The talking machine world (July-Dec 1924)

28 THE TALKING MACHINE WORLD July 15, 1924 Dealers May Make Use of Victor Exhibition Salons Cards of Introduction Being Issued to Retail Trade for Presentation to Customers Visiting Either New York or Atlantic City In order that the exhibition salons opened by the Victor Talking Machine Co. in New York and Atlantic City may prove of the greatest benefit to the Victor retail trade, as originally intended, there has been prepared by the Victor Co. for distribution to dealers throughout the country a very attractive card of introduction to be filled in by the dealer and given to those of his customers who plan to visit either New York or the famous seaside resort. In the exhibition salons will be found not only the standard line of Victrolas which the dealer should have immediately available on his floor, but also a full showing of custombuilt types, and it is for the purpose of acquainting customers and prospective customers with what the Victor Co. has to offer in the way of the finer and more exclusive products that the cards of introduction have been issued. As has been stated previously in connection with the announcement of the opening of the Victor TalMng MadMms Company Exhibition Rooms .473 FIFTH AVENUE 173' BOARDWALK ■nriiitin ffi^jJL «"■"'« c,Tr" ' introducing . Dealer _^Addhess Victor Card of Introduction exhibition salons, actual sales to visitors to the salons will be discouraged in every way, for they are intended to help rather than compete with the retailer. The object is to enable the visitor to get a first-hand impression of what the Victor Co. has to offer, both in Victrolas and records, and to make the inspection leisurely and without any obligation to buy. Should the visitor desire to select a machine or more particularly certain records from the complete stock a subscription form has been prepared upon which one of the staff of the salons will enter the numbers of the desired records, together with the name and address of the dealer nearest the visitor's home so he may fill the order and profit by the sale. The same procedure will be followed in the case of those who present introduction cards from dealers, they being referred back to the dealer should they specially desire to secure either one of the custom-made Victrolas or records from the Red Seal catalog. The New York salons at 473 Fifth avenue were opened to the public on June 9, and they have already been illustrated and described at length in The World. The Atlantic City salons at 1731 Boardwalk are now in process of completion and it is expected that they will be in readiness for the reception of visitors on or about July IS. Clever Window Display of Fitzgerald Music Go. Unusual Brunswick Phonograph Display of Live Los Angeles, Cal., Music Concern Interestingly Described by W. Bliss Stoddard Radio has been given so much publicity of late that the Fitzgerald Music Co., Los Angeles, Cal., determined to make use of the theme to its own advantage. On the rear wall of the window it placed a large cut-out map of the United States, with black circles on which were inscribed in white letters the locations of the principal orchestras, bands and opera companies. Red ribbons ran from each of the musical centers to a Brunswick phonograph set in the foreground. A card in front of the phonograph said: TUNE IN WITH A BRUNSWICK You don't need the radio to tune in any time you wish to listen to artists who are hundreds and thousands of miles away, if you own a Brunswick. You arrange your own programs, and you have the choice of the world's very best artists from vaudeville to grand opera. There is no static; no interference; no disappointment ever. With a Brunswick record you get a clear, lifelike, musical result every time. TUNE IN TONIGHT! Another card suggested: TUNE IN NOW With a Brunswick and records you may listen in whenever you wish to artists who at that moment may be scattered all over the world. You don't have to take just whatever happens to be on the air — you may arrange your own programs, and have your choice of the world's best music from vaudeville to grand opera. NO STATIC NO INTERFERENCE Down front is shown a portable machine featured as a vacation accessory and on the floor around it are a number of records. Opens Basement Store Newark, N. J., July 8. — The talking machine department of L. Bamberger & Co., this city, recently opened a branch in the basement of the store where the cheaper grades of machines and the lower-priced records are sold. Manager Ansell states that this move has stimulated business to a great extent. The outside sales force is another factor which is responsible for the business which is being done, a number of crews reporting good sales from the canvassing of Summer resorts where a number of portable sales were closed. Louisiana Branch Opened Shreveport, La., July 6. — The Gibson Distributing Co., wholesaler of the Gibson phonograph, has opened offices in the Ricou-Brewster Building as headquarters for the Louisiana territory. The Southern headquarters of the company are at Atlanta, Ga., and the main offices are in Dayton, O. Bristol Single Control Radio Receiver Audiophone Loud Speaker Complicated combinations are eliminated when tuning in with Bristol Single Control Radio Receiver — every station is on the one dial. It gives the joys of radio with technicalities left out. The well-known Grimes Inverse Duplex System (non-reradiating) is utilized in this Receiving Set. Because of the reflex, only four tubes are required to give power equivalent to six. The price, without accessories $190.00 You forget the radio equipment when listening thru the Audiophone Loud Speaker. The tone is full, clear and pleasing. It gives a true reproduction of the original. Made in three models — Senior $30.00, Junior $22.50, and Baby $12.50. Ask for Bulletins Nos. 3014 and 3015-RS. Made and Sold by THE BRISTOL COMPANY Waterbury, Conn.