The talking machine world (July-Dec 1924)

26 THE TALKING MACHINE WORLD July 15, 1924 Dependable Service No order is too large for us to handle promptly and efficiently. When you order from us you actually have six independent sources of supply. The location of our mills at various shipping points on separate transportation systems reduces the possibility of inconvenience sometimes caused by strikes, fires, delays of railroads, etc. We always have space reserved on the manufacturing schedule of some of our mills for rush orders. Each mill is a distinct unit manufacturing a standardized product of uniform quality. Atlas Plywood Packing Cases save freight, give greater protection, make a better appearance and cost less. Ask for further details about our product and our service. Atlas Plywood Corp. PARK SQ. BUILDING BOSTON, MASS. Largest Manufacturers of Box Shook in New England Victor Display Features Gennett Dealers Enthused Veterans of the Trade "Voices of the Presidents" Over Record Exchange Plan Members of Pearsall Staff Records by Roosevelt, Wilson and Harding Displayed in Show Window of Exhibition Salons During Democratic Convention Twenty Per Cent Exchange Allowed on Popular Records Within Three Months of the Date Stamped on Each Record The Victor Co. exhibition salons at 472 Fifth avenue, New York, took advantage of the presence of the National Democratic Convention in this city during the week of June 23-30 to arrange a very impressive window display featuring Victor records made by Presidents of the United States, including records made by Presidents Roosevelt, Taft, Wilson and Harding. The slogan of the display on a large card in the center read: "Voices of the Presidents," and beside each record was a card giving the name of the President who made it and a brief description of the address that had been recorded. Landay Bros. Open Branch Store in Hackensack Hackensack, N. J., July 10. — The branch store of Landay Bros., which opened here the early part of last month, is doing a thriving business in both pianos and talking machines. The store is housed in temporary quarters in a very good location on Main street. The formal opening was a gala affair. Wrought iron bridge lamps were given to all purchasers of talking machines, radio sets, etc. Harold A. Glasser, manager of the Newark branch of Landay Bros., who is in direct charge of the Hackensack establishment, stated that the store, in addition to doing a good local business, is proving very valuable as headquarters for the outside men, who in canvassing outside points throughout the State are now able to display and demonstrate instruments without the bother of having prospects travel to Newark for a demonstration. A new sales and exchange plan on popular Gennett records, made by the Starr Piano Co., went into effect on June 1. The plan as announced by the company, which has been enthusiastically received by the large number of Gennett record dealers throughout the country, is as follows: All popular numbers, both instrumental and vocal, will bear the date of release on label. On records so dated there will be a 20 per cent exchange allowed of purchases, provided such exchange is made before the close of the third month after release. For example, all releases of May, 1924, will be marked "524" and must be exchanged before the last day of August, 1924, regardless of date of purchase. There will be absolutely no exchange on any standard, foreign or undated popular records (undated popular records means popular records previously released.) Exchange to be on a record for record basis, perfect records only being accepted. Records for exchange, with replacement order, must be in the hands of your jobber before the expiration of the time limit. Records for exchange will be accepted only at the point of purchase and when transportation charges have been prepaid. Scratched and damaged records will not be exchanged but will be returned to dealer with replacement order. The list price of all twelve-inch records of the twenty-five hundred series and including record 3000 will be changed to $1.25 from June I, 1924. The Gem Phonograph Co., Philadelphia, was recently incorporated with a capital stock of $25,000 to manufacture talking machines. Niagara Radio Stores, Niagara Falls, N. Y., were recently incorporated at Albany, N. Y., with a capital stock of 250 shares of preferred stock at $100 each and 1,000 shares of common stock of no par value. The incorporators are A. and F. L. Messersmith and R. D. Pfohl. National Metals Depositing Corporation Factory: 34 East Sidney Avenue, Mt. Vernon, N. Y. MASTERS MOTHERS STAMPERS For Phonograph Records We deposit the FINEST COPPER in the World Oar IMPROVEMENT: all stampers have HIGHLY POLISHED MACHINE BACKS One of the most popular and capable sales organizations in the Victor industry is the staff of the Silas E. Pearsall Co., Victor wholesaler of New York City. This organization includes a group of competent and experienced Victor men who are leaving nothing undone to cooperate with the Victor dealers in the metropolitan territory. Included in this staff are several of the veterans of the Victor industry, among them Lloyd Sales Organization of Silas E. Pearsall Co. Upper row, left to right: E. B. Latham. Lloyd L. Spencer. Elmer Howells, V. W. Moody, Arthur Hamilton. Lower row, left to right: S. B. Schoonmaker, C. L. Price, C. A. True, M. P. Fitzpatrick, E. B. Losee L. Spencer, V. W. Moody and C. L. Price, all of whom number among their friends Victor jobbers and dealers from coast to coast. The sales staff is working indefatigably in the interest of the Victor dealers and as a mark of affection for their late chief, the popular "Tom" Green, they are giving Mrs. Lydia M. Green, his widow, a loyalty and support founded on esteem and personal good will. The "boys" are on the firing line continuously and Mrs. Green, who is president of the company, is more than delighted with the support that the organization is receiving from the Victor dealers throughout the large territory served by the efficient Pearsall staff. Two New Brunswick Records Following the death of Victor Herbert there has been a great demand for the compositions of this popular composer and in this connection it is interesting to note that the Brunswick Co. has just released two popular melodies by Victor Herbert, one "The Italian Street Song," from "Naughty Marietta," which is sung with delightful grace and case by Virginia Rea and the Brunswick Light Opera Co. On the reverse side is Herbert's ever popular melody, "A Kiss in the Dark."