
As was expected, the recital attracted one of the biggest crowds of its kind ever witnessed in the history of the music trades in the Quaker City. The orchestra played for two hours to an audience, one-third of which was standing inside of the store while the remaining two-thirds contented themse.l^es-with watching the motions of the orehestcgf . from the street through the large plate glass windows.
Ever since * the Edison Laboratories announced two months ago that Charlie Kerr's Orchestra was to play exclusively for the Edison phonograph;. Edison dealers in and around Philadelphia have made the most of the opportunity. The Girard Phonograph Co., Edison (C ontiiuied on p'age 106)
The Penn Victor Dog
has been guarding the Victor Dealers' interests for over Three Years.
■■■■■■■n I3'a._.<-«1
More than One Million Penn Victor Dogs have been sold in all parts of the World.
•A v^onderful souvenir for the new account being established or the openremodeled department. :eat help in buildi mailini
Victor
up
1^
PENN PHONOGRAPH COMPANY
913 Arch Street Philadelphia, Pa.
Victor Wholesale Only
Established 1898