The talking machine world (July-Dec 1924)

July 15, 1924 THE TALKING MACHINE WORLD 13 QUALITY RECORD Pressing SANDERS, Inc. SPRINGDALE, CONN. Near Stamford Telephone Stamford 3980 WorkRite Mfg Co. Opens Branch in Los Angeles Cleveland, O., July 7. — In order to take care of the fast growing demand for WorkRite sets on the Pacific Coast, the WorkRite Mfg. Co., of this city, has recently opened a branch in Los Angeles, Cal., where it will manufacture WorkRite five-tube super-neutrodyne sets. This Pacific Coast factory is under the direction of Emmett R. Patterson, who is well-known to the Western trade. With the establishment of this Pacific Coast factory branch the WorkRite Co. has also opened a Western sales office in Los Angeles at 239 Los Angeles street, under the management of J. A. Hymer, sales manager. Mr. Hymer has just completed a trip over the entire Western territory and states that the Los Angeles factory will be hard pressed to meet the demand for WorkRite sets during the coming season. New Jewish Catalog Is Issued by the Pathe Co. The Pathe Phonograph and Radio Corp., Brooklyn, N. Y., has just issued a new complete Jewish catalog to the trade. The new catalog lists over 150 late Jewish releases and includes a list of Jewish recording artists who have proved particularly popular with buyers of this class of record. Such artists as Jenny Goldstein, Molly Picon, Yetta Zwirling, Doris Weissman, Nellie Casman, Estelle Shriner and the Cherniavsky Jewish Jazz Band are well known in Jewish circles and have contributed materially to the popularity of this branch of the foreignlanguage record department of the Pathe Co. The Cherniavsky Jewish Jazz Band, which has made its first recording on the Pathe records, is said to be the first and only Jewish Jazz Band in the United States. L. H. Lazar, Jewish Pathe representative, who recently returned from a long successful tour, reports that the demand for Pathe Jewish records is growing bigger and better every day and dealers are finding the line profitable. E. B. Latham & Co. Plan Fall Radiola Campaign E. B. Latham & Co., distributors for the products of the Radio Corp. of America, 550 Pearl street, New York, have begun plans for the Fall sales of Radiolas. T. F. Delaney, manager of the phonograph dealers' radio department of the company, has been making a complete survey of the dealers' requirements, with the idea in view of being able to anticipate as nearly as possible the approximate amount of Fall business. "There is no question but that this Fall will b'e the most prosperous one that the radio industry has ever enjoyed and the talking machine dealer who is carrying radio is certain to profit thereby. Conditions throughout the country are becoming more settled and those people who have held off on buying radio during the Summer months will be most excellent prospects this Fall, and the live dealer is practically assured of an excellent volume of business," said L. E. Latham, sales manager of the company, in a recent chat with The World. New Victor Record Pressing Plant in Oakland, Cal., Now Producing Records Plant Constructed to Facilitate Handling of Record Demand of Western Trade — "Oriental Love Dreams" First Record Made — Laboratories Makes Easier Recording of Artists of Far West The new recording and record-pressing plant established by the Victor Talking Machine Co. in Oakland, Cal., to facilitate the handling of the record demands of the Western trade is now in actual production, the first record release from the new plant having been made about the middle of last month. The first record was "Oriental Love Dreams," and the efficiency of the new service was proved by the fact that records of the number were in the hands of dealers on the Coast within a week after it had been released. Several of the leading orchestras on the Coast have made arrangements to record for the Victor Co. at the new plant, as have a number of individual artists, and the announcement of these new records will be made in due course. The new plant serves a twofold purpose. In the first place, it makes possible the material enlargement of the Victor Co. list of recording organizations and artists by adding to the catalog records made by those located on the Coast, recordings heretofore practically impossible except in rare instances, owing to the distance of the artists from the recording laboratories in Camden. In the second place, it saves weeks of time in the delivery to West Coast dealers of those records best calculated to appeal to their trade, deliveries being made direct from Oakland instead of from Camden as heretofore, although, of course, the delivery of many records from Camden will still continue. The new plant is in direct charge of George Hall, who has been connected with the recording department of the Victor Co. in Camden for many years and is thoroughly conversant with the work. E. J. Dingley, assistant sales manager of the Victor Co., who went to Oakland in March to assist in the establishment of the plant and in getting it under way, returned to his desk in Camden on June 30, having completed the work assigned to him in a most efficient manner. Geneva Dealer Supplies Good Music from the Air C. D. Ferris, of Geneva, N. Y., a very active Brunswick dealer, recently secured some very desirable publicity in an interesting way. This dealer also handles Radiolas and he conceived the idea of utilizing a super-heterodyne set to novel advantage. One Saturday evening he paraded the downtown section of his city with a super-heterodyne in one hand and a loud speaker in the other, giving a very generous arid extremely good musical program as he walked. Needless to say, much attention was attracted. Crowds lined his path and followed him to the various business places he visited, while on his personal tour. Local newspapers printed many editorials on the stunt and wrote a number of special stories about it. These Brunswick dealers are certainly thinking out new appeals every day; and it would not be surprising if Mr. Ferris appeared some time later on with a Brunswick-Radiola on the hood of his touring car. A charter was recently issued at Albany, N. Y., to the Manhattan Radio Art Cabinets, New York, with a capital stock of $20,000. The incorporators include F. Giannini, C. and , V. George. New Udell Catalog Combination No. 25 Udell Sectional Record Cabinet Now Ready For You — Here's a typical example of the many good values to be found in the big new Udell catalog — handsomely illustrated — sent to any dealer upon request. The Udell Sectional Record Cabinet, combination No. 25 (illustrated at left) consists of top, base and two record sections. Capacity 300 records — 150 to each section. Height, 40 in.; width, 34 in.; depth, 15 in. Weight, crated, 92 lbs. Mahogany or imitation mahogany. There's a complete line of Udell cabinets for talking machine records and player rolls. Write today for your copy of catalog No. 81. THE UDELL WORKS, Inc. 28th Street at Barnes Avenue INDIANAPOLIS, 1ND.