The talking machine world (Jan-June 1923)

106 THE TALKING MACHINE WORLD June 15, 1923 THE TRADE IN PHILADELPHIA AND LOCALITY— (Continued from page 105) distributor, through whom most of the extensive publicity material has originated, estimates that aside from the newspaper advertising and other general publicity fully fifty thousand homes in its territory have received some form of literature through the mails concerning the recordings of this orchestra. Making Contact With Dealers Louis Buehn and F. B. Reineck recently returned from an extensive tour through the State as far as Allentown to get in closer touch with their Victor dealers. They report that conditions seemed very good, and that the new Victor flat-top models are making a big hit in this territory. They state that most of the dealers are expecting a big rush in the Fall, and, therefore, are altering and renovating their stores now to prepare for the busy season. New Price List on Honest Quaker Springs Everybody's Talking Machine Co., of this city, has just issued a new price list in colors of its Honest Quaker main springs. An idea of Gl the scope of the Honest Quaker main spring line may be found in the fact that forty-six different sizes are listed in the new folder. Business is reported exceptionally good at Everybody's headquarters and new dealers continue to take on this well-known line of repair parts. Among recent visitors to Everybody's headquarters were S. Kaminshine, of the Wall-Kane Needle Mfg. Co.; Adolph Heineman, of the General Phonograph Corp.; Mr. Neff, of the Windsor Poling Co., of Ashland, O., and Messrs. Brockman and Ray, of the James K. Polk Co. Co-Partners in Guarantee T. M. Supply Co. Last month, in announcing the progress and development of the Guarantee Talking Machine Supply Co. and its acquisition of a new building to be devoted entirely to its business, Jacob H. Keen was mentioned as proprietor of the organization. Although Mr. Keen was for many years sole proprietor, and is largely responsible for the past success of this organization, it is \4-inch Home Model, $30 2\-inch Concert Model, $35 TALKING MACHINE CO. SELLS STORES Philadelphia Victor Jobber Sells Retail Branches to F. A. North Co. and Lewis Wolf, Progressive Local Dealers Philadelphia, Pa., June 6. — The important announcement has been made by the Talking Machine Co., of this city, Victor wholesaler, that it has sold the main retail store of the company, located for many years at 1225 Chestnut street, in the heart of the retail shopping center. This business was purchased by the F. A. North Co., whose headquarters are on the very next block, 1306 Chestnut street, and the entire first floor of this building will be devoted exclusively to Victor products. The F. A. North Co. has not only purchased the entire merchandise stock of the store at 1225 Chestnut street, but will take over the entire sales organization as well. The warerooms have been extensively remodeled and redecorated, providing an excellent setting and facilities for the presentation of the Victor line. The new department was opened on June 1. Another retail store conducted by the Talking Machine Co., on Broad and Columbia avenue, was recently sold to Lewis Wolf, who, although only in the Victor retail business for several months, added this store to his other location at 5029 Baltimore avenue. The disposition of these two retail stores has allowed Harry A. Ellis, general manager of the Talking Machine Co., to devote his full time to the wholesale end of the business. Mr. Ellis already has in mind many progressive plans for the increase of business during the Fall season. announced that William H. Posner has now secured one-half interest in the business and property. Mr. Posner is an executive of no small ability and the broadening out of this firm into a co-partnership is indicative of the substantial business growth expected for the future. Goodenough Takes Over Lipkin Stock The Goodenough Piano Co., of Bethlehem, Pa., recently took over the entire contract and stock of Brunswick instruments which was handled by the Lipkin Furniture Co., of that city. Retail Brunswick representation has been established in Rutherford, N. J., at the headquarters of the Hallett & Pierson Music Co., 25 Park avenue. Distributes Victor Sales Helps The Louis Buehn Co., Victor distributor, has issued particularly attractive new bulletins on special Victor releases for the use of Victor retailers. This new sales help for the retailer has been much appreciated, as is evidenced by the many expressions received by the company. Concentrating on Victor Business Through a rearrangement of executive duties H. W. Weymann, general manager of H. A. Weymann & Son, Inc., is giving practically his exclusive attention to the further development of the wholesale Victor department of the company, which, since the recent extension and improving of facilities in order to take care of greatly increased business, has claimed most of his time. Some News Gleanings The Regal Stores, of Harrisburg, Brunswick dealer, had an attractive Memorial Day window display that aroused much favorable comment. Walter Linton, president of the Victor Dealers' Association, has returned to his duties, following a prolonged illness. The efficient methods of Mr. Forbes, new manager of Wanamaker's phonograph department, have been praised by many dealers. Mr. Forbes predicts that the business of his department during the rest of this year will exceed all previous records. George Whitney, manager of Heppes, reports that Victor sales have been very satisfactory. Lawrence Anderson, of George L. Anderson & Son, Avondale, Pa., has gone to the Pacific Coast on a business trip. GERACO PHONOGRAPH ATTACHMENT Converts Victrola or Columbia into an efficient loud-speaker. Complete, $10. Complete, ready to attach m place of headphones. In your home you hear the same sweet tones of the same violin played on the stage or in the broadcasting room at the same instant. ■RADIO AMPLIFIER, The Instrument of Radio Realism The horn of MUSIC MASTER is wood, for the same reason a vioHn is wood. MUSIC MASTER gives more than a reproduction ; more than a recreation ; it IS the artist himself, in the pure, mellow-sweet tones of ACTUALITY ! . MUSIC MASTER is a quick seller. It talks for itself and no true radio-fan can resist its beautiful, appealing voice. Always chosen in comparisons. Make MUSIC MASTER a money-maker for you. We will send you one for demonstration purposes with full privilege of return. Write to-day for full description, selling points and trade prices. 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