The talking machine world (July-Dec 1924)

158 THE TALKING MACHINE WORLD August 15, 1924 Gulbransen Co. Declares Common Stock Dividend Chicago, III., August 8. — A. G. Gulbransen, president of the Gulbransen Co., has announced that his company has declared a 2 per cent dividend on common stock, payable on August 15. The announcement is accepted as reflecting the splendid condition of the company's business and its financial strength. Particularly interesting is the fact that a dividend has been declared in spite of the large amount of building expansion engaged in by the company during the year. The annual convention of the National Council of Traveling Salesmen's Association, of which the National Piano Travelers' Association is a member organization, will be held at the Hotel Pennsylvania, New York, on August 26, 27 and 28. An elaborate program of direct value to traveling men generally is being prepared for the sessions. Dealers ! Jobbers ! Here is a quick turnover profitmaker you cannot afford to overlook— ROLLFILM FILM* PACK A Size for Every Camera Thousands of dealers and jobbers are reaping NEW, great profits selling FILMS— get your share of this business. The famous AGFA noncurling FILM is superior in speed and clearness to the ordinary film — but costs no more — and gives you a greater profit! QUICK! Send NOW for details of interesting proposition. AGFA PRODUCTS, Inc. 114 East 13th Street New York — you can make the profit, too! The Radio Dealers have been cashing in on the most phenomenal loud speaker that the industry has yet produced. It was evident at once to the fans of this country that a perfect loud speaker, sturdily built, carrying a loud sweet volume, is an incomparable bargain at $10.00. In a nutshell, this is the reason such large profits have been made on the SPARTAN LOUD SPEAKER. Your radio department can make this profit, too, this fall. Get in touch with us for information. *~^72flaj\ufactU7ref& and (Distr'i/avttoTS Electrical Supplies aivd Radio Pairts "Wireless Apparatus Brass Specialties J^J el epRotxe 99 QxatxJieirsStt^eet SVW QjorAfblrSS Live Dealers Stocking Needed Radio Accessories L. S. Brach Mfg. Co. Marketing Radio Antenna Sets in Attractive Cartons The L. S. Brach Mfg. Co., Newark, N. J., one of the best-known manufacturers in the electrical and radio industry, which has long manufactured radio parts of various descriptions and which has been particularly successful with the famous Brach lightning arrester, is placing in the hands of dealers the "Brach radio antenna sets." This is a complete radio aerial outfit, comprising ten different adjuncts to the radio receiver. Everything required is made in a single purchase, boxed in individual cartons in a manner that can be readily merchandised. This method of giving the purchaser of a receiving set the necessary accessories boxed in one unit aids sales and assures efficiency of reception without requiring the radio enthusiast to delve for information and necessary supplies. The method of the Brach Co. and several other manufacturers of placing before the trade accessories and necessary parts in individual cartons so that the goods can be easily merchandised is a progressive move "that bears indications of creating a new era in the stocking of parts. This move will particularly appeal to the music dealer. While it is generally recognized that the music dealer should avoid stocking miscellaneous radio parts, there is no need, in order to keep his business simplified, to avoid the carrying of well-advertised, nationally known, efficient and successful radio adjuncts, some of which will, naturally, be considered as part stock. Such 'goods attractively boxed for retail sales and placed on the market, backed by a merchandise campaign, should and probably will receive the attention of all talking machine dealers. Such parts that do not require technical experts in order to be incorporated as an accessory to a receiving set should have a wide sale. A good many products are now coming under this head and they will hi' readily sold by talking machine dealers who are now selling tubes, batteries and other outstanding accessories. The placing in individual cartons of well-known products smooths out to a great extent the difficulties of introducing such supplies. If these goods are of proved merit they can be readily handled bj talking machine dealers, Indeed, to give proper service to his clients it may become a necessity for the dealer to handle all widely known radio adjuncts. Properly presented, there will be no reason for him to avoid them. They will add greatly to his profits and increase the visits of the customer to his store, both of which are so important that progressive dealers will not stand idly by and see either profits or customers going elsewhere. Such co-operation from talking machine dealers, however, will only be extended to manufacturers who properly introduce their goods and who are prepared to merchandise them on a simplified plan. Radiola Super -VIII Featured The advertising department of the Radio Corp. of America has just issued a new folder featuring the Radiola Super-VIII that is being used to splendid advantage by Radiola dealers. It is an eight-page two-fold folder, printed in Cover of Radiola Booklet light • blue and black, handsomely illustrated. The copy has an interesting news appeal and the cover of the folder shown in the accompanying illustration will give some idea of itsattractiveness. Merchandising literature of this sort is of inestimable value in showing the radio in its ultimate surroundings.